Bill Hartzer

madsearch Search Engine Launched; Gives Deep Access to Trusted Sites, Blogs, Trade Associations

Centaur Media, a company that owns more than 50 business titles and online properties and hosts major industry exhibitions and conferences, and Convera, a company that provides vertical search services for publishers, has launched a vertical search engine called “madsearch”, located at www.madsearch.co.uk.

The intent of the madsearch vertical search engine is to provide “deep access” to more than seven hundred industry-trusted web sites, blogs, and trade associations. madsearch features access to sites that have been selected by its team of editorial experts who cover the marketing, advertising, design, creative and media industries. You can also search the content from the entire Web as well as content from blogs and trade associations. The search results are filtered across multiple industry segments.

madsearch is the 4th service recently introduced by mad.co.uk in four months. The other properties are madcomments, madspace and madcv.

Convera is a provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. Many of the world’s largest publishers rely on Convera vertical search services to accelerate their e-publishing strategies, meet growing monetization goals and build loyal online professional communities. Convera is headquartered in Vienna, Va. with major offices in Carlsbad, Ca. and Bracknell, UK. Convera is listed on NASDAQ under the ticker symbol CNVR.

Centaur Media PLC’s product portfolio includes 10 weekly or fortnightly magazines, 21 other magazines, over 20 online products or services, 25 awards or other sponsored events, 20 exhibitions and 80 conferences.

Centaur reports its results within 5 distinct business sector segments, namely Marketing and Creative, Legal and Financial, Engineering and Construction, Perfect Information and Other. The first 3 segments comprise principally the following vertical business communities in which Centaur publishes market-leading magazine titles: Marketing Services, Creative Services, New Media, Retail Financial Products, Legal Services, Engineering, Private Homebuilding.

mad.co.uk (www.mad.co.uk), part of Centaur Media, is the UK’s leading online service for professionals in the marketing, advertising and creative industries.

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