• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

Home » Search Engine Marketing » Yahoo! Search Marketing Opens Up Access to APIs

Yahoo! Search Marketing Opens Up Access to APIs

Posted on June 4, 2007 Written by Bill Hartzer

Yahoo! has announced that they’re opening up their Search Marketing APIs. They will have dedicated third-party partner services as well as free, open access to Yahoo!’s “Panama” advertising platform technology. Yahoo! expects that opening their Search Marketing APIs will drive further growth and innovation in digital advertising.

The new program is being called the Yahoo! Search Marketing Commercial API Program. Through the program, Yahoo! wants advertisers, developers and commercial partners including ad agencies and technology providers to build upon Yahoo!’s core search marketing technologies to enhance their existing business offerings or create brand new search marketing tools and applications.

Yahoo! is also providing a wide range of “value-added services” to help commercial partners gain greater insight into Yahoo!’s search marketing product roadmap and fully leverage Yahoo! Search Marketing’s APIs for clients.

The program consists of three levels of commercial partnership, including:

The Basic Level– Designed for small advertising agencies and early stage technology companies. Provides free access to the Panama platform and technical support, and leverages the Yahoo! commercial brand to develop and launch applications in the market.

The Advanced Level– Designed for fast growing technology companies and mid-size advertising agencies. Provides access to the Panama platform, dedicated technical account management support, service level commitments and listing in partner application directory.

The Elite Level Designed for leading technology companies and large advertising agencies. Enables these partners to leverage the Panama platform, resources and brand via regular business review, product council, roadmap coordination and joint marketing activities. Early participants in the Elite tier include Efficient Frontier, Omniture, SearchIgnite and The Search Agency.

Yahoo! Search Marketing’s Commercial API Program is immediately available to agencies, technology providers, search engine marketing firms and developers through the Yahoo! account management team or by going here.

Filed Under: Search Engine Marketing

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

Recent Posts

  • AI Content Generation Market Projected to Reach $5.958 Billion by 2029 September 6, 2023
  • Indigo Ransomware Attack Impacted SEO, Led to Lost Revenue August 14, 2023
  • Internet Corporation Listing Service Invoice – Fake Invoice Scam August 8, 2023
  • Someone Stole My Domain Name: Here’s What You Do August 8, 2023
  • Pulsr: First AI Search Engine for NFTs Launches July 27, 2023
  • 2023 TechBehemoths Survey: SEO is Most Effective Method for Lead Gen July 13, 2023
  • Meta Launches Threads, Twitter Sends Cease and Desist Letter July 6, 2023
  • Squarespace Acquires Google Domains June 15, 2023
  • How to Submit Spammy, Deceptive, and Low Quality Web Pages to Google June 14, 2023
  • New HIPAA-Compliant Google & Facebook Campaign Tracking Available June 13, 2023
  • Google Search Engine Class Action Settlement: Google Referrer Header Privacy Litigation June 5, 2023
  • I Asked Twitter for SEO Advice. Here’s What They Said June 1, 2023
  • Web.com Launches AI Domain Name Generator and AI Writer Tools May 31, 2023
  • Artlist Launches AI-Powered Footage Search Engine May 30, 2023
  • Google’s Search Generative Experience According to Google Bard May 22, 2023
  • Is AIO the New SEO? May 10, 2023
  • Google Passkey Support to Replace Built-In Security Key for Google Accounts May 3, 2023
  • WisTL Launches WisTLing App to Explore The Filming Locations of TV Series and Movies April 28, 2023
  • BrandChamp Acquires CrewFire April 12, 2023
  • Facebook Won’t Verify My Identity for Meta Verified April 4, 2023

Hartzer Domains

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • AI (2)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (214)
  • Google (241)
  • Internet Marketing (27)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (183)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (166)
  • Search Engines (207)
  • Social Media (195)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·