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Home » Search Engine Marketing Jobs » Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Posted on August 21, 2012 Written by Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Essential Job Functions:

— Execute best practice strategies and methodologies to maximize company’s paid search marketing programs with holistic coordination of multiple online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging, and a superior customer experience.
— Administer daily operational tasks associated with search engine marketing.
— Analyze keyword library and expand appropriately.
— Create high quality text ads to drive traffic to the site for the company’s 40,000+ SKU’s and 2000+ brand name products.
— Update reports and databases.
— Reconcile invoices received from third parties and incorporate with marketing budgets and vendor advertising support agreements.
— Provide strategic management of paid search campaigns against defined success metrics for various brands and categories.
— Manage paid search budget and analyze marketing campaign performance to identify, prioritize and execute on opportunities for budget optimization and efficiency.
— Plan and develop keyword lists and text creative, implementation, optimization, testing and performance analysis
— Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools
— Execute competitive research utilizing comprehensive tool sets
— Manage relationships with search engine vendors and other third parties on behalf of company.
— Support marketing, merchandising and executive teams as needed.
— This position will encompass the best of online marketing, web marketing and internet marketing

Qualifications

— 2+ years PPC / paid search marketing campaign management experience.
— BS/BA degree.
— Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook).
— Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) and variables (Quality Score).
— Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations.
— Ability to grasp technical and business problems and be able to quickly formulate ideas with incomplete information.
— Strong Excel skills
— Excellent verbal and written communication skills.
— Knowledge of tracking and analytics software
— Analytical mind
— Google AdWords certified a plus
— Passion for health, wellness, vitamins, herbs, nutrition, natural products.

Filed Under: Search Engine Marketing Jobs

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About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

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