Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.
Primary Job Responsibilities
— Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities
— Provide analysis of existing PPC campaign performances and devise actionable optimization insight for recommendations and strategies to align with our client objectives
— Partner with account managers to define successful KPIs, and produce and deliver successful campaign performance reports
— Prioritize between dozens of opportunities to choose the most important tasks
— Remain current with industry trends, while continually leveraging new tools and industry best practices to boost efficiency of campaigns
Desired Skills & Experience
— 1-2years of Paid Search experience, including;
— Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture)
— Experience using offline PPC management tools (i.e. Google AdWords Editor, Microsoft AdCenter Desktop, Yahoo! Search Marketing Desktop)
— Knowledge of third party bid management tools (i.e. DoubleClick – DART, DFA)
— Google AdWords and Google Analytics Certified; preferred
— Bachelor’s degree required; preferably in a related field
— Strong proficiency with Microsoft Excel (i.e. formulas, if statements, pivot tables, formatting)
— Strong interpersonal, verbal and written communication skills
— Creative,analytical and takes initiative, along with a strong attention to detail
— Ability to work self-directed, under pressure, meet agency deadlines, manage multiple projects simultaneously, and review and analyze data
You can apply for this position by contacting me directly.
