What Does Social Media Have to do with Search? Plenty

Back in the “dark ages” of search engine optimization, way back a few years ago, actually, we created content on our websites. We then paid attention to on-page optimization, like optimizing our title tags, our body copy, and we mentioned our keywords in the copy. Linking campaigns were important, and we used to get lots of links from website directories and we did link exchanges. Do you remember that time?

Dark Ages SEO

Also, in the “dark ages” of search engine optimization, we used to buy links for the PageRank benefits. We wrote articles and submitted them to article directories. We even started creating “link bait” type of articles and content. The problem was, though, getting that link bait noticed–getting people to link to it.

We are now in the age of the “new social media SEO”.

In this new “social media SEO” age, we still create our content on our site. We still need to be (a little bit) concerned about our on-page optimization. But our links need to be from “authority directories” like Yahoo!, DMOZ, and Best of the Web. We no longer write articles and submit them to “article directories”. Those articles need to be on our own sites. Furthermore, they need to be unique articles and unique content. If you so desire, those articles need to be on industry authority sites, as well.

Put your link bait on your own site so people will link to it. Use the social media sites to “get noticed” and “get linked to”.

Success in social media means that you’ll get noticed in the organic search results. The search engines love fresh, unique content–and they love to find new URLs and links. If your site gets a link on a social media site, it will get noticed and crawled.

social media success

Keys to Successful Social Media Marketing
There are several things you can do, but here is a list of what will help you be successful on the social media sites:

— participate on a regular basis
— vote and comment often
— add friends
— put your site in your profile
— social media has niches, submit only to the appropriate sites
— use the social media to “get noticed”
— use social media to get the “marketshare of links”

Marketshare of Links

Market Share of Links
What is the market share of links? Generally, it’s having more links to your site or topic than anyone else. Being the first to have the marketshare of links to your site, to your blog post, or to your article or page on your site will give you an advantage in the organic search results. You will get noticed by humans, you will get noticed by the search engine crawlers, and it’s the humans who have the ability to link to you.

breaking news

Getting the Market Share of Links
So, how do you get the marketshare of links? Watch your industry closely. Always be on the lookout for newsworthy content. React quickly, post add the content to your site quickly. Quickly submit to the social media sites…then go back and edit, update your content as necessary.

RSS feed promotion

RSS Feed Promotion
And, finally, take advantage of RSS feeds. That’s a no-brainer if you have a blog. But, if you have an ecommerce site you may be able to make a RSS feeds of your product categories using your site’s product names and descriptions.

Generally speaking, promote the RSS feeds that will help you. Take advantage of all RSS feeds that are available. Not only is there an RSS feed on your own site, there are RSS feeds typically available of your social media submissions. Using technorati, there’s also an RSS feed available of those who link to you. Promote the sites, and promote the RSS feeds of those who link to you. And remember, a link to you is more powerful if the page that links to you has more links.

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  1. outsource staff says

    Nice post!

    I love the thing that you state the history and all the process a search engines do these days.

  2. David says


    Thank you for writing this post about social networking, web 2.0, inbound links and being on top of the game with hot articles with inbound links to them. I like the pictures in this post, the layout and how it was written. Very concise and informative. The stuff of a $97.00 ebook.!

  3. ibanez guitars says

    Now this is something i hadn’t though of. “But, if you have an ecommerce site you may be able to make a RSS feeds of your product categories using your site’s product names and descriptions.” Cool.

    Overall this is a good summary of the prominent ways of getting links. Social traffic is a blessing and a curse don’t you think? You eventually get search traffic from it but direct social traffic is usually poor for monetization.


  4. Tad Chef says

    Bill: Appreciate this for spelling it out. There is term though for “new social media SEO”! It’s SEO 2.0 😉

  5. Mathews Bows says

    Using techniques similar to these, I have been able to get new sites ranked withing 12 hours, and ranked well (top 20). It’s definitely a golden age, if you know how to write the right content.

  6. Sue says

    Great article, very informative! It is tough when you just start blogging to understand the entire concept, because it just continues to grow. But with the amazing talent and information that is available, it is not for nothing. I like all your points on Key to Success!

  7. Annie Maloney says

    Bill, I have been just breaking the surface on this whole social media thing and have been trying to get a somewhat simple explanation of how it all works so that I may add that as an area of optimization to my site. You have given me some clarity and understanding on some of my questions and I thank you.

    Great Post!

    Annie Maloney

  8. Bret says

    It seems to be you are good article writes.He explained about social media marketing and web 2.0 in simple language.hats off to you

  9. Madison on silver earing says

    In conventional SEO wisdom, links should come from as many sources as possible. Even too many links coming from the same block C of an IP address is supposed to be bad.

    So, if a large proportion of links is coming from the same media sites, wouldn’t that have an adverse effect on how search engines look at these links? (links filtered, sandboxed and such)