Can you tell that I’m disturbed by this? Well, I am.
Let’s take a very specific example and take a look. It isn’t normal that someone in the SEO community comes out and gives concrete examples, so take a look while it lasts. Take a look at the page, take a look at the backlinks to the page, and take a look at the search results (currently showing up on the 2nd page of results) for a Google keyword search for “wholesale sunglasses”. A highly sought-after commercial keyword phrase.
Furthermore, let’s take a look at one of the sites, why it’s actually ranking, as we can learn a lot from this.
First, it appears that the person doing this hacked a legitimate web site and put a page of content on the site without the site owner’s permission. Or, they may have bought the site and put up the old content. I’m not sure in this case, because I have not actually called the business to see if they are still in business or not.
Secondly, the actual content (shown below) is pretty low-quality. As low-quality as it gets. It is on-topic, though:
What’s driving the actual rankings to that mykiddspending.com web page? It’s the links.
Links from Unique Domains: 1455
Links total: 11,801
There are a lot of links from a lot of unique domain names. That’s exactly what Google is looking for now–a lot of diversity. But take a look at the anchor text. This is the most colorful link anchor text that I’ve seen in a long while. And I see a lot of web sites’ backlinks.
So, we can definitely learn from this. Although the web sites (there are more than one ranking) are spamming and redirecting users to another site, and it appears that they’ve hacked other web sites in order to get the pages listed, the sites rank well. They rank well because of the diversity of links (lots of links from lots of unique domain names) as well as the diversity of anchor text links pointing to the site.