There is a new reaction on Facebook, called Rainbow Pride Reaction. Currently, Facebook defaults to a few reactions that you can make on friends’ posts: Like (thumbs up), Love, Haha, Wow, Sad, and Angry. If you want to add the Rainbow Pride reaction, all you need to do is this: [Read more…]
Have you ever wondered about why or how the Facebook Like button appears on a website or web page? Well, typically the website’s owner or web designer places that Facebook Like button on the page, using code that Facebook provides them. Essentially, if you have a website, all you need is the code from Facebook (you get it here) and all you have to do is copy/paste that code. And, well, it appears like this: [Read more…]
Facebook is helping its advertisers create videos about their businesses. The videos are fairly short, typically about under 30 seconds, and are the business owner (or page owner) can customize it to their liking. From what I can tell, it’s limited to current Facebook Advertisers who have business pages on Facebook. [Read more…]
Facebook has created a competitor to Google’s AdSense program. The program, Facebook’s Audience Network, allows you to monetize your mobile app or website with ads from Facebook’s 2.5 million Facebook advertisers. [Read more…]
The official website of the White House, http://www.whitehouse.gov/, has a temporary redirect (a 302 redirect) set up from the HTTP version of their website to the HTTPs version of their website. You may already know that I’m a big fan of moving your website to a secure version (HTTPs), as I moved this website to HTTPs days after it was announced that HTTPs is a Google search engine ranking factor. But, the White House website is doing it wrong. [Read more…]
A tweet sent out by Virgin America (@VirginAmerica) appears to be totally inappropriate, although this might be their attempt at getting others to tweet (or write) about their tweet. Virgin America posted a lovely photo of Santa being pulled by the tail of a Virgin America airplane. The moon is also in this photo, as well. The tweet, posted by the official Virgin America account, simply said the following: [Read more…]
I am not sure if you have noticed, by Twitter has implemented what I would call a very innovative use of responsive web design. Responsive web design is where a website uses the same web design, but literally “changes” in a way that it looks good in any sized web browser–even on a tablet or smart phone.
In the case of Twitter, you can see what I call an innovative use of responsive web design when you resize your web browser. If your browser is more of a “normal” size, meaning that it takes up most of your desktop monitor’s screen, then it will look like this in the top left: [Read more…]
In an interesting, eye-opening study that Clickable recently did, they found that if you post more often on social media you won’t necessarily get more fans on social media. Clickable studied the social media accounts of major consumer brands and found that those brands who posted more often never had more social media fans in their industry category. [Read more…]
Business owners who have begun the process of content marketing and starting a blog for their company should note that they can use social media to help facilitate this process. One often overlooked methodology that should be considered is using social media for article research that will be published on your website or through offline publications. There are numerous ways that you can use social media to begin and complete the article research process. Here are four: [Read more…]
Klout is a site that measures your influence on the web, using social media sites. Essentially, the more influential you are on social media websites, the higher your Klout score is. The score goes from 1 to 100, and I would say that it’s pretty easy to get a Klout score of 30 or higher. Currently, my Klout score is 66, which is really not that bad if you ask me.
Today, I feel honored to have been asked to participate in my first-ever Reddit AMA (Ask Me Anything). I’ve just kicked it off on the “Big SEO” section of Reddit, and welcome you to come ask me anything: [Read more…]
I’m getting increasingly sick and tired of how Facebook’s timeline feed is utterly failing, time and time again. Yes, yet another Facebook Timeline Fail. We really don’t know what we are missing in our Facebook timeline, and this has to take the cake. 23 hours after severe weather and high winds were reported by our local emergency agency, Facebook decided to post their post in my timeline. [Read more…]
Ello is a new social network that has literally exploded onto the social networking scene. It’s in private beta right now, so you’ll need in Invite from someone to get an account. Think Facebook and Twitter combined into one social media network–without all of the ads, retweets, and “likes”. And there’s no algorithm behind their newsfeed or timeline. If someone you’re following or “friends” with posts or says “ello”, then you’ll see it in your feed. [Read more…]
We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? For example, someone might ask their followers about real estate agents in the area. They might need some sort of Twitter marketing software. [Read more…]
Yesterday I wrote about how I was really frustrated by Facebook’s news feed, in that Facebook’s algorithm decided to show me breaking news from my local news station nearly two days after the breaking news happened. Well, since Facebook’s algorithm really is what decides which of your friends’ posts (and posts of pages that you’ve liked) you see, Facebook has made some changes to their news feed algorithm. A recent Facebook announcement about the changes they’re making shows us how we can get more clicks and views of our Facebook posts.
Thanks, Facebook. Thanks a lot. Thanks for showing breaking news (from a local news station near me) TWO DAYS after the event happened. No, not minutes or even a few hours after the breaking news event happened, but TWO DAYS after the news station posted it to Facebook.
Above, you’ll see the screen capture of what just appeared in my Facebook newsfeed, I use the term ‘newsfeed’ only because that’s what they call it–not that it’s an actual newsfeed in the actual sense of the word. This “breaking news” event, was posted by CBS DFW (a local tv news station that I’ve ‘liked’ on Facebook) on Friday, August 22nd. But Facebook chooses to actually show it to me, in my Facebook newsfeed, roughly 2 days after it occurred. [Read more…]
Starting August 22, 2014, Twitter will remove the auto-promote advertising functionality for advertisers. In an email sent out today, Twitter notified their advertisers that the change “will allow advertisers to have more control of their campaigns and to optimize for the best results…” [Read more…]
In what appears to be yet another Corporate America social media fail, Cottonelle inappropriately used the viral news that LeBron James is returning to Cleveland to tweet out a message to their followers to use Cottonelle brand toilet paper and flushable wipes.
This is one of those social media “failures” that just goes to show that many large corporations just don’t “get” the use of social media. Most likely, though, the person who tweeted about LeBron James from the Cottonelle Twitter account just doesn’t get social media, either. [Read more…]
I have to admit that I am really surprised that I have, naturally, over sixteen thousand tweets and retweets of one of my blog posts. Take a look at the stats on this blog post of mine:
I say, “naturally” because I honestly didn’t do anything to get these extra tweets. There are things you can do to get tweets unnaturally, such as buying tweets on sites like Fiverr.com and soforth. There are “services” where you can literally buy tweets or retweets. But that’s not what happened here. [Read more…]
Since there has been a lot of talk and controversy in the SEO community about guest blogging, and how guest blogging is either dead or not dead, a lot of people have been looking for other platforms where they can post their articles. Well, now there is a great new platform (site) where you can post article: LinkedIn.
As you load a website, the text you were looking for is surrounded by icon buttons, from Facebook to Pinterest. You can “like” or “recommend” posts, text and items at the click of a button. Although these benign entities lining almost any website seem harmless enough, they are part of a larger structure, referred to as social commerce. With traditional advertising barely lifting an eyebrow, businesses are looking for different ways to engage customers and increase profits. Although social commerce is still in its beginning stages, it is more prevalent today than last year. Take a look at some of the main ways top sites manoeuvre you to purchase an item: [Read more…]
According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. Business, individuals, and even governmental institutions are all looking to hire experts to help them in their social media functions. [Read more…]
Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” [Read more…]
Yesterday, Matt Cutts tweeted a link to a new scraper report tool that you can use to report websites that are outranking your website. If this other site has scraped or copied or stolen your content, then you can use the form to report the spam to Google. That new form could be useful for some, and I applaud Google for adding it. But that’s honestly not what I’m interested in here. In fact, what I find more interesting, is that fact that Matt Cutts tweeted a Bit.ly URL. And as a result, we can get all sorts of really cool data about his Tweet and the link that he Tweeted. [Read more…]
In the past day or so, Facebook has registered “Content Fellowship” related domain names, possibly indicating that they have a plan to offer a content fellowship. There are several domain names that they’ve registered that seemingly would protect a new possible project that they’re working on. [Read more…]
After seeing that Twitter doesn’t actually recognize the new gTLDs as real links in Tweets, I was curious to see whether or not Facebook recognizes the new gTLDs as links in posts. If you were to include the URL of a new website that you just put up on a new gTLD, then would Facebook include that URL in the post and change it so it’s a clickable link? [Read more…]
UPDATE: This was a post that I wrote back in February. At the time, Twitter was NOT recognizing the new gTLDs. But, I’m happy to report that it appears that Twitter has fixed the problem that I wrote about.
I noticed today that Twitter is not recognizing the new gTLDs in Tweets. While there are already several new gTLDs that are already available now for anyone to register, and they are getting indexed in Google’s search results already, Twitter has yet to recognize the new gTLDs.
Many online businesses understand the innate value in social media networking to increase their web traffic and ultimately their profit margins; yet, surprisingly, some do not or have not yet begun to tap into the benefits that social media affords when it comes to marketing and growing one’s online or drop shipping business. The following five reasons are strong evidence why social media is integral to any ecommerce strategy in today’s digital marketplace. [Read more…]
It’s a new year, a time to start off with a clean slate. Unfortunately for some, that could take awhile. Let’s wrap up 2013 with some of the worst social media fails so that you have an idea of just how easy it is for a slip-up to go viral.
Because it only takes one mistake to mess up your online reputation, exercise caution in how you express yourself on the social media front. Look for examples by following the Facebook or Twitter accounts of companies such as InstantCheckmate.com, or Facebook’s Security page that offer suggestions for maintaining your online presence. [Read more…]
If only Facebook had a “creeper” button. Your social media interactions may be harmless, but it only takes one ill-intentioned stalker to worsen your online reputation and your personal security. Here are six surefire ways to spot a potential social media stalker. [Read more…]
Social video is a highly engaging marketing strategy that can be used as part of a comprehensive internet marketing campaign. There are numerous misconceptions about what “social video” truly is. Social video marketing requires a paradigm shift that aligns with how effective marketing is approached today. [Read more…]
The impact of social media can longer be under estimated. As a matter of fact, the world is typically spinning around it. This is evident from the number of social media forums that keep taking place all the time. Any person who relies on the internet particularly social media needs to take advantage of the booming social media market. This is possible through ensuring that you invite a well known and reputable social media keynote speaker at any of your events. Many people are always faced with a challenge when it comes to selecting a keynote speaker. Well, some of the qualities of a social media keynote speaker to look out for are as follows: [Read more…]
Many companies and brands (I guess I could call myself a brand) have websites that contain a blog, and just as important, a social media presence. But have you ever thought of the content that you’re actually producing, writing, and posting on your social media profiles and pages? [Read more…]
Well, I am pretty used to it by now. Whenever you are on Facebook and you have “liked” a page, Facebook makes an attempt to show you pages that are “similar to” other pages, in an effort to get you to “like” those pages, as well. [Read more…]
I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not only can you see when the post went viral, but you can actually see who shared the post and who did the resharing of the post. You can see exactly who the influencer is and, ideally get them to post. They’re exactly the ones who you want to connect with. [Read more…]
Buffer, the app that allows you to time your posts to Twitter, Facebook, and Google+, has been hacked. Here’s an update email From Joel from Buffer: [Read more…]
Time is money – especially if you are an entrepreneur. When it comes to online marketing for your business, one of the best ways to maximize your time (and thus, your money) is to automate as much of your online customer communications as possible. WordPress users commonly schedule blogs to post at future dates, and services like Constant Contact and MailChimp are used by businesses of all sizes to plan email marketing campaigns. There are lots of ways you can capitalize on these “drip marketing” techniques. [Read more…]
Okay, it’s October, and there isn’t a huge amount of time left before Halloween will be here. There are tons of office Halloween parties coming, and then there’s the opportunity to go trick or treating with your kids for Halloween. So, you had better start thinking about what you’re going to be for Halloween this year. [Read more…]
Here’s how you can see a Google Plus post analytics. Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. You want to see if the post you made was useful to others in your Google+ circles. [Read more…]
Twitter is now allowing anyone with a website to now verify their site with them–and get all sorts of great analytics data for free. Previously, if you wanted the additional analytics data from Twitter, website owners had to pay big bucks to get the data. But now, Twitter has quietly opened up the feature for all of us. Here is how to get verified–and get the analytics data that Twitter offers. [Read more…]
Top Dog Social Media has put together a great list of 25+ social media tasks that social media professionals never forget when they’re doing social media marketing. Take a look at their infographic below. (Click to enlarge it). [Read more…]
Google+ is a great social network–and integrating certain features such as Google Authorship with Google’s organic search results is a great move. But, from what I’m seeing today, the algorithm that Google+ uses for the feed/timeline could use some work. More specifically, how Google’s internal system determines “What’s Hot” needs a lot of work. [Read more…]
Google Plus recently added some features but also made some other significant changes to the Google Plus social network. Among one of the changes that they made does not appear to be mentioned by anyone yet–the fact that users can no longer save images that have been uploaded by other users. This a rather significant change, and will have an effect on a lot of the images that are shared on Google+. [Read more…]
I was offered 2,000 Facebook Likes for $60 today, from someone offering a service that allows you to buy Facebook Likes. According to this unsolicited commercial email (spam), getting more Facebook Likes will increase your search engine rankings. And the sender, Nick Grey, even says that Matt Cutts from Google said so. [Read more…]
Is it just me, or is Facebook acting more and more like a search engine, crawling all sorts of URLs. More than they have in the past. Facebook is acting more and more like a search engine every single day. Here is a perfect example: [Read more…]