Last week, I had the great opportunity visit Google’s headquarters, attend the Google Dance as a part of the SMX West conference, and talk with many in the industry. There were quite a few great tips that I picked up along the way. [Read more…]
Ever since Google started introducing Featured Snippets into their search results, I always thought of Google Featured Snippets as being informational and helpful. And, non-commercial. Well, today my opinion of featured snippets quickly changed when I saw the Google showing a featured snippet for this search query: banking equipment. [Read more…]
Have Chinese hackers stolen Google’s search engine secrets? Have they infiltrated the super-secret Google algorithm, allowing them to manipulate Google’s search results? According to a new book by Bill Gertz titled War and Peace in the Information Age, “Chinese cyber-intelligence services had developed technology and network penetration skills allowing them to control the results of Internet searches conducted on Google’s world-famous search engine. [Read more…]
Apparently, Google Answer boxes can appear in the search results when performing a site:domain.com type of search in Google. I find this kind of odd, as typically someone isn’t looking for an answer per se when they use the site: search operator at Google.
What is a Google Answer Box?
A Google Answer box is Google’s attempt to give you information in their search results about search query (keyword) so you don’t have to click through to a website to get the answer. Google predicts the answer to your question, scrapes the data from a website, and makes it show up at the top of the search results. This is often referred to ranking 0 (zero) position, before the first result. In most cases, Google will show Google AdWords ads before the answer box.
Here is an example: [Read more…]
If you are an SEO (or an SEO Consultant like me), then you should be familiar with Google’s Disavow Tool. Essentially you can upload a text file list of URLs or domain names that are linking to your website, telling them to disavow or ignore those links or all links from a certain domain name. But most of the time, we’ll disavow those links in Google but totally forget about uploading the same disavow file to Bing, as well. You’ve done all the work finding the links to disavow, identifying bad and toxic links, so why not upload the list to Bing as well? [Read more…]