Wow, how times have changed. The search engine optimization industry has changed. And I bet it will continue to change and evolve as it has been over the years. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. The are grounds for an algorithmic penalty or even worse: a manual penalty from Google. [Read more…]
As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites. If your website has been hit by any of the Google Penguin algorithm updates, then most likely you have links pointing to your website from a low quality directory. One of those low quality link directories is shown below, in a screen shot.
One directory owner, though, is cashing in on link removals. That directory owner is charging $975, nearly $1,000 dollars, to remove all the links to a website in his 1800 directories. And he charges $5 a link. [Read more…]
Today, as I was browsing the web for some Super Bowl XLIX Advertising insights to post here on my blog, I came across one of the advertisers’ websites, Papa John’s. While looking at the Alexa What’s Hot page this afternoon to see what everyone on the web is viewing right now, I noticed something interesting: the entry for Papa John’s home page includes an index.html file in the URL. [Read more…]
There is nothing about Negative SEO in Google’s Webmaster Guidelines. Are you surprised? Well, I am, and I am not. After a review of Google’s Webmaster Guidelines, from what I can tell, there are no actual references to the practice of Negative SEO. The guidelines all point to issues related to your website–but there are no references about doing something to your competitor’s websites that would cause their website to lose search engine rankings or get penalized.
I was talking last night with Brian Reagan from the Better Business Bureau in Dallas, and he asked me if there is anything in the Google Webmaster Guidelines regarding Negative SEO. If there were references to Negative SEO, then the BBB could theoretically point these out to their member companies reminding them of it. But, after a thorough review of Google’s Webmaster Guidelines, I do not see any specific reference to Negative SEO, and I don’t see any references that would even remotely insinuate that there could be a manual action placed upon your website for doing something to your competitor’s website–such as Negative SEO. [Read more…]
The Google cache date on most web sites have now been updated, after having not being updated for over a month. This is a rather significant update, I think, as normally the Google cache date is typically updated on a regular basis. But in the past few weeks, it had not been updated in over a month. [Read more…]
It appears that many Google cache dates are showing that they are about a month old. This is odd behavior, as typically for most websites that are active, the Google cache date in the search results will only be a few days old. Or, it typically would be updated either the previous day or within the past few days. [Read more…]
Over the weekend, it was confirmed that Google has updated their Google Penguin algorithm. Or, at least while I write this, Google apparently is still in the process of updating it. So, if your website was previously hit by the Google Penguin algorithm, then there is a chance that your site may recover if you’ve truly cleaned up your site’s links. [Read more…]
Google Has Updated Google Penguin after a Year
According to many SEOs in the industry, who are trusted sources, the Google Penguin algorithm is being updated as I write this post. There are reports that some are seeing organic ranking increases as high as 30 to 40 places from previous rankings. As you might recall, John Mueller from Google reportedly said that there would be a Penguin refresh by the end of the year. [Read more…]
Last week, on September 26th, I presented at the Little Rock Tech Fest, held in Little Rock, Arkansas. The topic was SEO for Web Developers or simply SEO for Developers. The site UserGroup.TV was there, and recorded just about all of the presentations and put them online. If you weren’t at the conference, or were unable to see my session, then you can watch the video right here on the web.
I’ve embedded the video below:
Here is the official explanation of the video, and a description of the presentation:
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
Tonight is the night! This evening, at the Globe Runner offices in Addison, Texas (North Dallas area), we’re holding our first-ever advanced link training seminar. If you’re an online marketer, search engine optimization professional, business owner, marketer, or even a Public Relations professional and am responsible for websites, then you need to attend this event tonight.
At the Advanced Link Training seminar, we’ve teamed up with Majestic SEO and DFWSEM to provide the latest linking techniques, even from the very basic link issues to some advanced techniques that I’m sure you’ve never heard of. And since Google has been penalizing websites left an right these days for links, it’s important to know what you need to do in order to clean up a website’s links. [Read more…]