19 Speakers to See at Pubcon Austin 2015

PubCon Austin 2015

Every so often, when I attend and speak at conferences, I put together a list of speakers to see or speakers that I want to meet at that conference. So, since the Pubcon Austin conference is on April 20, 2015, being held, of course, in Austin, Texas, and since I’m speaking and moderating, I thought I would post my personal list. By the way, don’t forget to go to the Search and Social session, where Mindy and I am going to talk about Search and Social Strategy. I personally am going to give some really awesome social profile building tips, and share some insights into my April Fool’s 2015 joke, which most of the SEO industry “fell for”. There was a lot of social going on, and there was also some pretty interesting search benefits just from that “content marketing piece”. [Read more…]

When Sending a Sales Letter, Grammar Counts!

Whenever sending a sales letter to someone, even an unsolicited sales letter (aka spam), then you will have a lot more success if your grammar is correct. From time to time I get emails from people who try to sell me search engine optimization services, and sometimes I write about them. And then there are the emails I have been getting from LinkedIn, which also are spam messages, as well. Like this one here, from some guy in Dallas. I’m in Dallas.

linkedin fail grammar [Read more…]

Using Square To Boost Domain Authority

Square To Boost Domain Authority

Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. I mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Take a look at what Square just sent me: [Read more…]

Trademark Filing Changed Based on Bad Keyword Advice

trademark filing

An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com. They had originally advised the company owner to insert keywords into the name of the trademark such as Best Flavored Funnel Cakes in the World rather than the company name, which is Carnival Food Year Round. [Read more…]

Sometimes Even an SEO Expert Needs Help

SEO Expert

After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice. Back when SEO was “easy” (was it ever really easy?), one could use more of a formulaic approach to SEO and be fairly successful with any website that you were optimizing. But, as the search engines have become smarter, and those programming the algorithms have cracked down on spam more and more, there are times where you’re at a loss as to why a website is not ranking as well as it should. It’s in these times when only a truly professional SEO expert can “suck it up” and admit that you need help. [Read more…]

Epic Linkedin Sales Fail

linkedin sales

I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. I really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads. I don’t do that, but I do get my share of sales pitches. It’s this most recent sales pitch that I just had to laugh at. This is, by far, the biggest epic LinkedIn sales fail that I have ever seen, though.


Unfortunately, it came in the form of an SEO firm, from a Senior Sales Consultant at an SEO firm in my area. This is the first time that I’ve heard of this company, and I’ve been in this business for over 15 years. Well, honestly it looks like this company has been knocked out in the first round. It only took one punch. TKO. [Read more…]

What Happens When You Type Google.com Into a Web Browser?

Type Google.com Into a Web Browser

Well, have you ever actually thought about it? What technically happens, “behind the scenes” so to speak, when you use your keyboard, type Google.com into your web browser, and hit the enter (return) key? Have you ever thought about it? Well, someone over at GitHub has actually posed that question. And thanks to lots of people’s contributions, we actually are close to having the correct answer: [Read more…]

Bill Hartzer Weekly Update November 24, 2014

Google Cache Date a Month Old Now, Google Rolled Out Mobile Friendly Tag, and State of Search conference Last Week. There are a few significant updates this past week, including the Google Cache Dates, and the new Mobile Friendly Tag.

Google Cache Dates
Last week several people, including myself, noticed that the Google cache date on pages is about a month old. Typically, for most websites, the Google cache date is normally about a day old or maybe a few days old. But I checked several websites and it appears that the cache date is about a month old. This might be an indication that Google is up to something, like another major algorithm update coming soon. Whatever the case, it’s not normal. More info on my blog post. I also show you how to check your cache date, as well. [Read more…]

Bill Hartzer: Weekly Update for October 13, 2014

This past week, I’ve been busy speaking at the PubCon conference in Las Vegas, so there weren’t a lot of posts and updates this week. But, notably the TopSEOs website appears to have been banned in Google. I also posted about speakers I wanted to see at the PubCon conference, which was a great success. In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. [Read more…]

Bill Hartzer – Weekly Update for September 21, 2014

Less than 10 links to your site? You could still get a Manual Penalty in Google Webmaster Tools. Google Knowledge Graph and How to Get In–and a report on the results of my .Com vs. gTLD Domain Name tests.

This past week, there are really two interesting new developments and posts worth noting. One involves Google Webmaster Tools and manual penalties because of bad links to your site. Turns out that I have a client that has a website with less than 10 links. But Google still gave the site a manual penalty for “inorganic links” pointing to the site. Turns out that there are bad links, but I didn’t think that Google would give a site a manual penalty because they had less than 10 links. Read the details in my post: [Read more…]