It’s hard for me to calculate how many people currently make money online in one way or another. I estimate that we’re most likely talking about millions upon millions if you add up all of the freelancers, online entrepreneurs, search engine marketers, SEOs, internet marketers, bitcoin investors, domain investors, bloggers, soforth. [Read more…]
How to Tell If Someone is a Engine Optimization Expert
How to Tell If Someone is a Social Media Marketing Expert
I’m mad, and at the same time I can’t exactly make up my mind about the title of this post. If you know me, I’m almost never mad and frustrated like I am right now as I write this post. What’s gotten me steamed is the fact that there are so many self-proclaimed “experts” out there who are NOT experts. And it’s shame that it’s these very folks who are giving the whole digital marketing industry a bad rap. [Read more…]
This is an example of the newsletter that I send out on a regular basis. Here’s the latest edition, for June 2016. If you’d like to subscribe, you can do so at the end of this post.
I truly has been a few months since I have sent out my newsletter, and I have a lot to share this time. It’s certainly getting hot here in Texas, and we’ve had a lot of Spring storms and rain. It’s been heating up in the marketing world, as well. [Read more…]
It’s been been a while since I send out my newsletter. If you are one my newsletter subscribers, this is the type of content that you’ll receive in my monthly newsletter. [Read more…]
Wait, what?!? Yes, you read that headline right. In the latest legislative session, the State of Texas approved legislation that requires certain businesses to link to them with specific anchor text. I’ve heard of websites suing other websites for linking to them, but this, in fact, is just about the opposite of that. [Read more…]
I’ve always considered the Yahoo! home page a place with family-friendly content. But lately it’s becoming more family un-friendly. So much so that I’m reconsidering my usage of Yahoo! as a home page for my web browser. Especially because my school age kids use my laptop from time to time to browse the web. How is it that a Tweet from Twitter, along with a pretty nasty swear word gets listed as a news story on the site’s home page?
Take a look at the screen capture above. I’ve edited out the swear word because this word is banned in my house, and will not be tolerated. Perhaps this “news story” made it onto Yahoo!’s home page because it’s a trending topic, but you’d think that it would be edited out by the Yahoo editors. But apparently not.
Certainly it could be that Yahoo simply is posting this automatically not censoring their homepage in anyway.
Every so often, when I attend and speak at conferences, I put together a list of speakers to see or speakers that I want to meet at that conference. So, since the Pubcon Austin conference is on April 20, 2015, being held, of course, in Austin, Texas, and since I’m speaking and moderating, I thought I would post my personal list. By the way, don’t forget to go to the Search and Social session, where Mindy and I am going to talk about Search and Social Strategy. I personally am going to give some really awesome social profile building tips, and share some insights into my April Fool’s 2015 joke, which most of the SEO industry “fell for”. There was a lot of social going on, and there was also some pretty interesting search benefits just from that “content marketing piece”. [Read more…]
Whenever sending a sales letter to someone, even an unsolicited sales letter (aka spam), then you will have a lot more success if your grammar is correct. From time to time I get emails from people who try to sell me search engine optimization services, and sometimes I write about them. And then there are the emails I have been getting from LinkedIn, which also are spam messages, as well. Like this one here, from some guy in Dallas. I’m in Dallas.
Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. I mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Take a look at what Square just sent me: [Read more…]
An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com. They had originally advised the company owner to insert keywords into the name of the trademark such as Best Flavored Funnel Cakes in the World rather than the company name, which is Carnival Food Year Round. [Read more…]
After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice. Back when SEO was “easy” (was it ever really easy?), one could use more of a formulaic approach to SEO and be fairly successful with any website that you were optimizing. But, as the search engines have become smarter, and those programming the algorithms have cracked down on spam more and more, there are times where you’re at a loss as to why a website is not ranking as well as it should. It’s in these times when only a truly professional SEO expert can “suck it up” and admit that you need help. [Read more…]
I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. I really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads. I don’t do that, but I do get my share of sales pitches. It’s this most recent sales pitch that I just had to laugh at. This is, by far, the biggest epic LinkedIn sales fail that I have ever seen, though.
Unfortunately, it came in the form of an SEO firm, from a Senior Sales Consultant at an SEO firm in my area. This is the first time that I’ve heard of this company, and I’ve been in this business for over 15 years. Well, honestly it looks like this company has been knocked out in the first round. It only took one punch. TKO. [Read more…]
Well, have you ever actually thought about it? What technically happens, “behind the scenes” so to speak, when you use your keyboard, type Google.com into your web browser, and hit the enter (return) key? Have you ever thought about it? Well, someone over at GitHub has actually posed that question. And thanks to lots of people’s contributions, we actually are close to having the correct answer: [Read more…]
Google Cache Date a Month Old Now, Google Rolled Out Mobile Friendly Tag, and State of Search conference Last Week. There are a few significant updates this past week, including the Google Cache Dates, and the new Mobile Friendly Tag.
Google Cache Dates
Last week several people, including myself, noticed that the Google cache date on pages is about a month old. Typically, for most websites, the Google cache date is normally about a day old or maybe a few days old. But I checked several websites and it appears that the cache date is about a month old. This might be an indication that Google is up to something, like another major algorithm update coming soon. Whatever the case, it’s not normal. More info on my blog post. I also show you how to check your cache date, as well. [Read more…]
This past week, I’ve been busy speaking at the PubCon conference in Las Vegas, so there weren’t a lot of posts and updates this week. But, notably the TopSEOs website appears to have been banned in Google. I also posted about speakers I wanted to see at the PubCon conference, which was a great success. In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. [Read more…]
Less than 10 links to your site? You could still get a Manual Penalty in Google Webmaster Tools. Google Knowledge Graph and How to Get In–and a report on the results of my .Com vs. gTLD Domain Name tests.
This past week, there are really two interesting new developments and posts worth noting. One involves Google Webmaster Tools and manual penalties because of bad links to your site. Turns out that I have a client that has a website with less than 10 links. But Google still gave the site a manual penalty for “inorganic links” pointing to the site. Turns out that there are bad links, but I didn’t think that Google would give a site a manual penalty because they had less than 10 links. Read the details in my post: [Read more…]