The results are in for the SEO Hero contest by Wix, and the New gTLD domain names have a great, strong showing in the results. Wix ran a good old fashioned SEO contest, where the winner would receive $50,000. Essentially, on a certain date, after four months’ time, whoever ranks #1 for the phrase SEO Hero will win $50,000. [Read more…]
It’s hard for me to calculate how many people currently make money online in one way or another. I estimate that we’re most likely talking about millions upon millions if you add up all of the freelancers, online entrepreneurs, search engine marketers, SEOs, internet marketers, bitcoin investors, domain investors, bloggers, soforth. [Read more…]
How to Tell If Someone is a Engine Optimization Expert
How to Tell If Someone is a Social Media Marketing Expert
I’m mad, and at the same time I can’t exactly make up my mind about the title of this post. If you know me, I’m almost never mad and frustrated like I am right now as I write this post. What’s gotten me steamed is the fact that there are so many self-proclaimed “experts” out there who are NOT experts. And it’s shame that it’s these very folks who are giving the whole digital marketing industry a bad rap. [Read more…]
This is an example of the newsletter that I send out on a regular basis. Here’s the latest edition, for June 2016. If you’d like to subscribe, you can do so at the end of this post.
I truly has been a few months since I have sent out my newsletter, and I have a lot to share this time. It’s certainly getting hot here in Texas, and we’ve had a lot of Spring storms and rain. It’s been heating up in the marketing world, as well. [Read more…]
It’s been been a while since I send out my newsletter. If you are one my newsletter subscribers, this is the type of content that you’ll receive in my monthly newsletter. [Read more…]
Wait, what?!? Yes, you read that headline right. In the latest legislative session, the State of Texas approved legislation that requires certain businesses to link to them with specific anchor text. I’ve heard of websites suing other websites for linking to them, but this, in fact, is just about the opposite of that. [Read more…]
I’ve always considered the Yahoo! home page a place with family-friendly content. But lately it’s becoming more family un-friendly. So much so that I’m reconsidering my usage of Yahoo! as a home page for my web browser. Especially because my school age kids use my laptop from time to time to browse the web. How is it that a Tweet from Twitter, along with a pretty nasty swear word gets listed as a news story on the site’s home page? [Read more…]
Every so often, when I attend and speak at conferences, I put together a list of speakers to see or speakers that I want to meet at that conference. So, since the Pubcon Austin conference is on April 20, 2015, being held, of course, in Austin, Texas, and since I’m speaking and moderating, I thought I would post my personal list. [Read more…]
Whenever sending a sales letter to someone, even an unsolicited sales letter (aka spam), then you will have a lot more success if your grammar is correct. [Read more…]
Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. I mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Take a look at what Square just sent me: [Read more…]
An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com. They had originally advised the company owner to insert keywords into the name of the trademark such as Best Flavored Funnel Cakes in the World rather than the company name, which is Carnival Food Year Round. [Read more…]
After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice. Back when SEO was “easy” (was it ever really easy?), one could use more of a formulaic approach to SEO and be fairly successful with any website that you were optimizing. But, as the search engines have become smarter, and those programming the algorithms have cracked down on spam more and more, there are times where you’re at a loss as to why a website is not ranking as well as it should. It’s in these times when only a truly professional SEO expert can “suck it up” and admit that you need help. [Read more…]
I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. I really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads. I don’t do that, but I do get my share of sales pitches. It’s this most recent sales pitch that I just had to laugh at. This is, by far, the biggest epic LinkedIn sales fail that I have ever seen, though. [Read more…]
Well, have you ever actually thought about it? What technically happens, “behind the scenes” so to speak, when you use your keyboard, type Google.com into your web browser, and hit the enter (return) key? Have you ever thought about it? Well, someone over at GitHub has actually posed that question. And thanks to lots of people’s contributions, we actually are close to having the correct answer: [Read more…]
Google Cache Date a Month Old Now, Google Rolled Out Mobile Friendly Tag, and State of Search conference Last Week. There are a few significant updates this past week, including the Google Cache Dates, and the new Mobile Friendly Tag.
Google Cache Dates
Last week several people, including myself, noticed that the Google cache date on pages is about a month old. Typically, for most websites, the Google cache date is normally about a day old or maybe a few days old. But I checked several websites and it appears that the cache date is about a month old. This might be an indication that Google is up to something, like another major algorithm update coming soon. Whatever the case, it’s not normal. More info on my blog post. I also show you how to check your cache date, as well. [Read more…]
This past week, I’ve been busy speaking at the PubCon conference in Las Vegas, so there weren’t a lot of posts and updates this week. But, notably the TopSEOs website appears to have been banned in Google. I also posted about speakers I wanted to see at the PubCon conference, which was a great success. In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. [Read more…]
Less than 10 links to your site? You could still get a Manual Penalty in Google Webmaster Tools. Google Knowledge Graph and How to Get In–and a report on the results of my .Com vs. gTLD Domain Name tests.
This past week, there are really two interesting new developments and posts worth noting. One involves Google Webmaster Tools and manual penalties because of bad links to your site. Turns out that I have a client that has a website with less than 10 links. But Google still gave the site a manual penalty for “inorganic links” pointing to the site. Turns out that there are bad links, but I didn’t think that Google would give a site a manual penalty because they had less than 10 links. Read the details in my post: [Read more…]
This past week, I really have only two updates: an update on moving to HTTPS from HTTP, and some info on viewing links in Google Webmaster Tools.
This week marks 4 weeks after I moved the site from HTTP to HTTPS. There have been a lot of talk in the search community about this being a total waste of time, that it doesn’t increase or help search engine rankings. There is even one search company who did “a study” and claim that it’s basically a waste to move your site from HTTP to HTTPs. Well, I certainly have had quite the opposite experience, to say the least. [Read more…]
As you might recall, about three weeks ago I moved this site from HTTP to HTTPS after Google officially came out and said that HTTPS is a search engine ranking factor. Well, I’d like to report how it’s going so far, and from what I can tell, based on Google Analytics data, I’m very happy that I moved the site from HTTP to HTTPS.
I moved the site on August 8th and 9th, and there were some initial issues that me and my web host had to deal with. But we got it all fixed by the night of the 9th. After 3 weeks, it looks like the site is doing a lot better than it did previously: [Read more…]
Well, it certainly pays to have someone proofread the logos that web designers create for your website. It’s especially important if that proofreader is someone who speaks English (if your website is in English). In the case of 101domain.com, apparently one of their logos (images) that was created wasn’t proofread properly:
Wow, what a week! There has been a lot going on, and I wanted to catch you up with the latest in search, domains names, and social media. If you haven’t signed up yet for my weekly update newsletter, you might want to do so, as I send it weekly with added tips and tricks from time to time.
Secure Websites and Search Engine Rankings
Probably the biggest news of the week and the biggest news that will effect your website’s search engine rankings, is the fact that Google officially announced that https is a search engine ranking factor. What does this mean? If your website is https (uses a secure certificate) for all its content, then you could see better search engine rankings. Google wants us to have secure sites now, even if you don’t sell stuff online. I just finished moving my website to https for all its content, and will be doing so with other websites. I recommend considering a move to https. Notice that all of my links to my articles are now https URLs and not http like they were in the past? More on my post here: [Read more…]
Are you sick and tired of being retargeted? Have you gone to a merchant’s website, maybe a hotel website or even some other ecommerce business and now their ads are following you all over the internet? Even on Facebook? For days on end? Literally, it can be very frustrating, especially if you are already a customer. Retargeting is great for business (I tell clients to implement retargeting during an SEO audit), but it honestly can be really annoying in some cases. [Read more…]
Did you know that you can use the social media websites to get the attention of the news media? Well, I’ve been using Twitter for quite some time now to get the attention of the news media–by pointing out possible stories after I’ve networked with them on the social sites. [Read more…]
Didit, a digital advertising and marketing company based in Mineola, New York, has acquired LVM Group, a Manhattan-based public relations firm. Didit has been leading digital marketing agency since 1996, and has been providing full-service online advertising and marketing services for just as long. Didit was co-founded by Kevin Lee, one of the SEMPO founding board member and CEO of Didit. [Read more…]
Lead generation software is one of the crazes of the marketing industry in online-based businesses. Every entrepreneur is on the lookout for the best lead generation tool. However, finding just the right lead gen tool is never a walk in the park, especially when everyone seems to be selling them. You want a lead generation tool that will help you keep up with the trends that affect your business’ operation.
There are several qualities that you need to look out for when shopping for the right lead generation software for your business. Here are some of them. [Read more…]
Three Thousand Years of Marketing in Three Paragraphs
Marketing is not new. There is evidence to suggest that at least as early as the Phoenician traders – over 3000 years ago – there was activity that we might class as marketing – Phoenician traders drew pictures on stones portraying their goods. We’re a little more advanced in our marketing techniques these days, but we’re still doing the same thing as those Phoenician traders: communicating with potential customers. A key aspect of marketing is very much about communication. Modern day marketers have a wide range of media available to allow them to communicate with customers and potential customers – and it’s important to say that communication is a two way street. And when it comes to communication SMS marketing comes into its own. [Read more…]
Whilst long lambasted as unsophisticated in both technique and patter, personally I think we have a lot to learn from the humble barrow boy.
If unsophisticated is substituted for simple, I think we can all agree that one thing the barrow boy or girl does well, is effectively communicate their message to their customer base. In the days when weekly markets were the hub of the community, you knew exactly where to find everything from groceries to meat, because barrow boys and girls would shout their wares and their prices from the top of their lungs, occupying the same stall week in, week out whatever the weather. [Read more…]
Gmail went down today for a short period of time. I recall it being less than 30 minutes, like 20 minutes tops. But it was in the middle of the work day. So, what happened when Gmail went down? Apparently we all turned to Twitter to complain.
First, we had to check our routers to see if the router was having a problem:
The Dallas chapter of the Social Media Club, Social Media Club Dallas, is has decided to distance itself or disassociate itself from the national chapter of the Social Media Club. The Dallas organization will soon rebrand under a new name and new logo. [Read more…]
Marketing automation software is important since they allow brands to use targeted marketing messages to help drive conversions and create a rich profile of their audience. A marketing automation company will ensure that these processes run effectively by turning data into insights that optimize marketing messages and help to create strong customer lifetime value models. There are many digital channels that offer valuable resources to gather consumer and data insights which can be acted upon in real time. [Read more…]
At the NamesCon conference here in Las Vegas, Nevada, Jason Hennessey from Everspark Interactive and Ruth Burr from Moz.com talk about SEO, search, and the new gTLDs. Adam Dicker is moderating the panel.
What role does social media play for online businesses and what role does it mean for businesses in 5 years. [Read more…]
Bill Sweetman is moderator, and introduces the panelists.
Reps from Sedo, Domain Names Sales, Namejet, and Paul Nicks from Godaddy, and Mike Berkens from TheDomains.com
Question: Are the best years and the huge paydays of domain 2ndary market behind us? [Read more…]
It’s always interesting when a non-technical person sees something technical. I mean, the technical terms oftentimes are like a foreign language to people who are not so technical. Let’s look at what happened when someone who was obviously non-technical suddenly discovered web developer tools. [Read more…]
Tucows, the company that owns OpenSRS, Hover, Ting, and Yummy Names, is moving to the NASDAQ on December 30th. The company’s board of directors has approved a reverse stock split of the Tucow’s common shares. This reverse stock split will combine every four Tucows common shares into one Tucows common share. Tucow’s common stock is expected to start trading on the NASDAQ on a split-adjusted basis at the market open on December 31, 2013. [Read more…]
With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. It’s one of the most cost effective ways of communicating with millions of mobile users throughout the UK, getting your message across and engaging with each potential customer on a personal level. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. [Read more…]
On Saturday, November 30, 2013, Paul Walker, along with his friend Roger Rodas were tragically killed in a car crash in which they riding in a 2005 Porsche Carrera GT. This is very eerily similar to the 2005 car accident in which Corey Rudl, an internet marketing pioneer, was tragically killed. In both accidents, they were driving a 2005 Porsche Carrera GT., similar to the model shown below: [Read more…]
Yahoo will start encrypting all traffic that goes from users to the Yahoo servers starting in early 2014. This will inevitably include search data and keywords, and users will be able to opt out of the encryption. [Read more…]
Today, I decided that I would share a really super duper online marketing tip on my Facebook page. This tip has to do with domain names, but not just any domain names. You have to have a good domain name along with good traffic to that domain name in order to market your business online. [Read more…]
Here’s an interesting case of fraud, deceit, and outright theft by a PayPal buyer against the seller. By siding with the buyer in this particular case, PayPal is encouraging fraud and deceit, allowing buyers to steal merchandise from honest sellers. I am usually a fan of using PayPal, but this case makes me not want to sell any merchandise: ever, using PayPal. [Read more…]
My friend Eric Enge from Stone Temple Consulting took the time recently to put together a great study that focused on the Google+ social network. The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. Without even knowing the results of this test, I can honestly say that I predicted the results of that test. Let me explain. [Read more…]
MyOpenID, the site whose goal was to allow us to securely have one ID on the web to use for logins, has decided to shut its doors starting on February 1, 2014. According to its founder, Larry Drebes from Janrain, Janrain made the decision to end of life the myOpenID service. [Read more…]
Because I like to monitor my name, Bill Hartzer, to make sure I’m kept up to date on all of my new “mentions” on the web, several years ago I set up Google Alerts and Yahoo! Alerts for my name. If there is a new mention of my name, then I’m supposed to get an alert via email. It’s a pretty cool service: when it works. [Read more…]
Sure, many businesses believe that getting a website will usually involves a large investment and involve too much time just to keep it updated. Years ago, that statement may have been true…but in recent years technology has advanced to the point that you can now setup your website with very little start-up costs and in about 30 minutes time. [Read more…]
I found a series of articles that I wrote more than 10 years ago. But, amazingly enough, all of this information is still valid and true. It’s a great primer on what you should, and should not do before launching any website, especially an e-commerce website. [Read more…]
Why Audience Retention?
Retaining an audience is perhaps the most crucial act any website can do to achieve their goals and conversions. If audiences are bouncing from your site there is very little chance they’ll come back again. This is where video comes in, not just to make websites “stickier”, but to retain those visitors in both the short and long term. [Read more…]