• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Marketing » New Study Says Social Video Marketing Going Mainstream

New Study Says Social Video Marketing Going Mainstream

Posted on March 14, 2007 Written by Bill Hartzer

Feed Company has released the results of a new study that shows brand advertisers and their advertising agencies are continuing to add “social video marketing” to their list of service offerings. The report also details what Feed Company is calling “best practices”. Feed Company is a video view optimization firm.

Feed Company defines social video as “video content that is viral in nature and embraced and shared by users within social video networks such as YouTube and MySpace Video.”

According to the report, interest in social video marketing seems to be building among advertisers following the success of high-profile, video-driven campaigns such as Volkswagen “Un-Pimp My Ride” and Dove “Evolution.”

In the report, Feed Company includes best practices for advertisers considering social video marketing, which specifically includes these points:

– Choose what should be viral carefully.
– Strive for integration across media and budget for it.
– Have your video content and campaign creative be consistent with each other.
– Commit to being a part of the social conversation.
– Establish your metrics upfront.

Feed Company says that a social video campaign is different than a traditional media buy:

“Social video is not bought. It’s not pre-roll. It’s not a banner. It’s video content that’s distributed by a service to social video networks where users of the networks pass the content on to others. This creates the potential for exponential exposure of your brand message, delivering more ROI for your integrated media campaign.”

Video sharing websites are growing exponentially:
– Overall unique visitors for the month of December 2005 on top 20 video share sites: 23,468,000
– Overall unique visitors for the month of December 2006 on top 20 video share sites: 58,000,000

And since these video sharing websites are growing, there are five main reasons why a brand campaign should include social video:
1. It’s a large audience.
2. It’s growing.
3. It’s a two-way conversation.
4. It’s immediate.
5. It’s where your consumers are.

As a marketer, it’s very important to understand the audience of these video sharing websites. The users are very savvy to corporate marketing. They would rather be a part of the campaign then be marketed to. They also have quick attention spans but will embrace thematic content and compelling storylines.

What are the consequences? Advertisers are now including social video in their interactive thinking and planning. ROI on social video is high compared to other media. Social video is one of the important drivers for the next major growth in brand advertising.

The complete report, titled “Social Video 101: A Primer,” is available here.

Feed Company (www.feedcompany.com) is a video view optimization company based in Los Angeles, CA that helps advertisers and entertainment companies get their video exposed on popular blogs, social video networks, and P2P services. Feed Company is leading the field of optimizing views of video content for major brands on emerging social video networks through innovative tools and marketing practices. Feed Company has executed social video campaigns for major brands and their advertising agencies including General Motors, Warner Bros. Records, and the Democratic National Committee.

Filed Under: Marketing

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022
  • Facebook Internet Tracking Settlement June 24, 2022
  • RankSense Acquired by SEOClarity June 1, 2022
  • LinkedIn Links, Digital Marketing News, and SEO Questions Answered May 9, 2022
  • GoDaddy Ending Forwarding of Existing Shortened Links May 5, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (210)
  • Google (236)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (180)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·