comScore, Inc. has released its January 2008 rankings of the largest and fastest-growing Internet web properties and site categories in the United Kingdom. The rankings are based on data taken from the comScore World Metrix audience measurement service.
In January 2008, there was an increase to the travel, career, tax, and real estate web sites. This was mostly due to the people in the UK looking back at the last year and making future plans for 2008.
Moneysupermarket.com grew 79 percent to 6.6 million visitors, becoming the U.K.’s 20th ranked property in January 2008.
The data released by comScore is as follows:
Top Gaining Site Categories for January 2008
Top 10 Gaining Site Categories by Number of U.K. Unique Visitors
January 2008 vs. December 2007
Total U.K., Age 15+ - Home and Work Locations(i)
Source: comScore World Metrix
Total Unique Visitors (000)
Dec-2007 Jan-2008 % Change
Total Internet : Total Audience 32,981 33,254 1%
Car Rental 837 1,505 80%
Career Resources 3,175 5,307 67%
Job Search 2,471 4,128 67%
Hotels/Resorts 7,072 10,864 54%
Airlines 6,852 10,000 46%
Online Travel Agents 9,480 13,534 43%
Taxes 86 121 42%
Training and Education 1,937 2,714 40%
Real Estate 6,746 9,450 40%
Career Services and Development 8,563 11,674 36%
(i) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
Top Gaining Properties for January 2008
Top 10 Gaining Properties by Number of U.K. Unique Visitors(i)
January 2008 vs. December 2007
Total U.K., Age 15+ - Home and Work Locations(ii)
Source: comScore World Metrix
Total Unique Visitors (000)
Property Dec-2007 Jan-2008 % Change
Total Internet : Total Audience 32,981 33,254 1%
First Choice Holidays PLC 1,612 3,874 140%
Arcandor AG 1,877 4,396 134%
TUI Group 2,065 4,577 122%
British Airways 1,963 3,564 82%
Moneysupermarket.com Financial Group 3,699 6,627 79%
Priceline.com Incorporated 1,651 2,864 73%
Travelport 1,618 2,760 71%
JOBCENTREPLUS.GOV.UK 1,825 3,111 70%
Reed Elsevier Group 1,894 3,213 70%
EasyGroup 2,506 4,237 69%
(i) Ranking based on the top 100 U.K. properties in January 2008.
(ii) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
Top 25 Properties for January 2008
Top 25 Properties by Number of U.K. Unique Visitors(i)
January 2008 vs. December 2007
Total U.K., Age 15+ - Home and Work Locations(ii)
Source: comScore World Metrix
Total
Unique
Visitors
Jan-08 Dec-07 (000)
Rank Rank Property Jan-08
N/A N/A Total Internet : Total Audience 33,254
1 1 Google Sites 29,633
2 2 Microsoft Sites 28,102
3 3 eBay 21,363
4 4 Yahoo! Sites 21,208
5 5 BBC Sites 19,176
6 6 Amazon Sites 14,628
7 8 Ask Network 14,542
8 9 Wikipedia Sites 14,005
9 10 FACEBOOK.COM 12,840
10 15 Lycos Europe Sites 11,886
11 11 Fox Interactive Media 11,816
12 N/A AOL LLC(i) 11,372
13 14 BEBO.COM 11,359
14 13 Apple Inc. 11,217
15 18 DMGT 10,722
16 16 CNET Networks 9,525
17 12 Home Retail Group 9,219
18 17 Tesco Stores 8,827
19 20 British Sky Broadcasting (BSkyB) 8,097
20 60 Moneysupermarket.com Financial Group 6,627
21 23 Adobe Sites 6,554
22 31 News International 6,359
23 55 Expedia Inc 6,337
24 28 Virgin Group 6,270
25 25 Orange Sites 6,183
(i) Ranking based on the top 100 U.K. properties in January 2008.
(i) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
(iii) Beginning with January 2008 comScore data, Time Warner Network has
now been divided into AOL LLC, which includes all AOL related
entities, and Time Warner - Excluding AOL
