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Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

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Home » Internet Usage » InLinks Market Trends: Spot and Track Trends in Your Industry

InLinks Market Trends: Spot and Track Trends in Your Industry

Posted By Bill Hartzer on April 27, 2020at 11:16 am

inlinks market trends

InLinks Market Trends is a new tool by InLinks.net that allow you to spot and track market trends before anyone else sees that market trend. Imagine if you could see trends in your particular market, your category, your topic before anyone else. How valuable would that be? For me, that would be great. As a blogger, I like to write about topics that are just starting to trend: I can get a page to rank for a keyword when there’s not that much competition. Then, when it gets more popular, I’m already ranking for that keyword. You can apply that technique to literally any industry if you have a blog on your website.

Here’s an overview by Dixon Jones, CEO of InLinks:

Perhaps you’re a domain name investor. Would the ability to see a market trend before others be valuable? It would allow you to invest in domain names that then could potentially be profitable for you. Domain name investors like to register domain names that they can sell for a lot more than they paid, as the domain name is more valuable later.

Or, maybe you are a looking to add more products to your online store: products that will become popular or ones that appear to be trending. Invest in the inventory now, create web pages that rank well in the search engine results when there’s little to no competition for those keywords. Reap the benefits of being “first to market” so to speak by having a web page on your website already about that product or service: or allow people to purchase the item when it’s becoming popular.

Why InLinks Market Trends

There are services such as Google Trends that allows you to see trending data. You can certainly enter a keyword in Google Trends and see the graph going up for certain keywords. But honestly, it doesn’t really give you a lot of detail. And while can see something trending up or down, it’s not really very useful for me, so I don’t really look at it on a daily basis.

Enter InLinks Market Trends. This is truly a game-changer for me, as it allows me to track traffic changes daily.

Here’s what the Inlinks Market Trends tool does:

  • Tracks daily traffic changes for 10s of thousands of markets, categorized by industry
  • Displays the main risers and losers by sector.
  • Data is updated daily
  • Presents absolute visitor count estimates
  • Allow you to search to find more in-depth topics within an industry
  • Set up tailored dashboards, create longer discovery lists and see more detail (paid users only)

I took a look around the tool, and here’s an example of some of the data that I was able to see. I first looked at the Marketing topic, and then saw that “domain name” is actually topic within marketing that is trending up. So, clicking on “domain name” brought me to this page:

inlinks trending domain name

There is a pretty cool looking graph that shows about the past 3 months’ worth of data. But scrolling down, there is a list of questions. This is helpful, because if these are trending then I’d definitely want to answer these questions. You can think of a question as being a keyword or a search query. In fact, people actually search for questions like this. If you’re able to answer them and have a page on your or the question and answer is part of an FAQ on your site, then you could get the traffic from search.

Here are the top 10 questions that are trending right now for the domain name topic:

  1. Domain Names: Is there a minimum age to buy a domain name ?
  2. How to sell a premium domain name ?
  3. Where can I find list of recently registered domains ?
  4. What are domains ?
  5. What are some good, reputable resources for selling domains ?
  6. What are Verified Domains ?
  7. How Do Domains Work ?
  8. Why Are Expired Domains Valuable ?
  9. What Makes Expired Domains Worth Pursuing ?
  10. How are Domains Appraised ?

Granted, the questions aren’t necessary keywords that you would want to buy in a domain name. There are too many words in the search query of a question to register a domain name. But, if you look past the questions, though, you will see some more data, such as keywords related to “domain name” that are growing in popularity:

inlinks trends related topics

We see related topics to “domain name” that are trending and growing:

  • Web crawler +402.3K
  • URL redirection +53.5K
  • Web page +36.7K
  • Internal link +3K
  • Domain name warehousing +9.8K
  • Domain tasting +710

So, you potentially might want to see if any of those keywords are of interest to you. For example, domain name warehousing is a fairly new one to me, and clicking on that result brings me to a page that shows that it’s way up in the past few days. They then go on to say that the keyword means, which, for domain name warehousing, is “Domain name warehousing is the practice of registrars obtaining control of expired domain names already under their management, with the intent to hold or “warehouse” names for their own use and/or profit.” So, in this case, this is something that I would want to write about right now since if I had a domain name blog. I am not sure exactly why this keyword is trending right now over the past few days. I took a look at the Google search results and at the Google News results and there aren’t any recent news articles. But, again, mentioning it or writing about it would be something I would do, to see the potential traffic. Who knows? Maybe just mentioning domain name warehousing in this blog post might bring some traffic?

One of the most interesting trends that I have spotted? Well, it’s the trend for the Flowbee. Do you remember that apparatus? You can cut your own hair at home, using your vacuum cleaner. Here’s the trend:

inlinks flowbee trend

The Flowbee started trending around the middle of March 2020, it spiked, and then has continued to be fairly consistent during April. Do you think it will continue to remain at this high level of interest? It looks like the monthly trend is now falling, and may continue to fall in interest. What’s a related topic to the Flowbee? The hair clipper, of course!

InLinks Market Trends is free–but the amount of data is limited. Paid Inlinks users get full access to the InLinks Market Trends data.

Sign up for InLinks here.

Filed Under: Internet Usage

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About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

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