Bill Hartzer

comScore Releases March 2008 United States Search Engine Rankings

As a follow-up to yesterday’s comScore post, I thought I would update you on the United States’ search engine rankings.

comScore has released the search engine data for March 2008. This is part of their monthly comScore qSearch analysis of the search engine marketplace in the United States. During March 2008 there were 10.8 billion search queries. What’s interesting is that this is a 9 percent increase over February 2008.

Let’s get on to the data. In March 2008, Google extended its share of searches…Google is up to 59.8 percent, whereas they were at 59.2 percent in February 2008. Yahoo! is second with 21.3 percent followed by Microsoft at 9.4 percent, AOL at 4.8 percent, and Ask at 4.7 percent.

Here’s the actual numbers, straight from comScore:

  comScore Core Search Report*
  March 2008 vs. February 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                          Share of Searches (%)
                                                                Point Change
                                                                  Mar-08 vs.
  Core Search Entity               Feb-08          Mar-08          Feb-08

  Total Core Search                100.0%          100.0%           0.0
  Google Sites                      59.2%           59.8%           0.6
  Yahoo! Sites                      21.6%           21.3%          -0.3
  Microsoft Sites                    9.6%            9.4%          -0.2
  AOL LLC                            4.9%            4.8%          -0.1
  Ask Network                        4.6%            4.7%           0.1

* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.

Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during the month. Google Sites saw more than 6.4 billion core searches, followed by Yahoo! Sites with 2.3 billion, and Microsoft Sites with 1 billion.

  comScore Core Search Report*
  March 2008 vs. February 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                           Search Queries (MM)
                                                                Point Change
                                                                  Mar-08 vs.
  Core Search Entity               Feb-08          Mar-08          Feb-08

  Total Core Search                 9,882          10,771            9%
  Google Sites                      5,855           6,438           10%
  Yahoo! Sites                      2,136           2,296            7%
  Microsoft Sites                     953           1,012            6%
  AOL LLC                             488             521            7%
  Ask Network                         450             503           12%

* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.

March U.S. Expanded Search Rankings

In the March 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million).

  comScore Expanded Search Query Report
  March 2008 vs. February 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                           Search Queries (MM)
                                                                Point Change
                                                                  Mar-08 vs.
  Expanded Search Entity           Feb-08          Mar-08          Feb-08

  Total Expanded Search            13,806          15,088            9%
  Google Sites                      7,390           8,267           12%
    Google                          5,917           6,531           10%
    YouTube/All Other               1,473           1,736           18%
  Yahoo! Sites                      2,262           2,391            6%
    Yahoo!                          2,234           2,359            6%
    All Other                          28              32           14%
  Microsoft Sites                     984           1,054            7%
    MSN-Windows Live                  952           1,019            7%
    Microsoft/All Other                32              35            9%
  AOL LLC                             864             891            3%
    AOL                               493             527            7%
    MapQuest/All Other                371             364           -2%
  Ask Network                         452             506           12%
    Ask.com                           283             316           12%
    MyWebSearch.com/ All Other        169             190           12%
  eBay                                480             474           -1%
  Fox Interactive Media               337             377           12%
    MySpace                           330             368           12%
    All Other                           7               9           29%
  Craigslist.org                      239             277           16%
  Amazon Sites                        139             149            7%
  Facebook.com                        103             107            4%
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