When healthcare-related companies, such as hospitals and other healthcare facilities advertise on Google and Facebook, they usually turn off all tracking. After all, they don’t want to risk lawsuits and fines because they’re gathering data that makes them violate HIPAA. Google and Facebook (Meta) paid campaigns tend to gather as much data as possible on an individual, which is definitely not HIPAA compliant. So what’s a healthcare company to do when it comes to tracking? Now there’s a new solution, called Eruptr Privacy Defender(tm), that enables HIPAA-Compliant Google & Facebook campaign tracking.
The Eruptr Privacy Defender is a tool that automatically filters out Protected Health Information (PHI), effectively eliminating privacy risks linked to ad campaign tracking. The solution, developed exclusively for healthcare marketing, ensures that sensitive customer data is not shared with advertising platforms. This approach eliminates legal risks while still allowing for comprehensive analytics. Since its establishment, the company has consistently prioritized data safety. In light of the most recent guidelines from the U.S. Department of Health and Human Services (HHS), their unwavering dedication to data security and privacy has become even more significant.
Eruptr’s Privacy Defender replaces Meta tracking (Facebook and Google) for paid ad campaigns, which by default collects as much information as possible about consumers. Data could be transmitted accidentally to the advertising platforms in violation of HIPAA regulations. Eruptr Privacy Defender blocks Google and Meta from accessing sensitive consumer data while retaining ad tracking capabilities. It does this by replacing the native tracking components with a more secure method of tracking. Eruptr’s Privacy Defender filter out PHI data using only the minimum amount of metrics needed for attribution. Then they push it to the platforms in place of native tracking using published APIs.