Blueshift, the leader in intelligent cross-channel engagement, has just launched a free tier of its industry-leading Customer Data Platform (CDP). This game-changer allows marketers to bring their customer data to life with 1:1 personalized journeys and audience activation, all in just 15 minutes.
Revolutionizing the Norms in Customer Data Platforms
Gartner defines CDPs as tools that “support marketing and customer experience use cases” while optimizing the timing and targeting of messages, offers, and customer engagement activities. Unfortunately, a staggering 63% of marketers reveal that integrating customer data in their multichannel marketing remains a formidable challenge. Commonly, CDPs tend to concentrate on audience activation, lacking substantial support for 1:1 personalization or journey orchestration across diverse marketing and CX channels. Moreover, the technical complexity of most CDP platforms, coupled with limited self-serve offerings, further restricts their effectiveness.
Blueshift’s latest offering, the free tier for CDP, is a game-changer that addresses these challenges head-on. It stands out as the industry’s inaugural comprehensive self-serve CDP offering, not only unifying profiles but also delivering personalized 1:1 engagement. Let’s delve into the key features:
Unlocking the Potential of Blueshift’s Free CDP Starter: Key Features
- Ingest Real-Time Events + DWH Relational Data: Marketers can seamlessly combine real-time event stream data with relational data from sources like Snowflake to construct unified customer profiles.
- Segment Your Customers Without Learning SQL: The intuitive visual interface empowers marketers to effortlessly build dynamic audiences with a few clicks, automatically refreshing with new data.
- Connect to a Wide Range of Destinations: With pre-built integrations to over 80 destinations, including advertising giants Facebook, TikTok, and Google, as well as marketing and CX platforms like Salesforce, Zendesk, Lob, and Twilio, the possibilities are endless.
- Activate Audience Sync as well as 1:1 Engagement: Schedule automated audience synchronization with paid media destinations or orchestrate 1:1 journeys across marketing and CX applications.
Blueshift’s Free Tier
With Blueshift’s free tier, you can:
- Increase customer engagement: By delivering personalized experiences, you can keep your customers engaged and coming back for more.
- Improve ROI: By targeting your campaigns more effectively, you can get the most out of your marketing budget.
- Reduce churn: By understanding your customers better, you can identify and address their needs before they churn.
- Save time and money: By using a self-serve platform, you can save time and money on implementation and ongoing maintenance.
Who is this for?
Blueshift’s free tier is perfect for:
- Small businesses: Who are just starting out with their customer data initiatives.
- Marketing teams: Who are looking for a way to improve their cross-channel marketing efforts.
- Anyone: Who wants to get started with a CDP without any risk.