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Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

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Home » Google » According to Google, Tweets with Animated GIFs are Videos

According to Google, Tweets with Animated GIFs are Videos

Posted By Bill Hartzer on June 18, 2018at 4:18 pm

Gary Illyes video
According to Google, this Tweet above is a video.

According to Google, tweets that contain animated GIFs (very short videos, usually a few seconds long) are considered to be videos. In the search results, Google is showing a Tweet from someone. That Tweet, along some of the replies to it, contain animated GIFs. Google is listing that tweet as a video in the organic search results. I typically don’t think of animated GIFs as being videos, let alone Tweets that contain animated GIFs. This is new to me.

Here’s a specific example of this:

If you search Google for my name, Bill Hartzer, you will see the search results include a 3-pack of videos, as shown below:

Bill Hartzer search results with videos

Look at the video on the right, which shows Gary Illyes’ Twitter profile. His profile image is NOT a video. You’ll only see an animated GIF image in his Tweet, which is a Tweet that I replied to. Apparently that Tweet with an animated GIF is a video?

Here’s another screen shot of the 3-pack of videos, clearly marked as videos in the Google search results:

Bill Hartzer search results with videos 3 pack

Here’s the tweet in question:
https://twitter.com/methode/status/831047566284431360?lang=en

Would you consider that tweet a video? I would NOT consider it a video. It’s too short, right? And it’s a Tweet, not a video. A video would be something that appears on YouTube, Vimeo, or a video embedded on a website. But not a Tweet.

What do you consider a video?

About two weeks ago we started seeing a 3-pack of videos show up in the Google search results, especially in the desktop search results. But honestly I think that’s good. Just don’t label animated GIFs videos. They’re not videos.

Filed Under: Google

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About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

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