Does Domain Authority, a metric created by an SEO tool provider years ago, really matter? This debate will likely continue for years. Personally, I’ve seen plenty of evidence that Domain Authority is not a real ranking factor. I’ve found content on sites with no links—no internal links, no backlinks—making the pages effectively orphaned. Since these pages aren’t linked from the home page or anywhere else on the site, they don’t rank well. Even when they link out to another site, that site gains no ranking benefit from the link.

Let’s look at a very recent (current) example of pages that are ranking–and consider whether or not these pages are ranking because of Domain Authority or because of some other reason–such as the content itself. [Read more…]

SEO specialists, marketers, and business leaders gathered at the Radisson Blu in Pune for India SEO Conference 2025, where Infidigit unveiled its latest innovation—Infigrowth. The excitement in the room was undeniable as attendees got a first-hand look at how this new platform could change the way businesses approach SEO. [Read more…]

A recent study by Express Legal Funding has shed light on an often overlooked aspect of law firm marketing—SEO contracts. Based on survey data collected from a wide range of SEO agency owners, the findings reveal just how crucial well-defined contracts are for ensuring successful collaborations between law firms and their SEO partners. [Read more…]

Yoast, the leading SEO plugin for WordPress, is taking another bold step forward in the digital landscape with the release of its new AI-powered feature, Yoast AI Optimize. Owned by Newfold Digital, Yoast has long been a trusted tool for over 13 million WordPress sites, and now it’s empowering small businesses, freelancers, and marketers to maximize their online visibility through cutting-edge AI technology. [Read more…]

Written by Guillaume Jouvencel.

There are literally millions of articles discussing the benefits of having editorially earned, in-industry, non reciprocal links for your website’s SEO. Unfortunately, there are far fewer that lay out a practical plan for actually getting those links. [Read more…]

In an exciting development for the SEO industry, All in One SEO (AIOSEO), the leading SEO plugin for WordPress, has announced its acquisition of LowFruits, a groundbreaking keyword research tool. Backed by the renowned tech company Awesome Motive, AIOSEO aims to enhance its capabilities, making SEO more accessible and effective for small businesses. [Read more…]