Conversion rate optimisation (CRO) and search engine optimisation (SEO) are like two sides of the same coin. It’s all very well spending hours on SEO, but without including a sound strategy for CRO what’s it all for? Conversion goals vary from increasing click-through rates and sales to getting visitors to perform functions like calling a number, subscribing to a newsletter or downloading something in exchange for an email address. Lots of traffic doesn’t automatically equate to an increase in conversions, but by optimising the one you can and should look to improve the results of the other. Here are 5 CRO tips that will help with help with SEO and web content at the same time: [Read more…]

Wow, I now have heard it all. Seriously. There are reasons why website owners will not remove a link from their low quality website to your website when asked, but this one really takes the cake. For a little background, I routinely help website owners clean up the links to their website as part of my Google Penguin Recovery services. Not only do I identify low quality and toxic links to websites, I help remove those links from the web. [Read more…]

I am still amazed that shady search engine optimization firms are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. It is the companies like the ones detailed below that send emails like the one below that is truly hurting the search engine optimization industry as a whole.

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One of the biggest things that anyone needs to know about search engine optimisation, or SEO, is that fresh content is still king. Letting a website sit dormant for months or even weeks can cause it to fall behind. It can quickly become outdated. The search results ranking will drop, potentially falling out of the top 10 search results or first page, which is where the vast majority of people look for their keyword search query. In order to use local SEO in Brisbane to your advance in order to stay on those top pages, site owners have to focus on fresh, high quality content as much as possible. [Read more…]

Have you received an email (usually an unsolicited email) from someone offering to get your site on Google’s front page? Well, I get these all the time, from companies that claim that they can help a website’s search engine rankings. The problem, though, is that even with all of the Google algorithm updates, including Google Penguin and Google Panda, the SEO scammers (as I’d like to call them) are still sending out these emails, touting their SEO services: [Read more…]

A business owner in Columbus, Ohio is offering fellow business owners free advice on how to rank quickly in the Google search results while staying away from costly SEO firms and using Search Engine Optimization to rank number one in Google. But there’s only one catch. This free advice comes with only one requirement: businesses must set up or switch their credit card processing function to his company. [Read more…]

If you file multiple reconsideration requests after your website was manually penalized by Google, then there is a good chance that Google will give you another warning. That warning message from Google might just ask you to wait a few weeks before you file another reconsideration request. [Read more…]

If your website has been manually penalized by Google and you get that manual penalty revoked after you file a Google reconsideration request, it will take some time for Google to trust your website again. Your website might start to receive traffic again via the organic search results, but that traffic will NOT suddenly come back. [Read more…]

It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. Certainly, these aren’t in any order of importance. They’re just things that I really think we, as SEOs in 2013, should be thankful for. Some are on my list “just because”, some are a complete joke (ha, ha), and others truly help me get my job done. If you’d like to add anything to the list, feel free to comment. [Read more…]

Starting today, I am going to go out on a limb (well, not exactly) to offer Bitcoin as payment for search engine optimization services. Starting on November 24, 2013, I am now offering one of my most sought-after services, an Search Engine Optimization Audit of a website (under 50 pages) for 1 bitcoin (which, at the current exchange rate, is equal to about $824 US Dollars. You can find out the latest exchange rate here. [Read more…]

Here we go again. It looks like it’s time to re-evaluate meta description tags, another standard web element that has been around ever since the beginning of the internet (or it seems that way). Of course we know that the meta keywords tag became useless about 10 years ago, when website owners were obviously keyword stuffing the meta keywords tag with all sorts of keywords. It was obvious to everyone, or obvious to most, that we don’t really need the meta keywords tag. But now the meta description tag? Really? [Read more…]

Wow, that’s one headline that I thought I would NEVER write. But, apparently Behr Paint (Behr Process Corporation) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. [Read more…]

I recently spoke at the Pubcon Conference in Las Vegas, and one of the big issues that came up was the fact that Google is no longer providing keyword search data to website owners. [Read more…]

If you are an online marketer, and, more specifically, and SEO (search engine optimization professional), you need to start paying more attention to Freebase, which is a part of the Knowledge Graph. The search engines, including Google, and now Bing, are now using information from the Knowledge Graph to learn more about the relationships between things. And Freebase, as well as Wikipedia and a host of other sources, make up the Knowledge Graph. [Read more…]

I know I have written about this before. But it is worth it to me to repeat it again. You do NOT have to pay for search engine submission services. There are still companies out there that are selling scamming others with a search engine submission service. I just received one recently, and it is actually a notice that would appear that you might be paying for domain name registration. But, in fact, if you look at it closely, it’s only a search engine submission service for $75 per year. [Read more…]

I just love when I get these types of emails. I’m amazed by the number of “snake oil” Search Engine Optimization salesmen send out unsolicited email spam, really believing that someone will take their “bait”. What type of SEO services do you expect to receive if you pay this company just $99? [Read more…]

I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. But be especially careful when choosing a Penguin Recovery Service. [Read more…]

Whatever you do, don’t rely on a bot (a robot) to handle your online marketing and SEO (Search Engine Optimization). 10 years ago, when the search engines weren’t as sophisticated as they are now, you might have gotten away with using automated programs to create links to your website and to add social bookmarks and create auto-generated content and “articles”. [Read more…]

I was recently browsing an article on the web that’s currently on the Alexa Hot URLs about the fact that Paris Jackson is now a cheerleader for her high school’s boys basketball team. The article mentions how she has more than 1 million followers on Twitter (no, I’m not following her), so I naturally clicked that link to her Twitter account. [Read more…]