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Meet LLM-LD: The New Web Standard Aiming to Control What ChatGPT and AI Assistants Recommend

Posted on February 25, 2026 Written by Bill Hartzer

LLM_IMG 2. Just as JSON-LD made the web readable for search engines, LLM-LD makes it readable for AI. The standard is live and growing.

Capxel, an AI-native data company, announced the release of LLM-LD (Large Language Model Linked Data), an open specification intended to make website content directly interpretable by artificial intelligence systems. The company positions the standard as a missing layer between traditional web pages and modern AI assistants. [Read more…]

Filed Under: Search Engine Optimization

This Reverse-Proxy Negative SEO Attack That Can Wipe You Out Overnight

Posted on February 20, 2026 Written by Bill Hartzer

reverse proxy negative seo

A post in Reddit’s TechSEO forum describes a situation that gives legitimate site owners a familiar sinking feeling: rankings drop, traffic falls off a cliff, and Google Search Console shows a canonical URL that does not belong to the real site.

[Read more…]

Filed Under: Search Engine Optimization

Law Firm SEO Meets AI Search in Gerrid Smith’s New Book

Posted on February 4, 2026 Written by Bill Hartzer

Law Firm SEO: How to Win in Google, ChatGPT, and Every Platform That Matters

Law Firm SEO Gets a Reality Check as Gerrid Smith Returns With a Playbook Attorneys Can Run In-House

Legal marketing has changed shape. Google still matters. AI-driven discovery now sits beside it. That shift is exactly where Gerrid Smith plants his flag with the release of Law Firm SEO: How to Win in Google, ChatGPT, and Every Platform That Matters.

[Read more…]

Filed Under: Search Engine Optimization

Why Guest Podcasting May Be the Strongest SEO Signal for Service Businesses in 2026

Posted on January 15, 2026 Written by Bill Hartzer

The Power Of Guest Podcasting Book

Service businesses are running into a wall. Ads cost more. AI-written content floods search results. Audiences grow skeptical faster than ever. Against that backdrop, a new SEO framework is pointing to an unexpected winner: guest podcasting. [Read more…]

Filed Under: Search Engine Optimization

SEO Community Rallies as GoFundMe Is Launched for Andy Drinkwater’s Family

Posted on January 7, 2026 Written by Bill Hartzer

Andy Drinkwater and Craig Campbell

A GoFundMe account has been set up to support the family of Andy Drinkwater, a long-time and well-respected member of the SEO community who sadly passed away just before Christmas. [Read more…]

Filed Under: Search Engine Optimization

21 Things SEOs Are Thankful For This Thanksgiving

Posted on November 24, 2025 Written by Bill Hartzer

21 things SEOs are thankful for

Thanksgiving gives everyone a chance to slow down, reflect, and grab a slice of pumpkin pie. For SEOs, though, it’s also a moment to appreciate the tools, trends, and tiny miracles that make digital marketing just a little easier. Some of these are serious. Some are funny because they’re too true. But every SEO will relate. [Read more…]

Filed Under: Search Engine Optimization

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