One of the longest-running debates in the SEO industry is whether sending traffic to a website can influence Google rankings. The theory is simple enough: if Google sees large numbers of real users visiting a website, engaging with pages, and clicking around, then perhaps Google interprets those signals as indicators of quality or popularity. [Read more…]
Google just released an official guide called “Optimizing your website for generative AI features on Google Search,” and honestly, I’m glad they finally published it.
Why?
Because it confirms something many of us who have been doing SEO for decades have been saying all along: SEO is still SEO. [Read more…]
Search engines once returned a list of links. Users clicked. Websites received traffic. Marketers focused on SEO (Search Engine Optimization), which refers to methods used to improve a website’s ranking in traditional search results.
Capxel, an AI-native data company, announced the release of LLM-LD (Large Language Model Linked Data), an open specification intended to make website content directly interpretable by artificial intelligence systems. The company positions the standard as a missing layer between traditional web pages and modern AI assistants. [Read more…]
A post in Reddit’s TechSEO forum describes a situation that gives legitimate site owners a familiar sinking feeling: rankings drop, traffic falls off a cliff, and Google Search Console shows a canonical URL that does not belong to the real site.
Legal marketing has changed shape. Google still matters. AI-driven discovery now sits beside it. That shift is exactly where Gerrid Smith plants his flag with the release of Law Firm SEO: How to Win in Google, ChatGPT, and Every Platform That Matters.