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Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

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Home » Search Engine Optimization » Page 2

Using Cloudflare or Other CDNs Won’t Help You Hide Your Link Network

Posted By Bill Hartzer on April 13, 2016at 2:49 pm

Robert Fisher recently asked a question over at Moz regarding the use of CDNs to potentially hide a link network. In the past, there has been (and currently is still) an issue regarding linking websites together that are hosted on the same Class C Blocks of IPs. Essentially, if you own several websites, they’re hosted on the same server, then they will be on the same Class C Block of IP addresses. So, the search engines can easily see that you most likely own all those sites linked together by looking at the sites’ IP addresses. [Read more…]

Filed Under: Link Building, Search Engine Optimization

Should the Phrase Link Juice Go Away?

Posted By Bill Hartzer on January 19, 2016at 4:31 pm

I ran across an interesting conversation on Twitter, started by Ashley and her tweet: “Sign my petition to get all SEOs to stop using the term “link juice”.”

Ashley_(@BermanHale)_Twitter_-_2016-01-19_16.22.03

Do you think that the term “link juice” is gross? Does it relay un-professionalism in the SEO community? Well, let’s first take a look at a definition of “link juice” and what it means, according to Woorank: [Read more…]

Filed Under: Link Building, Search Engine Optimization

One Year after Moving to HTTPs

Posted By Bill Hartzer on August 14, 2015at 5:59 pm

About one year ago, last August 2014, I moved this site from HTTP to HTTPs, and several weeks afterwards I updated the status of traffic, page views, and time on site. Several weeks after moving I some pretty good results, which I believe was a result of my moving from HTTP to HTTPs. A year later, let’s look at what I’ve accomplished over the past year, and if we can tell if it was worth it to move. [Read more…]

Filed Under: Search Engine Optimization

How To Use Majestic.com to Review Your Disavow File

Posted By Bill Hartzer on August 14, 2015at 2:46 pm

As a US Brand Ambassador for Majestic.com, you probably already know that I’m a big fan of their product, and use it on a daily basis. And as I use it, I am always coming up with new, innovative ways to use the Majestic data. It’s not just about seeing what links are pointing to your website. You can, for example, use Majestic to analyze your disavow file before you submit it. Here is why you would want to do that, and how to review your disavow file. [Read more…]

Filed Under: Search Engine Optimization

Half the SEO Techniques Used 5 Years Ago Are Now Spam

Posted By Bill Hartzer on February 10, 2015at 9:34 am

$250 a month for SEO

Wow, how times have changed. The search engine optimization industry has changed. And I bet it will continue to change and evolve as it has been over the years. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. The are grounds for an algorithmic penalty or even worse: a manual penalty from Google. [Read more…]

Filed Under: Search Engine Optimization

Directory Owner Charges $1,000 to Remove Low Quality Links

Posted By Bill Hartzer on February 2, 2015at 10:21 am

link directory owner
As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites. If your website has been hit by any of the Google Penguin algorithm updates, then most likely you have links pointing to your website from a low quality directory. One of those low quality link directories is shown below, in a screen shot.

One directory owner, though, is cashing in on link removals. That directory owner is charging $975, nearly $1,000 dollars, to remove all the links to a website in his 1800 directories. And he charges $5 a link. [Read more…]

Filed Under: Link Building, Search Engine Optimization

Super Bowl XLIX Advertising Insight: Papa John’s Needs an SEO Firm

Posted By Bill Hartzer on February 1, 2015at 5:21 pm

Today, as I was browsing the web for some Super Bowl XLIX Advertising insights to post here on my blog, I came across one of the advertisers’ websites, Papa John’s. While looking at the Alexa What’s Hot page this afternoon to see what everyone on the web is viewing right now, I noticed something interesting: the entry for Papa John’s home page includes an index.html file in the URL. [Read more…]

Filed Under: Search Engine Optimization

There is Nothing About Negative SEO in Google Webmaster Guidelines

Posted By Bill Hartzer on December 16, 2014at 9:59 am

There is nothing about Negative SEO in Google’s Webmaster Guidelines. Are you surprised? Well, I am, and I am not. After a review of Google’s Webmaster Guidelines, from what I can tell, there are no actual references to the practice of Negative SEO. The guidelines all point to issues related to your website–but there are no references about doing something to your competitor’s websites that would cause their website to lose search engine rankings or get penalized.

negative seo

I was talking last night with Brian Reagan from the Better Business Bureau in Dallas, and he asked me if there is anything in the Google Webmaster Guidelines regarding Negative SEO. If there were references to Negative SEO, then the BBB could theoretically point these out to their member companies reminding them of it. But, after a thorough review of Google’s Webmaster Guidelines, I do not see any specific reference to Negative SEO, and I don’t see any references that would even remotely insinuate that there could be a manual action placed upon your website for doing something to your competitor’s website–such as Negative SEO. [Read more…]

Filed Under: Search Engine Optimization

Google Cache Dates Updated: After a Month

Posted By Bill Hartzer on December 1, 2014at 2:53 pm

google-cache-the-lowdown

The Google cache date on most web sites have now been updated, after having not being updated for over a month. This is a rather significant update, I think, as normally the Google cache date is typically updated on a regular basis. But in the past few weeks, it had not been updated in over a month. [Read more…]

Filed Under: Search Engine Optimization

Google Cache Dates About A Month Old Now

Posted By Bill Hartzer on November 21, 2014at 5:29 pm

google cache date

It appears that many Google cache dates are showing that they are about a month old. This is odd behavior, as typically for most websites that are active, the Google cache date in the search results will only be a few days old. Or, it typically would be updated either the previous day or within the past few days. [Read more…]

Filed Under: Search Engine Optimization

Google Penguin 3.0: No One Can Recommend How to Recover Yet

Posted By Bill Hartzer on October 20, 2014at 3:08 pm

Google Penguin 3.0

Over the weekend, it was confirmed that Google has updated their Google Penguin algorithm. Or, at least while I write this, Google apparently is still in the process of updating it. So, if your website was previously hit by the Google Penguin algorithm, then there is a chance that your site may recover if you’ve truly cleaned up your site’s links. [Read more…]

Filed Under: Link Building, Search Engine Optimization

Google Penguin Refresh Widely Reported: Finally

Posted By Bill Hartzer on October 18, 2014at 8:59 pm

Google Has Updated Google Penguin after a Year

Google Penguin Update 3

According to many SEOs in the industry, who are trusted sources, the Google Penguin algorithm is being updated as I write this post. There are reports that some are seeing organic ranking increases as high as 30 to 40 places from previous rankings. As you might recall, John Mueller from Google reportedly said that there would be a Penguin refresh by the end of the year. [Read more…]

Filed Under: Link Building, Search Engine Optimization

SEO for Web Developers

Posted By Bill Hartzer on October 2, 2014at 8:49 am

Last week, on September 26th, I presented at the Little Rock Tech Fest, held in Little Rock, Arkansas. The topic was SEO for Web Developers or simply SEO for Developers. The site UserGroup.TV was there, and recorded just about all of the presentations and put them online. If you weren’t at the conference, or were unable to see my session, then you can watch the video right here on the web. [Read more…]

Filed Under: Search Engine Optimization

Advanced Link Training Seminar – Tonight Sept 25 in Dallas

Posted By Bill Hartzer on September 25, 2014at 9:20 am

Tonight is the night! This evening, at the Globe Runner offices in Addison, Texas (North Dallas area), we’re holding our first-ever advanced link training seminar. If you’re an online marketer, search engine optimization professional, business owner, marketer, or even a Public Relations professional and am responsible for websites, then you need to attend this event tonight.

6d91e7b0-c085-4ad1-86b2-30fbf6fa4697

At the Advanced Link Training seminar, we’ve teamed up with Majestic SEO and DFWSEM to provide the latest linking techniques, even from the very basic link issues to some advanced techniques that I’m sure you’ve never heard of. And since Google has been penalizing websites left an right these days for links, it’s important to know what you need to do in order to clean up a website’s links. [Read more…]

Filed Under: Link Building, Search Engine Optimization

Less Than 10 Links to Site? Google Still Gives Site Manual Penalty

Posted By Bill Hartzer on September 18, 2014at 3:21 pm

Apparently it doesn’t matter, whatsoever, how many links to your site you have. Even if you have 8 links pointing to your website, if those links are inorganic or violate Google’s Webmaster Guidelines, the site can still receive a manual penalty from Google. [Read more…]

Filed Under: Google, Search Engine Optimization, Search Engines

Cutting Your Page Load Time in Half with WordFence Performance

Posted By Bill Hartzer on September 10, 2014at 10:24 am

Ever since I’ve started using Wordfence here on my site, which has been at least for a year or so now, I have been a big fan. I use the paid option, and am very happy with it. But since I’ve been making major enhancements on the site lately, like upgrading the site from HTTP to HTTPS, and starting to use Cloudflare, I’ve seen improvements all around.

Today, though, I decided to test out the Wordfence Performance Setup option, called the Wordfence Falcon Engine, which apparently is supposed to increase the performance (load time) of your pages by 30 to 50 percent. Seriously? Up to 50 percent faster load times with this enabled? Even for an HTTPS site? I thought I’d give it a try. [Read more…]

Filed Under: Search Engine Optimization

HTTP to HTTPS Update: One Month After Moving

Posted By Bill Hartzer on September 5, 2014at 11:03 am

There’s been a lot of chatter lately about whether or not sites should move their sites from HTTP to HTTPs. In fact, there apparently was a study done that said that apparently proved that you should not move from HTTP to HTTPS because there’s no benefit. Well, all I can do is continue to report my specific results for this site, on www.BillHartzer.com, and show you my data. [Read more…]

Filed Under: Google, Search Engine Optimization

Why You Should Move from HTTP to HTTPS

Posted By Bill Hartzer on August 21, 2014at 11:02 am

warning-bad-advice

I rarely disagree with advice given by authors of articles that appear on Search Engine Land, but in this case, I wholeheartedly, and undeniably, disagree with some recent advice about HTTP and HTTPs sites. In a recent article, Daniel Cristo recommended that “if you’re running a blog, brochure site, news site, or any sort of information site where users don’t provide you with any personal information, I would recommend not using HTTPS.” He provides several reasons, which are completely false and unjustified, and generally gives advice that I disagree with. [Read more…]

Filed Under: Google, Search Engine Optimization, Search Engines

Advanced Link Training Seminar in Dallas September 25th

Posted By Bill Hartzer on August 20, 2014at 10:16 am

advanced link training

My first advanced link training seminar, which I am running, will be held in Dallas on Thursday, September 25, 2014. In conjunction with Globe Runner, Majestic SEO, and DFWSEM, I will be talking about links, link acquisition, link cleanups, and even more about links. Did I mention that this is advanced link training about links? [Read more…]

Filed Under: Link Building, Search Engine Optimization

Google Search Query Impressions Going Down Drastically?

Posted By Bill Hartzer on August 18, 2014at 10:48 am

In Google Webmaster Tools, there is a useful report called the Search Queries report. This report shows your website’s impressions in Google organic search, the clicks to your website, and the average position (of your ranking). Typically, I review this repor from time to time, but I don’t necessarily look at it as often as I look at Google Analytics. What should you do if your impressions and clicks go down drastically? Perhaps like this:

google impressions going down [Read more…]

Filed Under: Google, Search Engine Optimization

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