Thanksgiving gives everyone a chance to slow down, reflect, and grab a slice of pumpkin pie. For SEOs, though, it’s also a moment to appreciate the tools, trends, and tiny miracles that make digital marketing just a little easier. Some of these are serious. Some are funny because they’re too true. But every SEO will relate.
Here are the things SEOs are thankful for this year (including me).
The Serious Stuff
Google Search Console That is Verified
Nothing beats opening GSC and not staring at a spinning wheel of doom.
Keyword Tools That Don’t Crash
Peak season means peak search volume. When tools stay stable, it feels like a holiday gift.
Clear Indexing Reports
When your URLs jump into the index without drama? Chef’s kiss.
Clients Who Provide Access on the First Request
Analytics, CMS, hosting—getting access the first time feels like finding an extra slice of pie.
Developers Who Actually Read the SEO Recommendations
A dev who fixes things without thirteen follow-ups deserves a round of applause.
CMS Platforms That Don’t Break After Updates
Shout-out to the platforms that upgrade without nuking schema or canonical tags.
Crawlers That Surface the Weird Stuff
Broken internal links. Infinite parameters. Or the page someone accidentally set to “noindex” in 2017. Tools that catch these save careers.
The Funny (But Accurate) Stuff
Weeks Without a Surprise Core Algorithm Update
Because nothing says holiday stress like an unannounced “core update” dropping during dinner.
Clients Who Don’t Use 47 Different Tracking Scripts
Every SEO dreams of a clean tag setup that doesn’t slow the site to a crawl.
Redirect Maps That Aren’t Haunted
When a migration goes smoothly, we give thanks. Loudly.
Finding a Competitor Still Stuffing Keywords in 2025
Bless their hearts. And their rankings.
A Robots.txt File That Isn’t a Crime Scene
Every SEO has seen things. Horrible things.
Sites That Don’t Use 20MB Hero Images
Page-speed sanity is a gift.
Exact-Match Anchor Text That Appears Naturally
It’s a Thanksgiving miracle every time.
Clients Who Understand That SEO Takes Time
Patience is rare. The ones who have it? Priceless.
Ranking Wins You Can Actually Prove
That moment you show the before-and-after traffic graph and the room goes quiet—beautiful.
The Industry Wins
Search Teams That Collaborate
When PPC, SEO, and content teams talk to each other, life gets easier.
AI Tools That Speed Up Research (Not Replace It)
AI that helps with outlines or clustering? Yes, please.
Clearer Spam Policies
At least we know what not to do now.
Google Help Docs That Finally Make Sense
It’s rare—but when it happens, it’s magical.
And Finally…
SEOs everywhere are thankful for steady rankings, growing traffic, helpful tools, and the clients and colleagues who keep the work interesting. The search landscape never sits still, but this time of year is a reminder of why we love the challenge.
Happy Thanksgiving — and may your rankings rise like a perfect dinner roll.