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Home » Search Engine Optimization » Lundon’s Bridge Needs Search Engine Optimization Help

Lundon’s Bridge Needs Search Engine Optimization Help

Posted on March 6, 2013 Written by Bill Hartzer

I was recently browsing an article on the web that’s currently on the Alexa Hot URLs about the fact that Paris Jackson is now a cheerleader for her high school’s boys basketball team. The article mentions how she has more than 1 million followers on Twitter (no, I’m not following her), so I naturally clicked that link to her Twitter account.

Uh, oh! That’s when I saw it. My jaw literally dropped when I saw this:

Paris Jackson Twitter Account

OMG! I cannot believe that the link in Paris Jackson’s Twitter account is pointing to Lundons.com/index.html. That is a cardinal sin in the SEO world. One should never EVER be able to get to the /index.html page of any web site, ever. You shouldn’t link to it. Your “home page” navigation link should never point to the index.html page. No one should ever see it. Ever. Why?

The index.html page is the main page of your website–but it’s a complete duplicate copy of the main page of your website, which is located, in this case, at http://www.lundons.com/ and nowhere else. Every other site on the web links to the www.domain.com and, as a result, if you link to the /index.html page then you’re literally shooting yourself in the foot. You’re not allowing all of the “link juice” or PageRank to pass properly to the real home page of the site, the most important page on your website.

So, literally, when I saw that a site like Lundons.com, Lundon’s Bridge, is doing a horrible job at SEO, I literally fell over in my chair. How could a site like this have such horrible (or no) SEO?

Surely the web designer should know better!

Paris Jackson Lundons Bridge Link

I’d like to make the following offer: If someone from Lundon’s Bridge gets in touch with me, I would be happy to offer them a complimentary SEO audit of their website.

Filed Under: Search Engine Optimization

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

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