• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

names

Home » Search Engine Optimization » Search Engine Optimization Tip: Link to Your Real Home Page Only

Search Engine Optimization Tip: Link to Your Real Home Page Only

Posted By Bill Hartzer on January 10, 2017at 7:11 pm

You already know that links to your web pages are very important, but you may be overlooking something. Too often, the links for the home page aren’t in place. You want the search engines to know that your home page is the core foundation of your website. That is why the process of getting your internal linking correct is vital. The first step here is to link to your real home page.

When I refer to your “real home page” on your web site, I am referring to something like this:

real home page example

The URL for your home page, the “real home page” is to your domain name–and not to any other “version” of your home page. I realize that the home page is actually a file on your web site: like index.html or index.php or maybe it is default.html or default.asp or maybe even index.asp. But those files are NOT what you should be linking to internally on your web site. You would NOT want to link internally on your web site to any URLs that look like this:

real home page

If you are linking to one of those URLs, most likely you are also linking to your real home page as well, which would be a duplicate copy–not something that you would want to do. Take some time to review your site and make sure that you are only linking to your “real home page”, the page that everyone else (other web sites) are most likely linking to, as wel.

This simple but powerful change can really influence your overall rankings in the search engines. Don’t spend your time and energy on any other strategies until you try this one. By changing the set up for links to your home page of the website, you will be able to see a great increase in your traffic. That often means an increase in your conversion rates too.

So How Do you Fix This?

Like I mentioned above, take a look at other web sites that link to your own site, and you will notice that they are linking to your home page. That is because that is the life line that they are after and it works for them. With that in mind, it makes absolutely perfect sense for your own web pages to link back to that home page as well.

This set up also makes sure that consumers get a consistent direction when they go to any pages of your website. You want consumers to easily be redirected to your home page. If you do so, then you can realize your full potential through SEO efforts. This may seem just too simple to really be effective, but try it and see for yourself the change it brings for your web site traffic.

Related Posts:
  • 47 TakeAways from Google's John Mueller's AMA on Reddit47 TakeAways from Google's John Mueller's AMA on Reddit
  • Bill Hartzer SEO ConsultantBill Hartzer SEO Consultant
  • Ecommerce Search Engine OptimizationEcommerce Search Engine Optimization
  • Should You Hire an SEO Consultant or an SEO Agency?Should You Hire an SEO Consultant or an SEO Agency?
  • 56 Takeaways from Google's Gary Illyes' AMA On Reddit56 Takeaways from Google's Gary Illyes' AMA On Reddit
  • How to Pick the Right Domain Name for your BusinessHow to Pick the Right Domain Name for your Business

Filed Under: Search Engine Optimization

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

You May Like: Bill Hartzer’s Recent Posts

  • Results of Removing My Google My Business Listing December 2, 2019
  • Google AdSense Sunsetting iOS and Android Apps November 18, 2019
  • Network Solutions Suffers Data Breach in 2019 November 1, 2019
  • State of Search Digital Marketing Conference November 4-5, 2019 October 30, 2019
  • Google My Business Congratulates Local Biz for Getting 1 Click October 20, 2019
  • Google Indexing, Ranking Bing Search Results and Redirects October 18, 2019
  • Yahoo Groups Shutting Down December 14, 2019 October 16, 2019
  • Google My Business Bug Causes 404 Errors on Websites October 13, 2019
  • Bill’s List: Speakers to See and Meet at Pubcon Las Vegas 2019 October 5, 2019
  • Google Bulletin is Shutting Down September 25, 2019
  • How to Protect Your Google Account with Google Advanced Protection September 21, 2019
  • Sales Calls Selling Amazon Alexa Voice Search Listings September 16, 2019
  • Fake Conference Attendee Contact Lists Being Sold September 13, 2019
  • Google Says Goodbye to Old Google Search Console September 9, 2019
  • US Govt. Social Media Keyword Watch List: Don’t Use These Words on Social Media Posts September 5, 2019
  • How Expired Domain Names Are Used for PBNs, Rebuilds, and Redirects August 29, 2019
  • Do You Have the Legal Right to be Listed in Google? August 23, 2019
  • What Happened When I Removed My Google My Business Listing August 4, 2019
  • Should Google Link Out and Endorse SEOs? August 2, 2019
  • Travoom: US-Based SEOs Need Not Apply July 25, 2019

DFWSEM logo

Jim & I are the original Founders of the Dallas/Ft Worth Search Engine Marketing Association.

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
WordPress Website Management
Jeff Lenney

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube


Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.


Hartzer Consulting Technical SEO Consultants

Website, Content, and Marketing by Hartzer Consulting, LLC.
Copyright © 2019 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use