• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

Home » Link Building » It is Still Possible to Spam the Google Search Results

It is Still Possible to Spam the Google Search Results

Posted on May 8, 2013 Written by Bill Hartzer

Breaking News: It is still possible to game the Google search results, even for commercial keyword phrases. In fact, you can even put up low-quality, low-content, spam web pages and get them to rank well in Google. Not only that, it is still possible, even when the Google Penguin and Google Panda have been in full force, to rank well with that low quality spam content and redirect visitors using a javascript redirect to another website.

Can you tell that I’m disturbed by this? Well, I am.

Let’s take a very specific example and take a look. It isn’t normal that someone in the SEO community comes out and gives concrete examples, so take a look while it lasts. Take a look at the page, take a look at the backlinks to the page, and take a look at the search results (currently showing up on the 2nd page of results) for a Google keyword search for “wholesale sunglasses”. A highly sought-after commercial keyword phrase.

wholesale sunglasses

You’ll need to click on the screen capture above in order to see the larger version. In this case, there are two sites ranking in the top 20 for “wholesale sunglasses” that are some of the worst spam sites I’ve seen in a while. Visitors are redirected via javascript to another web site, something that Google supposedly took care of about 10 years ago. It’s a classic spam tactic and does NOT belong in the search results.

Furthermore, let’s take a look at one of the sites, why it’s actually ranking, as we can learn a lot from this.

First, it appears that the person doing this hacked a legitimate web site and put a page of content on the site without the site owner’s permission. Or, they may have bought the site and put up the old content. I’m not sure in this case, because I have not actually called the business to see if they are still in business or not.

Secondly, the actual content (shown below) is pretty low-quality. As low-quality as it gets. It is on-topic, though:

My Kids Spending

In this case, it’s this page: http://www.mykidsspending.com/wholesalesunglasses48.html which is ranking. If you click on the search result, it’s going to redirect to another site. If you have javascript turned off in you browser, it shows the content. This is what I call “poor man’s cloaking” at its finest. If you’re to cloak, at least do the cloaking at the IP level by using “IP Delivery” or some other product/script that identified Google’s IPs and only serves up the content to Google. But I digress.

What’s driving the actual rankings to that mykiddspending.com web page? It’s the links.

mykidsspending-majestic-seo

Links from Unique Domains: 1455
Links total: 11,801

There are a lot of links from a lot of unique domain names. That’s exactly what Google is looking for now–a lot of diversity. But take a look at the anchor text. This is the most colorful link anchor text that I’ve seen in a long while. And I see a lot of web sites’ backlinks.

wholesale-sunglasses-anchor-text

So, we can definitely learn from this. Although the web sites (there are more than one ranking) are spamming and redirecting users to another site, and it appears that they’ve hacked other web sites in order to get the pages listed, the sites rank well. They rank well because of the diversity of links (lots of links from lots of unique domain names) as well as the diversity of anchor text links pointing to the site.

Filed Under: Link Building, Search Engine Optimization

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

Recent Posts

  • Fansearch Launches OnlyFans Search Engine November 28, 2023
  • Actual SEO Media’s Approach to Discovered-Currently Not Indexed in Google Search Console November 28, 2023
  • Yoast’s New AI Writing Assistant Slashes Time Needed to Craft SEO Gold for WordPress Sites November 28, 2023
  • Revolutionizing Black Friday: Logie.ai’s Game-Changing Tools Set to Transform E-Commerce Sales November 22, 2023
  • Revolutionizing Holiday Shopping: Storyblok’s Survey Unveils Shocking Consumer Trends, Exposing Website Trust and AI Skepticism November 21, 2023
  • TicketNetwork’s $825,000 Fine Exposes Dark Secrets of Ticket Prices! Unveils Deceptive Tactics and the Scandal of Search Engine Ads November 21, 2023
  • Temu Strikes Back: Scam Websites Shut Down in Battle Against Fraudsters November 20, 2023
  • Identity Digital Secures Prestigious Spot in Newsweek’s 1000 Excellence Index November 20, 2023
  • Unlock Your Social Media Fortune: Doba Direct App Sparks a Money-Making Revolution for Influencers November 20, 2023
  • Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior November 17, 2023
  • Public Interest Registry Honors Global Changemakers in 5th Annual .ORG Impact Awards November 17, 2023
  • Ally Financial’s Dive into AI Proves Game-Changer for Marketing Team November 16, 2023
  • Planoly Relaunches with Creator-Centric Overhaul: Simplifying the Social Media Game November 15, 2023
  • Intellimize Revolutionizes Marketing with AI-Powered Account-Based Experiences November 15, 2023
  • The Impact of New Web Addresses November 14, 2023
  • Siteimprove Drops Game-Changing AI Generate – Your Ultimate Shortcut to SEO Stardom November 13, 2023
  • I Posted 39 AI-Generated Articles, Clearly Attributed to AI: Here’s The Results November 9, 2023
  • Hyperscale Launches Facebook Ad Performance Tool November 8, 2023
  • Wix Adds AI Meta Tag Creator to Help with SEO November 7, 2023
  • Teen Interest in Entrepreneurship Spurred by Social Media Influencers November 6, 2023

Hartzer Domains

Bare-Metal Servers by HostDime

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (20)
  • AI (21)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (16)
  • Domain Names (222)
  • Google (241)
  • Internet Marketing (27)
  • Internet Usage (87)
  • Link Building (53)
  • Local Search (43)
  • Marketing (185)
  • Marketing Foo (30)
  • Pay Per Click (5)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (10)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (50)
  • Search Engine Marketing Firms (21)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (170)
  • Search Engines (209)
  • Social Media (207)
  • Social Media Marketing (1)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·