• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
  • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

..
Home » Domain Names » Page 8

How Webnames.ca Built Canada’s Digital Identity—And Why 25 Years Later, It Still Matters

Posted on October 21, 2025 Written by Bill Hartzer

Webnames.ca (www.webnames.ca) is Canada’s original domain registrar, proudly Canadian-owned and operated since 2000. The company helps individuals and organizations establish, protect, and grow their online presence through domain name registration, website services and digital security solutions. The company’s enterprise division, Webnames Corporate (www.webnamescorporate.com), specializes in providing domain portfolio management and brand protection services to Canadian and global brands. (CNW Group/Webnames.ca)

Webnames.ca Marks 25 Years of Building Canada’s Digital Identity

Webnames.ca is celebrating a milestone few tech companies reach—25 years of helping Canadians claim their place online. As Canada’s original .CA domain registrar, the Vancouver-based company has shaped how businesses, non-profits, and individuals establish and protect their digital footprint.

[Read more…]

Filed Under: Domain Names

Rite Aid’s Digital and Brand Assets Up for Sale

Posted on October 20, 2025 Written by Bill Hartzer

Rite Aid

Rite Aid’s Legacy Brand and RiteAid.com Domain Now Open for Bids

Hilco Global has announced that the intellectual property assets of Rite Aid®, one of America’s most recognized retail pharmacy brands, are officially available for acquisition. The sale includes the RiteAid.com domain name, the brand’s iconic trademarks, and valuable customer loyalty data — representing a rare opportunity to own a cornerstone of consumer trust and retail history.

[Read more…]

Filed Under: Domain Names

How ICANN84 Could Rewrite the Future of Internet Governance

Posted on October 16, 2025 Written by Bill Hartzer

ICANN84 Logo

ICANN’s 84th Public Meeting lands in Dublin from October 25–30, 2025. The Convention Centre Dublin will host a global mix of government officials, civil society leaders, business stakeholders, and engineers. INEX (the Internet Neutral Exchange Association) is the local host. The timing is sharp. Decisions here will influence what happens next in domain expansion and Internet governance.

Why This Week Is Different

Two timelines collide. First, the WSIS+20 review, a United Nations process that evaluates 20 years of digital cooperation, is around the corner. Second, ICANN is moving the New gTLD Program: Next Round toward launch in April 2026. A gTLD (generic top-level domain) is the ending of a domain name, such as .com or .org. New endings change branding options, security expectations, and search behavior. The mix of WSIS+20 and the next gTLD round gives Dublin more weight than a typical meeting week.

The Rulebook Everyone Is Waiting For

The ICANN Board is expected to take up the final Applicant Guidebook. This document defines who can apply, how they apply, and what technical and policy obligations attach to a new extension. Approving it now sets the track for April 2026. Applicants will calibrate budgets, marketing plans, registry back-end choices, and compliance resources based on this text. If the guidebook changes, the market changes with it.

Internet Governance on Stage

The WSIS+20 co-facilitators, appointed by the U.N., will participate. That matters. Their presence links community discussion in Dublin with negotiations that shape global policy language. ICANN’s “multistakeholder model” — a process where governments, businesses, civil society, and the technical community share work — will be tested in real time. The goal is simple: keep a single, secure, and interoperable Internet. The method is public, documented, and consensus-driven.

What Will Be Debated

New gTLD Readiness

  • Application mechanics: fees, timelines, and evaluation steps.
  • Security and stability: DNS (Domain Name System) safeguards and abuse mitigation.
  • Rights protection: trademark claims, sunrise periods, and dispute paths.
  • Internationalized names: scripts, diacritics, and user experience.

Data, Safety, and Accountability

  • DNS abuse: phishing, malware, and spam patterns with measurable controls.
  • Registration data: accuracy, privacy, and disclosure workflows that comply with law.
  • Bylaws and accountability: clarity on review mechanisms and community powers.

Who’s in the Room and What They’ll Do

Supporting Organizations drive policy drafts. Advisory Committees provide guidance. The GNSO (Generic Names Supporting Organization) focuses on gTLD policy. The ccNSO (Country Code Names Supporting Organization) addresses country code operations and incident response. The SSAC (Security and Stability Advisory Committee) weighs in on risks to the DNS. The GAC (Governmental Advisory Committee) delivers governmental advice on public policy concerns. Each group has open sessions, working meetings, and readouts. The Board meets with these groups in joint sessions that make priorities clear.

Official Voices, Plain Language

ICANN President and CEO Kurtis Lindqvist frames the week this way: protect security, preserve interoperability, and keep the Internet open for all. That requires joint work across sectors. INEX CEO Eileen Gallagher points to Dublin’s track record of practical collaboration and makes a simple point: choices made here affect how people use the Internet for years.

Registration, Format, and How to Join

In-person registration stays open until October 23, 2025. Remote participation is available. Sessions run in Dublin time with full streaming, transcripts, and archives. Expect a hybrid program: policy forums, technical briefings, and community Q&A. The opening ceremony will include community awards, and the AGM will induct new leadership seats.

Why This Matters to Operators, Brands, and Users

Operators will watch the Applicant Guidebook. The details set engineering work, SLAs, and compliance costs. Brands care about new naming options, trademark protections, and the cost of defensive registrations. Users experience the results in availability, safety signals, and clearer paths to trustworthy services. Policy choices ripple into search visibility, phishing defenses, and the economics of new namespaces.

My Take

I’ve followed this process for a long time — and it feels a bit like déjà vu. Back in 2013, I spoke at a Domain Name Association gathering at the last ICANN meeting in Dublin. My presentation shared findings from a study on how search engines and consumers were treating new domain endings. At the time, we were still figuring out whether search engines would treat a .guru or .photography like a .com. The data showed that, technically, search ranking wasn’t an issue. The real challenge was education — getting people to trust and remember new endings.

That conversation still feels relevant. The promise of variety in digital identity has always been there, but ICANN’s long pause between rounds left momentum on the table. Meanwhile, others filled that space. Web3 platforms are already selling blockchain-based TLDs, even if they don’t resolve through the traditional DNS. Whether or not one believes in those systems, their existence shows demand. People want naming freedom, and they’re willing to experiment outside traditional channels to get it.

In my view, ICANN has waited long enough. It’s time to open new gTLDs again — thoughtfully, yes, but without overcomplicating the process. Competition isn’t just coming from registries anymore. It’s coming from an entirely different Internet model. That alone should motivate action.

What to Watch as the Week Unfolds

  • Does the Board approve the Applicant Guidebook with minimal changes?
  • Do plenaries produce clear next steps on DNS abuse and registration data?
  • Do WSIS+20 co-facilitators echo Dublin talking points in the run-up to the review?
  • Do community groups align on timelines that applicants can actually meet?

Dublin is more than a calendar stop. It is a decision point that links Internet policy, market timing, and user safety. If the Applicant Guidebook moves and WSIS+20 signals converge, April 2026 will arrive fast. Prepare now, speak early, and document everything. The Internet runs on open standards and open process. Keep both strong, and the rest follows.

Filed Under: Domain Names

Common Honors Global Heroes at .ORG Impact Awards — Meet the Changemakers Redefining Purpose Online

Posted on October 8, 2025 Written by Bill Hartzer

Common celebrates with .ORG of the Year Winner Fonds pour les Femmes Congolaises (The Fund for Congolese Women)

The 2025 .ORG Impact Awards proved once again that the internet’s most trusted domain extension, .ORG, remains a beacon for purpose-driven organizations. Hosted by Grammy, Oscar, and Emmy winner Common, the Washington, D.C. ceremony honored seven outstanding organizations and individuals from nearly 3,000 applicants across 120 countries. The night’s top honor went to the Fonds pour les Femmes Congolaises (The Fund for Congolese Women), crowned .ORG of the Year for its groundbreaking work empowering women across the Democratic Republic of Congo (DRC). [Read more…]

Filed Under: Domain Names

GoDaddy Takes Aim at Rogue AI Agents with New Naming System

Posted on October 3, 2025 Written by Bill Hartzer

GoDaddy Logo

GoDaddy Introduces Trusted Naming System for AI Agents

Artificial intelligence agents are multiplying at breakneck speed. Analysts estimate that more than one billion will be deployed by businesses alone within three years. As these agents begin to talk to each other, a serious problem comes into focus: how do we know which ones are legitimate and which ones are impostors? Until now, there has been no common system for proving identity or guaranteeing safe exchanges between agents.

[Read more…]

Filed Under: Domain Names

Forget Long Wallet Addresses: .four Domains Make Meme Tokens Easy to Find

Posted on October 1, 2025 Written by Bill Hartzer

SPACE ID

PACE ID

SPACE ID and Four.meme Launch .four Domains to Clean Up Meme Token Identity Chaos

SPACE ID and Four.meme have teamed up to launch the .four domain system, the first naming standard designed exclusively for meme tokens. The release is aimed at fixing one of the biggest headaches in the sector: messy contract addresses that are nearly impossible for humans to remember or share.

[Read more…]

Filed Under: Domain Names

« Previous Page
Next Page »

Bill Hartzer on Search, Marketing, Tech, and Domains.

Hartzer Domains

DFWSEM logo

 

 

Brand Ambassador for:

Majestic logo

Oncrawl logo

Industry Friends

  • David Daniels
  • WTFSEO
  • SEO By the Sea
  • Jeff Lenney
  • Jeff Gabriel
  • Scott Hendison
  • Dixon Jones
  • Brian Hartzer
  • Navah Hopkins
  • DNAccess
  • Hartzer on IT.com
  • Jason Olson

Connect With Bill Hartzer

  • Bill Hartzer on X
  • Bill Hartzer on BlueSky
  • Bill Hartzer on Instagram
  • Hartzer Consulting on Facebook
  • Bill Hartzer on Facebook
  • Bill Hartzer on YouTube

Recent Posts

  • Dynadot’s New Domain Report Reveals Winners, Losers, and One Surprise Nobody Saw Coming
  • Domain Parking Is Finished: What the 2025 Numbers Show
  • I Analyzed Twenty Years of My Own Backlinks. Half of Them Are Gone.
  • Parents Fear TikTok. Norton’s Study Says The Damage Is Happening In Game Chat.
  • Google Just Confirmed What SEOs Feared: AI Answers Are Changing Search Faster Than Anyone Expected
  • New Data: AI Visitors Sign Up 11x More Than Google Traffic
  • Businesses Fired the Human Overseer From Their AI. New Data Shows How Fast It Happened
  • When a Web Developer Holds Your Domain Name Hostage: “You Didn’t Pay Me” Is Not a Defense
  • Forget the Design Team: One URL Now Builds a Full Set of Ads
  • What People Actually Ask Before Turning a Video into an MP3
Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

  Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.
Disclaimer - Privacy Policy - Terms of Use - AI Instructions - Entity Map

Copyright © 2026 ·