• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Domain Names » Should Car Dealerships Use a Geo .CARS Domain Name?

Should Car Dealerships Use a Geo .CARS Domain Name?

Posted on March 21, 2018 Written by Bill Hartzer

Geo .CARS Domain Name Case Study

Hartzer Consulting, in a sponsored case study that was just released, analyzed three different car dealership web sites that are on a geo-related (city or State) .CARS domain name. Of the three web sites we analyzed, two of the car dealerships built brand new web sites on a .CARS domain name. One car dealership moved their existing web site from a .COM domain name to a .CARS domain name, ArizonaUsedCars.com moved to Arizona.CARS.

  • A Wichita based car dealership built a new web site on Wichita.CARS.
  • A Phoenix based car dealership built a new web site on Phoenix.CARS.
  • A Mesa based car dealership moved their existing web site from ArizonaUsedCars.com to Arizona.CARS.

We analyzed each of the web sites, looking at their web site traffic and search engine rankings in depth. We were given access to each web site’s Google Analytics data. We also used the search engine ranking and traffic analysis tools at SEMRush.com to gather data, and make conclusions.

Go.CARS home page
The Go.CARS home page, where you can find more information about .CARS, .CAR, and .AUTO domain names.

Jump To

Toggle
  • Geo .CARS Domain Names
  • ArizonaUsedCars.com Moved to Arizona.CARS
    • Arizona.CARS Results – Moving to a .CARS Domain Name
  • Download the Geo .CARS Domain Name Case Study

Geo .CARS Domain Names

When we refer to the word “Geo” in the domain name industry, a Geo domain name would be one that includes a city name. For example, an example of Geo keywords would be “Dallas Cars”, “Chicago Cars”, “Atlanta Used Cars”, and “Miami New Cars”. Each of those are Geo keywords, and a Geo domain name would be something like DallasCars.com, Miami.Car, or NewYork.CARS.

Since the .CARS domain names have been available for registration for over two years, we felt that it’s important to gauge how these domain names are being accepted, how they are performing online, and how these domain names are being used. Are they being accepted and recognized by consumers? And, from an business perspective, is purchasing and using a .CARS domain name worth the investment?

ArizonaUsedCars.com Moved to Arizona.CARS

What happened when one car dealership moved to a new .CARS domain name? Take a look at the Google Analytics data below:

arizona.cars moved to a .CARS domain
What happened when ArizonaUsedCars.com moved their web site to Arizona.CARS? Referrals from Google Organic Search went up 74 percent. Get more details by downloading the case study.

Arizona.CARS Results – Moving to a .CARS Domain Name

As we mentioned earlier, Mesa Arizona car dealership moved their web site from ArizonaUsedCars.com to Arizona.CARS. The car dealership moved from ArizonaUsedCars.com to Arizona.CARS at the end of May 2016. Only the web site was moved to a new domain name, and no other changes to the web site were made. As a result of the move to the new .CARS domain name, the web site got more Google organic search traffic during 2016 than the previous period that we analyzed:

  • The dealership, on ArizonaUsedCars.com, received 15,094 visitors from Google organic search in a 7 month period before they moved. That’s a value of about $55,244.
  • The dealership, on Arizona.CARS, received 26,190 visitors from Google organic search in a 7 month period after they moved. That’s a value of about $95,855.
  • Just by moving from ArizonaUsedCars.com to Arizona.CARS, the dealership saw a traffic value increase of $40,611 ($69,618 of value annualized).

Search engine rankings overall, since SEMrush.com has been tracking them, continues to go up and has not been affected by any Google search algorithm updates or other influences that would have decreased the number of positions the web site is ranking for—which is impressive.

Download the Geo .CARS Domain Name Case Study

In the full case study, you’ll see more details, in depth, about when the Wichita.CARS web site launched, when the ArizonaUsedCars.com web site was moved from the .COM to the .CARS domain name, and more details about Phoenix.CARS. We show you the Google Analytics data, SEMrush.com search engine ranking data, and more.

To download our full 34 page case study, you can read more over at Hartzer.com: GEO.CARS Case Study.

Filed Under: Domain Names

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025
  • Amsive Takes on ChatGPT and Gemini with Next-Gen SEO for the AI Search Era June 23, 2025
  • Reddit Sued After Google’s AI Overviews Allegedly Gutted Traffic June 19, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (315)
  • Google (260)
  • Internet Marketing (51)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·