A few years ago, back in 2014, I set out on a personal quest to try to answer a question that I had: Will using a keyword rich New gTLD domain name for your website help online marketing efforts? I have to say that so far (as far as I know), I’m the only one out there who have used real world data in an attempt to answer this question. While there certainly have been skeptics and those who question the results, I knew going into this that there would people who will try to poke holes in everything I did.
While I have invested in some New gTLD domain names (for example, www.bill.ninja redirects to this site), I have no vested interest in showing or proving that using a New gTLD domain name for your business will, in fact, help online marketing efforts. That said, I’ve now researched, studied, written about, published, and helped publish several public case studies and white papers about the online marketing effects of using a New gTLD domain name:
Search Engine Marketing Study: .Com Vs. New gTLDs
.COM Versus New gTLD Domain Names: 8 Months Later
Search Marketing Study: How New gTLDs are Beating .COM
Navigating the .WINE and .VIN New gTLD Domain Names
A Lawyer Moved His Website To a .ATTORNEY Domain Name. Here’s What Happened.
STL.CARS Case Study
The latest research study that I wrote (it took months to complete, and the great folks at Globe Runner edited and published it) is again looking at how keyword rich “GEO” related New gTLD domain names performed on Google AdWords:
.Best Vs .Com Study: Which Domain is King?
So, after several years of reviewing, testing, researching, studying, and writing about the New gTLD domain names and how their impact search engine marketing (and SEO), I’m beginning to think that there’s something to these new domain name endings. I urge you to look at the data, the facts, as I’ve presented them (in an unbiased way) in each of these research studies, white papers, and case studies. The numbers are there, the keywords that were used, and the click-thru percentages are there.
And if you’re still skeptical, I urge you to do your own testing and report on it publicly, as I have (and will continue to do).