In a move set to redefine the landscape of AI-driven marketing, Jasper, a powerhouse in generative AI applications, has acquired Clipdrop, a leading AI image creation and editing platform, from Stability AI. This strategic partnership signals a bold leap forward in Jasper’s mission to provide enterprise marketing teams with an unparalleled suite of tools for content creation and optimization.
Clipdrop, founded in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet, has garnered widespread acclaim for its innovative image manipulation capabilities. Catering to millions of designers and brands globally, Clipdrop empowers users to seamlessly edit existing images, craft new visuals, and explore a myriad of size, detail, and style variations. For marketers and brand strategists, this technology opens doors to accelerated advertising strategies and the development of on-brand creative content.
Timothy Young, CEO of Jasper, emphasized the pivotal role of visuals in marketing, stating, “Marketing is visual. The integration of Clipdrop into Jasper represents a significant stride towards our vision of offering the most comprehensive marketing copilot in the industry. This robust copilot will equip enterprise marketing teams with the tools they need to execute personalized campaigns, automate processes, and optimize strategies with unprecedented efficiency.”
Under the umbrella of Jasper, the Clipdrop team will continue their groundbreaking work on multimodality research and innovation from their Paris headquarters, a burgeoning epicenter of AI innovation in Europe. This strategic move not only expands Jasper’s global footprint but also underscores its commitment to nurturing talent and fostering collaboration within the European AI community.
Emad Mostaque, CEO of Stability AI, expressed enthusiasm for the acquisition, remarking, “We’re thrilled to witness Clipdrop’s evolution under Jasper’s wing. This partnership reflects our shared commitment to driving innovation and delivering cutting-edge solutions to the market.”
Damien Henry, co-founder of Clipdrop, echoed this sentiment, highlighting the natural synergies between Jasper and Clipdrop. “There’s immense potential for Clipdrop’s technology within Jasper’s marketing copilot,” Henry stated. “We’re excited to embark on this journey and explore new frontiers in AI-assisted content creation and optimization.”
The acquisition, finalized on February 20, 2024, marks the beginning of an exciting chapter for Jasper and Clipdrop. While business customers can immediately access Clipdrop through the Jasper API, plans are underway to seamlessly integrate its functionality into the marketing copilot over time. Individuals still have the option to purchase Clipdrop as a standalone product via Clipdrop.co.
Founded in 2021, Jasper is an AI copilot designed to elevate marketing outcomes and accelerate content production. With a focus on brand strategy and performance optimization, Jasper has quickly emerged as a leader in the AI-driven marketing space. Recognized as one of America’s fastest-growing private companies, Jasper boasts an impressive roster of clients including Morningstar, Anthropologie, SentinelONE, and ZoomInfo. Explore more about Jasper’s innovative solutions at jasper.ai.
