Steve Haar, the Senior Director of Media of Leapfrog Online, has been appointed the co-chairman of SEMPO’s (Search Engine Marketing Professional Organization) Global Search Committee. Leapfrog Online is a leading independent digital direct marketing firm.

SEMPO, the Search Engine Marketing Professional Organization, is a non-profit professional association that works worldwide to increase awareness and promote the value of Search Engine Marketing. The SEMPO membership, is made up of Search Engine Marketing professionals and some of the most advanced organizations in the search engine marketing industry.

SEMPO’s Global Search Committee’s purpose is “to help facilitate the growth of the search engine marketing industry internationally”.

Steve Haar joined Leapfrog Online in 2006 as the “Director of Media Planning and Buying” to lead the Leapfrog Online’s search efforts. Search is an integrated distribution source for Leapfrog Online’s proprietary digital direct marketing model and the company uses it to generate results for its Fortune 500 Clients.

Founded in 1995, Leapfrog Online is the leading independent digital direct marketing firm in the country, developing programs for Fortune 500 marketers that find, convert and monetize the right customers. Offering a unique mix of online marketing strategy and services, a proprietary closed-loop technology platform and a performance-based compensation model, Leapfrog Online’s customized programs deliver full operating control and completely align with Clients’ strategic, operational and financial goals. This dedicated approach has driven profitable results for leading Clients in the Financial Services, Communication and Automotive industries.

Steve Haar maintains a blog at blog.thinkaboutsearch.com called the searchBlog.