Generating Traffic with the Publicity Wheel

Guest Post by Mark Schumann

There are many ways to increase traffic and exposure for your website, but these techniques can often take a long time and provide frustratingly minimal results. Instead, try to imagine what could happen if your site was being advertised on hundreds of similar sites continuously for several days. This is the goal of the Publicity Wheel, a new concept for generating a boost in traffic and exposure for website owners. Rather than the banner/link exchanges used to generate a steady trickle of visitors, the Publicity Wheel aims to give one website (per category) full exposure and resultant benefits in traffic for an extended period of time.

Publicity Wheel Homepage

It works by providing a piece of code to site owners that will generate the banner/link to the currently-featured site within a particular category. Every time a visitor clicks on one of these links, the Publicity Wheel member is given an associated number of “publicity points”. These points then contribute to the selection of the forthcoming featured site generated during the next “spin”. Consider a “wheel of fortune” scenario, where each publicity point owned provides one “slice” of the wheel. It’s also like a lottery, but instead of buying a new ticket after each draw, points continue to accumulate even after a winner is selected, so members have a much better chance to win over time. Winner points are reset to zero to avoid having the same sites featured each round. This allows sites with low-traffic to benefit by still having a chance of winning each round, even with a small number of points.

Background
The Publicity Wheel was launched in early April 2008 by myself, Mark Schumann (follow me on Twitter). I work as an e-Learning Developer in a K-12 school in Melbourne, Australia, and own 2 other websites. The first is Edutagger, a K-12 social bookmarking site (much like Digg), which was developed primarily to provide K-12 teachers with a repository of quality resources. The second is a concept known as the Fame Experiment, which is where the original idea for the Publicity Wheel was born.

The Fame Experiment, as the name implies, is an experiment on the internet fame and society’s response to it. I had wondered about this phenomenon, where (often by accident) certain people had become famous overnight for any number of reasons. I questioned whether this fame was restricted to the internet, and whether these people were being recognised and approached in “real life”. As a result, the Fame Experiment was developed in an attempt to artificially generate fame by promoting a single person’s image to as may places online as possible. Fame points are generated in the same was as publicity points, but there is only one winner. Incidentally, this winner is yet to be selected as the experiment is still running.

Over time, I noticed a number of people signing up to the Fame Experiment with the hope of achieving “fame” for their websites, which of course sparked the idea for the Publicity Wheel. The concept is similar, but the implementation and goals are very different. Instead of one winner, the Publicity Wheel generates one winner for each category, and repeats to process every few days.

The Publicity Wheel certainly isn’t for everyone, but it provides a great alternative approach to internet marketing and traffic-building that is simple to setup and use.

Comments

  1. Social Marketing Journal says

    What an interesting concept – looking forward to checking it out. Great job!

  2. Dennis Edell says

    Very nifty idea indeed! I left a quick question on your contact form before sign-up :)

  3. Mark Schumann says

    Thanks all for the comments and thanks especially to Bill for letting me guest post.

    If anyone has any other comments or feedback, i’d love to hear them.

  4. Jo - Learn Thai Podcast says

    This is a funny and interesting way to generate traffic. Will absolutely become popular with the gamblers among the webmasters :D

  5. Pedometer for Weight Loss says

    It does sound sort of interesting but Is this a little like a blog carnival. ?

  6. Patrick says

    Interesting read, sort of like mixing the social networking phenomenon with web marketing AND gambling.

  7. Roger says

    Creative and great method to have better exposure. Wll definately give it a try. Bookmarked.

  8. Doctor Who Collectables says

    I quite like this concept, actually. It’ll be interesting to follow this one and see how it performs.

  9. Los Angeles Seo says

    I think this service is innovative, and more original than the many “traffic wielding” mechanisms out there – that simply require you to visit sites so others can pass through your site and pretend they visited yours. Seems promising. Worth a try.

  10. Manhattan Web Designer says

    Unless I am not mistaken, isn’t the constant change in links in a page going to raise red flags in Google algo ?

  11. says

    i tried publicity wheel and entrecard both but i personally think entrecard is a lot more better, the more better think about entrecard is that you can you can start a contest like make a column in your side bar ‘Top droppers” the more people drop you they rank more in your sidebar so to stay in your sidebar they’ll drop more on you and you’ll get more points and show on others website sound kool. so my vote goes for entrecard it can give you even more exposure though this is a nice article to understand how publicity wheel works.