Bing Search Engine Losing Users Fast

bing search engine
Bing, one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine.

According to stats recently released from a study performed by Chitika, an online ad network, traffic from August through the first half of October appears to show that the number of users coming through Microsoft’s search engine has declined much more quickly than they were expecting for this time of year. Over 8% of search engine users and 6.7% of search traffic came from Bing in August 2009. Since August, Microsoft’s share of impressions has dropped to 5.44%, and the user share has decreased to 6.28%.

Here are some stats released in Chitika’s report:

    Search Share: Impressions
                            August           September            October
    Google                  81.80%             84.19%              84.99%
    Yahoo!                   9.08%              7.73%               7.26%
    Bing                     6.76%              5.76%               5.44%
    (Based on a sample of 579,555,134 impressions across the Chitika network)


    Search Share: Unique Users
                            August           September            October
    Google                  79.86%             82.87%              83.82%
    Yahoo!                   9.36%              8.03%               7.42%
    Bing                     8.24%              6.56%               6.25%
    (Based on a sample of 273,537,852 users across the Chitika network)

There are several reasons why this may be happening, but the overall reason would be that Microsoft simply isn’t doing much to help early adopters develop a strong desire to tell later adopters Bing. There is a lot of marketing going on to get people to check out Bing, but in order for the interest to grow, you have to constantly point out new features to help keep a new product from becoming an “old hat”.

With Google, they have created several videos on YouTube about the different features that currently exist with their different products, and also videos that speak of things to come. This helps to keep a sense of excitement and curiosity around their brand. Just when you are getting tired of the “same old thing” from Google, the water cooler gossip starts up agai about a new technology that Google is unveiling that a friend, of a friend, of a friend happened to mention to you. People flock to the internet checking out websites, and blogs to find out what part of the rumors are true, and what is purely fiction. Finally, Google admits to the world their “secret” technology, and everyone is rushing to be one of the lucky chosen few to adorn the lofty and envious title – Google beta tester. From there, the popularity of the new technology explodes on Twitter, and Facebook, and the whole process starts all over again.

Microsoft could learn a thing or two about “perpetual marketing” from Google.

Comments

  1. ATV Shineray says

    Don’t know why but most of my friends that give it a try didn’t use it anymore.
    I’m still curious why microsoft rename MSN to live and than bing.

  2. Raisins says

    I love google because of the features it provides to its users. That’s a perfect search engine any internet surfer want. I like the stats provided by you between the search engines.

  3. Sarah Lam says

    Not surprising at all. I don’t see any advantages of using Bing. I have been a Google fan all these times. For me, Bing is totally a waste of time.

  4. Sam says

    I have heard “Bing” was a bad move instead of the tradtionally known MSN.

    It was never a search engine really, it has always been a very dominant shopping portal and quite frankly, I think it should remain that way.

  5. weddingphotoshot says

    Surely to take market share from the leader with such a lead in any market you need to both out market the leader and be significantly better.

    The first is definately true, oracle beat ingres, vhs beat betamax the later in eqch case seemed to be the better technology but were built by great engineers who failed to invest the market activity

  6. credit repair forums says

    Google is a God right now. billion of users search in google as it index sites with its proper keywords. I admit i love google to use as it searches all sites with in that keword to use. I heard bing few months ago. but I dont know its a search engine.

  7. MeeDee says

    It’s a big task for Bing to take anything away from Google. It will require super marketing, a lot of time and a lot of money.

  8. Wingding says

    Googles technology and head start over Bing are just too much to overtake. Bing has a long way to go to break the strangle hold that Google has on search.

  9. Robert Phillips says

    I think Bing is made just to look attractive and doesn’t have good features like Google does. So, naturally number of users using will decline because they don’t have any advantage in using it. I feel that is not user friendly as Google is. I think Microsoft must learn some good thing from Google.

  10. Case Ernsting says

    This is very interesting on a number of fronts.
    1) I am surprised Google continues to find unique visitors. Hasn’t everyone heard of them by now?
    2) Bing really hasn’t launched any complementary services like Google has. Why did they not plan a systematic and continued launch of products that could bolster their growth?
    3) Yahoo only has that much growth? Is Chatika a credible source?

  11. Johnny says

    Not astonishing in any way. I don’t notice any benefits of by means of Bing. I have been a Google follower all these times. on behalf of me, Bing is completely a throw away of time.

  12. April says

    It doesn’t surprise me that Twitters followers are less loyal. I have a twitter, digg and facebook account. I log onto facebook daily because I connect with my good friends there. I get onto Digg about twice a week to read a few interesting stories. However, twitter I rarely get on because I have to sort through a ton of friend requests that are crap and a ton more spam, so I rarely go there.

  13. Browserspiele says

    Google wins because of simplicity and most relevant results. Also because of all their products, maps, adsense, adwords, google sketchup, webmaster tools and so on and so forth.

    And why did microsoft change the name of their search engine so often?

  14. dryeye says

    This is sad..I want Bing to succeed.. bu then if they wont do well with their search engine, then they don’t have any other choice..

  15. seo blog says

    google wins because they are good at social management they tackle the problems easily instead of like bing.com

  16. hotel marketing says

    What’s bad for the industry is when you have clients that rely on optimization only to have Bing mess around with their algorithm’s and sandbox legitimate websites.

  17. sheryl mendoza says

    well its hard to compete with a commonly used and well known search engine such as Google. but at least they are still trying to change that.

  18. espanolachat01 says

    google scores topmost because they know what needs to be done…and still maintaining it…cheers..

  19. Namrata says

    Thanks for sharing but my votes to go to Google as i can find it the best search engine evolving new new technologies for ease of mankind.

  20. Harbo says

    In my view, currently there are no any othe Search engine to beat google and yahoo. But i wonder why people use bing or other search engines while having google and yahoo !

  21. rentalicon says

    yes bing was just new and still early to compare to google why dont we try both afterall we all got benefit out of it