In an exciting turn of events for Wpromote, Search Engine Land has awarded the digital marketing agency not just one, but two titles of “Agency of the Year.” The coveted accolades were bestowed upon Wpromote in the categories of SEO and PPC at the prestigious annual Search Engine Land Awards. This remarkable achievement underscores Wpromote’s unwavering commitment to delivering exceptional results for its clients and its industry-leading expertise in the ever-evolving realm of search marketing.
This week also brought another feather in Wpromote’s cap when it was named one of Adweek’s Fastest Growing Agencies in 2023. This recognition affirms that Wpromote’s outcome-focused marketing approach is not just a buzzword but a proven formula for success that resonates with advertisers.
These wins are a testament to Wpromote’s leadership in navigating the dynamic media landscape, where change is the only constant. The agency’s dedicated teams for paid search and earned media have been at the forefront of the Artificial Intelligence (AI) revolution in Search Engine Results Pages (SERPs). Their pioneering initiatives include early testing and adoption of Google Performance Max (PMax) campaigns and groundbreaking experiments with AI-powered conversational search across platforms like Google’s Search Generative Experience and Microsoft’s Bing.
One of the standout case studies that clinched Wpromote the Agency of the Year title in PPC focused on the agency’s transformative work with REEF, a footwear industry heavyweight. By harnessing AI-powered PMax campaigns, Wpromote managed to boost REEF’s revenue by a staggering 131%.
Jayme Hoy, Vice President of Paid Search at Wpromote, emphasized the agency’s commitment to innovation, stating, “We are winning for our clients by leaning into the massive changes happening in paid search, from AI-powered campaigns to going up the funnel with YouTube.”
In the SEO category, Wpromote’s winning entry revolved around their collaboration with Peacock, NBCU’s streaming service. The case study highlighted how Wpromote helped Peacock build a dynamic, agile search strategy that played a pivotal role in the success of the reality show “The Traitors.”
Rachel Bucey, Vice President of Earned Media at Wpromote, stressed the importance of a holistic approach to organic and paid search. This approach is made possible through their proprietary tech platform, Polaris, which leverages cross-channel data. She remarked, “I am immensely proud of how Wpromote has fostered a culture that values cross-channel achievement and invested in proprietary technology that streamlines silo-free delivery.”
Wpromote’s holistic search strategy isn’t just a one-time success story. It’s a tried-and-true formula that has earned them a Digiday Award for being the “Best in Search” in their partnership with Intuit QuickBooks. Most recently, Sammy Rubin, Vice President of Integrated Media, was recognized as an Adweek Media All-Star for her exceptional work bridging media silos for Wpromote’s clients.
Wpromote’s mission is to help their clients “Think Like A Challenger.” Whether it’s working with industry giants or digital disruptors on the rise, they believe that the right media strategy can connect every business with its customers. Their blend of top-notch expertise and proprietary technology has consistently driven profitable growth for leading brands such as Whirlpool, Intuit QuickBooks, Samsung, Spanx, and TransUnion.
For more information about Wpromote and their innovative approach to digital marketing, please visit http://www.wpromote.com.
This article was written by AI and edited by Bill Hartzer.