In a momentous achievement for the Amsive team, Erin Rooney Doland, a standout performer at the renowned performance marketing agency, has been crowned Search Marketer of the Year. This recognition comes as part of Search Engine Land’s esteemed awards program, celebrating excellence in the field of search marketing.
Amid stiff competition from nearly 200 submissions from agencies, in-house teams, and individuals globally, Amsive also clinched the prestigious accolade for Best Local Search Marketing Initiative – SEO. Their groundbreaking work with American Savings Bank in Hawaii was pivotal in securing this honor.
Mike Coppola, President of Amsive, expressed his gratitude for the recognition, stating, “We are incredibly honored to receive both of these industry awards from Search Engine Land. This type of recognition further confirms our commitment to building teams of highly specialized industry experts who help our clients find and focus on their highest-value prospects and customers, delivering unrivaled ROI.”
Lauren Welles, Amsive’s Director of SEO, praised Erin’s exceptional contributions, saying, “Erin embodies the type of talent and community leader that we aspire to cultivate at Amsive. Erin not only skillfully designs and expertly manages the strategies that help drive success for clients, but she also devotes her own time to mentoring her peers in an ongoing pursuit of results for themselves and the brands they serve.”
Amsive’s work with American Savings Bank in Hawaii drew further accolades. Their seamless blending of local culture and product offerings resulted in a distinctive user experience that resonated with the audience.
Michael Candullo, Amsive’s EVP of Digital Operations, credited the success to a strong partnership, saying, “The impressive awareness and performance results of this program are rooted in a strong and trusting relationship. We are so appreciative of American Savings Bank’s willingness to embrace and activate the type of creativity and change that can yield extraordinary results. It is a testament to the enduring power of collaboration and innovation.”
These accomplishments coincide with Amsive’s recent rebranding efforts and the release of their industry report, “The Future of Audience Solutions For Privacy-First Marketing in the Post-Cookie Era.” This report sheds light on effective audience targeting strategies in the ever-evolving landscape of digital marketing.
Danny Goodwin, Search Engine Land’s Managing Editor, commended the industry’s ability to adapt to complex challenges, stating, “Year after year, our work in search marketing seems to get more complex and challenging, but 2023 took it to an even more extreme level. Luckily, our industry is filled with smart, passionate people who are always ready to push the boundaries and take us where we’re going next – all while delivering ROI and value for clients and organizations.”
Amsive, a data-driven performance marketing agency, specializes in enhancing marketing ROI through innovative customer acquisition and engagement solutions. They employ a full-service approach, utilizing digital and direct-native expertise to shape powerful strategies and creative executions.
At the heart of Amsive’s success lies Audience Science™, a unique approach to audience building and analysis, channel activation, testing, and measurement, aimed at navigating today’s marketing complexity to develop optimal audiences and surpass performance objectives.
To learn more about Amsive and their cutting-edge solutions, visit Amsive.com.
Search Engine Land is a preeminent publication in the search marketing industry, offering daily coverage of search engine technology and platform news, along with insights into organic SEO and paid search advertising for marketing professionals in various sectors.
Third Door Media, the publisher of Search Engine Land, has been serving digital marketing professionals since 2006. Their mission is to empower professionals by providing trusted content and community services essential for success in the digital marketing landscape. In addition to publications like Search Engine Land and MarTech.org, they organize global events like the Search Marketing Expo (SMX) conference series and The MarTech Conference, focusing on marketing technology management. They also provide valuable digital marketing resources, including White Papers, E-Books, original research, and webcasts via their Digital Marketing Depot brand.
This article was written by AI and edited by Bill Hartzer.
