In a digital world where local visibility can make or break a business, the SOCi Local Visibility Index (LVI) 2024 has revealed the top 100 brands that are truly capitalizing on the $54.1 billion opportunity in localized digital marketing. Despite the assumption that national recognition translates into local visibility, this year’s rankings tell a different story—one that could have significant implications for multi-location enterprises. [Read more…]
Workiz, a leading provider of field service management and communication software, has unveiled a powerful new integration with Google, designed to help service professionals attract more customers and increase job bookings. The new feature, “Reserve With Google,” enables seamless connectivity between Workiz’s online booking system and Google search results, allowing businesses to tap into a vast pool of potential customers and streamline essential functions like scheduling and payments. [Read more…]
SOCi, Inc., the leading CoMarketing Cloud for multi-location enterprises, has unveiled SOCi Chat, an advanced AI-powered chatbot designed to revolutionize customer interactions for businesses with multiple locations. This cutting-edge technology promises to enhance customer engagement and streamline operations by providing immediate, localized responses across various platforms. [Read more…]
LOCALACT, the leading local marketing platform, has unveiled its new mobile app, LOCALACT Mobile. This groundbreaking app promises to revolutionize the way local businesses approach marketing, providing them with state-of-the-art technology and invaluable data insights right at their fingertips. [Read more…]
The way we search for local services and activities is poised for a significant transformation with the introduction of Beacon, a new startup that leverages generative AI to streamline and personalize the local search experience. Traditional local search methods, which typically result in a deluge of options and reviews, are being reimagined by Beacon to offer a more intuitive and human-like interaction, reminiscent of getting a suggestion from a trusted friend. [Read more…]
In an era where a compelling website stands as the cornerstone of any successful small business or entrepreneurial venture, the quest for the perfect “web designer near me” has become increasingly crucial. Charlotte Howard’s latest publication, “Web Designer Near Me: How to Qualify, Interview, and Hire the Perfect Professional for Your First (or Next) Website,” emerges as a vital resource in this search. Designed specifically for sole proprietors, non-profits, and small to medium-sized businesses (SMBs) looking to carve their niche online or elevate their current digital footprint, Howard’s guide is a game-changer. [Read more…]