• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

traffic analysis tools

Home » Local Search » Six Local Media Trends to Watch in 2008

Six Local Media Trends to Watch in 2008

Posted By Bill Hartzer on January 10, 2008at 12:36 pm

yellow pages

2008 is already off to a great start in the online media world, and local media appears to be getting more ad dollars. Lately, we are seeing a shift in some of the ad dollars going to new media platforms, especially with the increased importance of user-generated content and the verticalization of local media.

The Kelsey Group Homepage

According to the Kelsey Group, there are six new local media trends that you should watch in 2008:

Major metro markets are leading the revolution of local media sites.
More large-market publishers will proactively begin “opt-out” plans so consumers can opt out of receiving a printed directory. Publishers have typically resisted having opt-out programs in the past.

Expanding the online-only offerings.
Many publishers using their internet sites to expand into markets, which is leading to new printed directories. More publishers are expanding their internet presence in more markets where they have traditionally not had a presence. In many cases they’re expanding into markets where they don’t plan on publishing a printed directory.

Increased multi-channel selling in interactive local media.
Publishers are increasingly using call-tracking phone numbers with variable pricing on their print yellow pages’ advertising products. Merchants and call tracking numbers are being pushed across all the media channels to increase call volume.

Rising number of vertical sellers in interactive local media.
We’re seeing a rise in the number of vertical sellers, especially in the vertical sales effort in the traditionally high ad spend categories. The Kelsey Group reports that this will include search engine optimization and search engine marketing solutions being offered from newspaper groups. Internet and vertical resellers are targeting auto and real estate via SEO and SEM. And numerous start-ups will be announcing plans to enter these categories. On the content side, the Kelsey Group expects to see MLS listings creeping into non-Realtor.com sites and higher AutoTrader consumer engagement.

A higher cannibalization of traditional media sales.
The Kelsey Group says that the “promising growth of search engine click packages suggests one-to-one conversion will be sooner rather than later. Look for sales results, especially from Yellow Pages.” Personally, I’m not sure we are going to ever see one-to-one conversions anytime soon, especially because so many consumers “shop around” and compare before they actually buy. That’s just a feature of the internet, which is something that allows consumers to do so much comparing when it comes to actual buying. And, furthermore, tracking these conversions are difficult–one consumer may go to a site and shop around, only to come back to another site they’ve been to before to actually buy. This may not actually show up as one-to-one conversions because of the tracking issues involved. But we’re getting closer.

Cautious Additions of Video, Mobile, and Outdoor Advertising.
The Kelsey Group says that we should start counting ads and look for “pentration above 5 percent” in some categories. Advertisers are cautiously adding video, mobile, and outdoor advertising.

Among the trends that the Kelsey Group analysts are anticipating for verticals, classifieds and e-commerce in 2008 are an “acceleration in the print “fade rate” of Yellow Pages and newspaper circulation; the untethering of print and online usage; an uphill struggle to build independent local sales channels; more localization of national; and more use of robust ad reporting.”

Filed Under: Local Search

traffic analysis tools

Listen to "Digital Marketing with Bill Hartzer" on Spreaker.

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • Andrew Muller on Testing Google Ads Using Facebook Ads January 15, 2021
  • Mike Rhodes from Web Savvy On Google Ads January 8, 2021
  • How to Opt Out of Google Analytics December 16, 2020
  • Majestic Just Changed SEO and Linking Forever December 15, 2020
  • Yext Consumer Search Trend Predictions for 2020 December 8, 2020
  • SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization December 7, 2020
  • Google Poly is Shutting Down December 2, 2020
  • Domain Name Brokers Put FFF.com and HHH.com Domains Up for Sale December 1, 2020
  • Google Webmaster Tools Moves Twitter Account November 11, 2020
  • Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain October 29, 2020
  • The Bing Search Engine is Now Microsoft Bing October 6, 2020
  • Beck Power on Building Authority on Social Media and Repurposing Content October 2, 2020
  • Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences September 17, 2020
  • Fake Birth Date Used on Google and Apple Accounts Is on Credit Report August 17, 2020
  • What is Bill Hartzer Disease? July 20, 2020
  • Web Host Agents Sending Fake Invoices for Website Hosting July 17, 2020
  • Duane Forrester On Search Intent and Internal Site Search July 9, 2020
  • Google Loses Blogspot.In Domain Name July 8, 2020
  • Peter Leshaw on In-House Digital Marketing and Dashboards for Reporting July 2, 2020
  • Mark Traphagen on Schema, Schema Tools, and On Page SEO Tools June 29, 2020

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (197)
  • Google (228)
  • Internet Marketing (24)
  • Internet Usage (84)
  • Link Building (52)
  • Local Search (38)
  • Marketing (176)
  • Marketing Foo (30)
  • Pay Per Click (1)
  • Podcast (8)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (47)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (156)
  • Search Engines (202)
  • Social Media (187)
  • Tech (7)
  • Web Analytics (16)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use
Go to mobile version