The AI category on BillHartzer.com explores how artificial intelligence is reshaping search, marketing, technology, and everyday business operations. This section features news articles, product announcements, research insights, and practical analysis of how AI tools and platforms are evolving. From breakthroughs in machine learning to major updates from leading tech companies, each post examines the real impact of AI on digital strategy and user behavior. Readers can expect clear, informed commentary rooted in Bill Hartzer’s deep experience with search, analytics, and emerging technologies—making this category a go-to resource for understanding AI’s accelerating role across industries.
AI may be everywhere, but if Invoca’s latest research is right, it hasn’t earned the right to fly solo—especially when money’s on the line. Invoca’s B2C Buyer Experience Report 2025 was released this week, and it delivers one clear message: consumers are using AI to research and interact with brands, but they’re not ready to give up on real people. Not even close.
A new survey of 1,151 U.S. adults sheds light on how artificial intelligence—especially large language models like ChatGPT—are reshaping how people search, shop, and learn online. The findings expose a clear pattern: Americans are growing more comfortable with AI, using it frequently, and in some cases, preferring it over Google. And that’s a signal businesses can’t afford to ignore. [Read more…]
If you’re still guessing whether your campaigns are moving the needle, Hahn wants to change that.
The Austin-based agency just unveiled three new marketing service lines—each infused with automation and AI, yet grounded in brand integrity. This isn’t about jumping on the tech bandwagon. It’s about putting client goals front and center, with tools built to show impact, not just impressions. [Read more…]
The e-commerce space is brutal. Most brands lose money. Many founders burn out. Too many great products never make it past the launch page. Pietra, a platform used by over 300,000 brands, thinks it has a fix. And it doesn’t involve hiring more people. [Read more…]
Small business owners across the U.S. aren’t scared of AI—they’re buying it coffee and asking it to sort invoices.
That’s the main takeaway from a new report from Bluevine, the country’s largest small business banking platform. Based on polling and spend data from thousands of users, Bluevine’s findings suggest something few in tech headlines seem willing to admit: most small business owners are not laying off employees because of AI. In fact, 60% say they have zero plans to cut staff within the next two years due to artificial intelligence. [Read more…]
As AI-powered search continues to rewrite how buyers find information, GEO Verified™ has been introduced to help companies avoid becoming invisible. This new service, created by BV Strategies and Manhattan Strategies, provides a practical framework for staying relevant as large language models (LLMs) like ChatGPT, Gemini, Claude, and Perplexity increasingly control search results. [Read more…]
The business landscape is undergoing a seismic shift as artificial intelligence transforms how organizations approach task planning and resource management. Recent research reveals that the global AI market is experiencing unprecedented growth, with projections showing an expansion from $638.23 billion in 2025 to an astounding $3.68 trillion by 2034 – representing a compound annual growth rate of 19.2%. This explosive growth isn’t just numbers on a spreadsheet; it’s a testament to AI’s revolutionary impact on business operations and personal productivity management. [Read more…]
Simon Data, a customer data platform built for marketing teams, has launched a new set of AI-powered tools called Composable AI Agents. These agents give marketers direct access to analyze, act on, and launch data-driven campaigns without waiting for support from engineering or analytics. Built natively on Snowflake Cortex AI and powered by Claude from Anthropic, the system aims to cut out bottlenecks and put campaign logic in marketers’ hands. [Read more…]
For nearly 20 years, Amsive has helped brands rise in the ranks of traditional search. But the game has changed. With search now driven by AI platforms like ChatGPT, Perplexity, Gemini, and Copilot, the agency just rolled out a timely evolution: Answer Engine Optimization (AEO). [Read more…]
In a move aimed at flipping the script on AI-driven search engines, Taboola has introduced DeeperDive, a new answer engine powered by generative AI but built to live directly on publisher websites. The idea is simple: give readers fast, conversational answers powered by each publisher’s own reporting—without losing control of traffic or revenue. [Read more…]