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Home » Internet Usage » comScore Releases May 2008 Search Engine Rankings

comScore Releases May 2008 Search Engine Rankings

Posted on June 20, 2008 Written by Bill Hartzer

comScore

comScore has released its monthly comScore qSearch analysis of the United States search engine rankings for May, 2008. Last month, searchers in the United States conducted 10.8 billion core searches. Google increased their market share slightly according to the stats.

In May, Google’s core searches reached 61.8 percent, which was up from 61.6 percent over the previous month. Yahoo! Sites ranked second with a 20.6 percent share (up from 20.4 percent the prior month), followed by Microsoft Sites (8.5 percent), AOL LLC (4.5 percent), and Ask Network (4.5 percent).

comScore Core Search Report*
  May 2008 vs. April 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                           Share of Searches (%)
                                                                     Point
                                                                     Change
                                                                     May-08
                                                                       vs.
  Core Search Entity                 Apr-08          May-08          Apr-08
  Total Core Search                  100.0%          100.0%           N/A
  Google Sites                        61.6%           61.8%           0.2
  Yahoo! Sites                        20.4%           20.6%           0.2
  Microsoft Sites                      9.1%            8.5%          -0.6
  AOL LLC                              4.6%            4.5%          -0.1
  Ask Network                          4.3%            4.5%           0.2

  * Based on the five major search engines including partner searches and
    cross-channel searches. Searches for mapping, local directory, and
    user-generated video sites that are not on the core domain of the five
    search engines are not included in the core search numbers.

Searchers in the United States conducted 10.8 billion searches at the major search engines, representing a 2-percent increase versus April. Google handled nearly 6.7 billion searches, followed by Yahoo! with 2.2 billion, and Microsoft with 920 million.

  comScore Core Search Report*
  May 2008 vs. April 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                            Search Queries (MM)
                                                                     Percent
                                                                      Change
                                                                      May-08
                                                                        vs.
  Core Search Entity                 Apr-08          May-08           Apr-08
  Total Core Search                  10,582          10,777             2%
  Google Sites                        6,514           6,664             2%
  Yahoo! Sites                        2,159           2,221             3%
  Microsoft Sites                       961             920            -4%
  AOL LLC                               491             486            -1%
  Ask Network                           458             486             6%

  * Based on the five major search engines including partner searches and
    cross-channel searches. Searches for mapping, local directory, and
    user-generated video sites that are not on the core domain of the five
    search engines are not included in the core search numbers.

In comScore’s May 2008 analysis of the Top 50 web properties where they watch search activity, Google led with 8.8 billion searches. Yahoo! ranked second with 2.4 billion searches, followed by Microsoft with 963 million searches, and AOL with 831 million searches.

  comScore Expanded Search Query Report
  May 2008 vs. April 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                             Search Queries (MM)
                                                                     Percent
                                                                      Change
                                                                      May-08
                                                                        vs.
  Expanded Search Entity                Apr-08        May-08          Apr-08
  Total Expanded Search                 14,988        15,463            3%
  Google Sites                           8,467         8,838            4%
       Google                            6,639         6,814            3%
       YouTube/All Other                 1,828         2,024           11%
  Yahoo! Sites                           2,323         2,387            3%
       Yahoo!                            2,290         2,352            3%
       All Other                            33            35            6%
  Microsoft Sites                        1,000           963           -4%
       MSN-Windows Live                    964           932           -3%
       Microsoft/All Other                  36            31          -14%
  AOL LLC                                  839           831           -1%
       AOL Search Network                  459           456           -1%
       MapQuest/All Other                  380           375           -1%
  Ask Network                              461           489            6%
       Ask.com                             298           321            8%
       MyWebSearch.com/ All Other          163           168            3%
  eBay                                     450           449            0%
  Fox Interactive Media                    360           402           12%
       MySpace                             354           395           12%
       All Other                             6             7           17%
  Craigslist.org                           273           314           15%
  Amazon Sites                             137           141            3%
  Facebook.com                             112           121            8%

Filed Under: Internet Usage



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