comScore, Inc. (NASDAQ:SCOR) has released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2008, Americans conducted 11.5 billion core searches, representing a 7-percent gain versus May.
In June 2008, Google retained its lead in the U.S. search market capturing 61.5 percent of the searches conducted, down slightly from 61.8 percent in May. Google was followed by Yahoo! Sites (20.9 percent, up from 20.6 percent in May), Microsoft Sites (9.2 percent, up from 8.5 percent in May), Ask Network (4.3 percent), and AOL LLC (4.1 percent).
Here’s the actual report:
comScore Core Search Report*
June 2008 vs. May 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Jun-08 vs.
Core Search Entity May-08 Jun-08 May-08
Total Core Search 100.0% 100.0% 0.0
Google Sites 61.8% 61.5% -0.3
Yahoo! Sites 20.6% 20.9% 0.3
Microsoft Sites 8.5% 9.2% 0.7
Ask Network 4.5% 4.3% -0.2
AOL LLC 4.5% 4.1% -0.4
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
According to comScore, Americans conducted 11.5 billion searches at the core search engines, representing a 7-percent increase versus May. Google Sites handled more than 7 billion core searches (up 6 percent from May), followed by Yahoo! Sites with 2.4 billion (up 9 percent), and Microsoft Sites with more than 1 billion (up 15 percent).
comScore Core Search Report*
June 2008 vs. May 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Jun-08 vs.
Core Search Entity May-08 Jun-08 May-08
Total Core Search 10,777 11,541 7%
Google Sites 6,664 7,096 6%
Yahoo! Sites 2,221 2,416 9%
Microsoft Sites 920 1,056 15%
Ask Network 486 501 3%
AOL LLC 486 471 -3%
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
Here’s more from comScore: “In the comScore June 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.6 billion searches, a 9-percent increase versus May. Yahoo! Sites ranked second with 2.6 billion searches (up 8 percent from May), followed by Microsoft Sites with 1.1 billion (up 14 percent) and AOL LLC with 792 million.”
comScore Expanded Search Query Report
June2008 vs. May 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Jun-08 vs.
Expanded Search Entity May-08 Jun-08 May-08
Total Expanded Search 15,463 16,668 8%
Google Sites 8,838 9,601 9%
Google 6,814 7,277 7%
YouTube/All Other 2,024 2,324 15%
Yahoo! Sites 2,387 2,570 8%
Yahoo! 2,352 2,530 8%
All Other 35 40 14%
Microsoft Sites 963 1,102 14%
MSN-Windows Live 932 1,069 15%
Microsoft/All Other 31 33 6%
AOL LLC 831 792 -5%
AOL Search Network 456 430 -6%
MapQuest/All Other 375 362 -3%
Ask Network 489 506 3%
Ask.com 321 341 6%
MyWebSearch.com/ All Other 168 165 -2%
Fox Interactive Media 402 457 14%
MySpace 395 448 13%
All Other 7 9 29%
eBay 449 444 -1%
Craigslist.org 314 342 9%
Facebook.com 121 157 30%
Amazon Sites 141 152 8%
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