As a follow-up to yesterday’s comScore post, I thought I would update you on the United States’ search engine rankings.
comScore has released the search engine data for March 2008. This is part of their monthly comScore qSearch analysis of the search engine marketplace in the United States. During March 2008 there were 10.8 billion search queries. What’s interesting is that this is a 9 percent increase over February 2008.
Let’s get on to the data. In March 2008, Google extended its share of searches…Google is up to 59.8 percent, whereas they were at 59.2 percent in February 2008. Yahoo! is second with 21.3 percent followed by Microsoft at 9.4 percent, AOL at 4.8 percent, and Ask at 4.7 percent.
Here’s the actual numbers, straight from comScore:
comScore Core Search Report*
March 2008 vs. February 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point Change
Mar-08 vs.
Core Search Entity Feb-08 Mar-08 Feb-08
Total Core Search 100.0% 100.0% 0.0
Google Sites 59.2% 59.8% 0.6
Yahoo! Sites 21.6% 21.3% -0.3
Microsoft Sites 9.6% 9.4% -0.2
AOL LLC 4.9% 4.8% -0.1
Ask Network 4.6% 4.7% 0.1
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during the month. Google Sites saw more than 6.4 billion core searches, followed by Yahoo! Sites with 2.3 billion, and Microsoft Sites with 1 billion.
comScore Core Search Report*
March 2008 vs. February 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Point Change
Mar-08 vs.
Core Search Entity Feb-08 Mar-08 Feb-08
Total Core Search 9,882 10,771 9%
Google Sites 5,855 6,438 10%
Yahoo! Sites 2,136 2,296 7%
Microsoft Sites 953 1,012 6%
AOL LLC 488 521 7%
Ask Network 450 503 12%
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
March U.S. Expanded Search Rankings
In the March 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million).
comScore Expanded Search Query Report
March 2008 vs. February 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Point Change
Mar-08 vs.
Expanded Search Entity Feb-08 Mar-08 Feb-08
Total Expanded Search 13,806 15,088 9%
Google Sites 7,390 8,267 12%
Google 5,917 6,531 10%
YouTube/All Other 1,473 1,736 18%
Yahoo! Sites 2,262 2,391 6%
Yahoo! 2,234 2,359 6%
All Other 28 32 14%
Microsoft Sites 984 1,054 7%
MSN-Windows Live 952 1,019 7%
Microsoft/All Other 32 35 9%
AOL LLC 864 891 3%
AOL 493 527 7%
MapQuest/All Other 371 364 -2%
Ask Network 452 506 12%
Ask.com 283 316 12%
MyWebSearch.com/ All Other 169 190 12%
eBay 480 474 -1%
Fox Interactive Media 337 377 12%
MySpace 330 368 12%
All Other 7 9 29%
Craigslist.org 239 277 16%
Amazon Sites 139 149 7%
Facebook.com 103 107 4%
