EnCirca announced a new service that converts traditional domain names into blockchain-based assets without breaking DNS. The company partnered with DOMA, a platform built to align with existing internet standards instead of creating parallel systems. The announcement came from Boston, with the company highlighting that this capability applies to nearly all major extensions across the internet.
The service supports roughly 97 percent of the world’s 380 million domains. Only a few extensions with strict geographic or eligibility rules are excluded. To lower the barrier for early participation, EnCirca is offering select test domains at cost so customers can experiment without making a large commitment.
How the Tokenization Process Works
Tokenizing a domain turns it into a digital identifier secured through cryptographic methods. The original DNS settings stay intact. That means the domain continues to resolve like any standard web address.
Practical Benefits for Domain Holders
Domain owners gain the ability to use cryptographic keys as proof of control. This shifts identity management away from traditional platforms. The human-readable format of domain names also removes the frustration of long blockchain wallet strings.
Owners can show authenticity across both Web2 and Web3 environments. The same domain can support decentralized applications, including DeFi platforms and dApps, without creating alternate naming structures.
Wallet Choices for Every User Type
The service requires a digital wallet, but no cryptocurrency is needed to participate. Users who already work with self-custodied wallets can connect their own. For those new to blockchain tools, EnCirca offers a managed wallet that handles the setup process.
This dual model allows both experienced users and first-timers to participate without friction. The goal is to reduce setup confusion and remove assumptions that technical expertise is required.
Standards-Based Approach Backed by DOMA
DOMA’s platform stays aligned with DNS and ICANN policies. It avoids alternate blockchains that often lead to naming conflicts. The system keeps the single DNS root intact and supports DNSSEC verification, which adds a security layer for domain data.
By following established governance frameworks, the service reduces risks that have historically affected blockchain naming experiments. It focuses on compatibility rather than replacement.
Use Cases Across Multiple Communities
Digital identity advocates gain portable credentials and user-controlled authentication. Web3 participants benefit from verified identities in DeFi and NFT marketplaces. Domain investors gain the ability to trade assets with blockchain-backed ownership signals.
Tom Barrett, CEO of EnCirca, stated that the integration gives registrants a pathway to blockchain-based identity without sacrificing DNS stability. Fred Hsu, CEO and Co-Founder of DOMA, emphasized that the approach brings secure blockchain capabilities into a familiar naming environment.
Getting Started With Tokenization
EnCirca is encouraging early participation with promotional pricing for test domains. Customers can visit encirca.com/tokenize to search options and begin the process.
This announcement marks a notable shift in how domain names may function going forward. It links long-standing DNS infrastructure with blockchain-based identity without forcing domain owners into speculative territory. For those who have waited for a standards-based option instead of unproven naming systems, this move answers that request directly.