EnCirca Sets New Milestone With Tokenized Domains and Web3 Identity Integration
EnCirca, an ICANN-accredited domain registrar founded in 2001, has announced its upcoming rollout of tokenized domain names and Web3 digital identity services. This initiative, developed in collaboration with D3’s Doma Protocol and MyPublicWallet, positions EnCirca as the first ICANN-compliant registrar to offer customers an on-chain, Web3 experience without requiring technical expertise or cryptocurrency.
The launch is structured in phases. The first phase, already active, provides public wallet functionality. The second phase, arriving within weeks, introduces full tokenization, converting domain names into blockchain assets.
Key Features of the EnCirca Rollout
EnCirca’s new Web3 offering delivers several features designed to bridge the gap between traditional internet domains and blockchain-enabled assets. Among the highlights:
Gasless on-chain tokenized domains using the Doma open-source protocol
Public wallets hosted by MyPublicWallet, requiring no crypto, no seed phrases, and no installations
Public profiles on IPFS (InterPlanetary File System), offering visible contact details, NFT galleries, and POAPs (Proof of Attendance Protocol)
Wallet-based authentication, paving the way for future single sign-on (SSO) applications
Compatibility with over 400 cryptocurrency wallets across Bitcoin, Ethereum, and Solana blockchains
This integration aims to simplify Web3 onboarding for beginners while giving experienced users access to advanced blockchain functions.
Tokenization With Doma Protocol
Doma is a tokenization protocol specifically designed for domain registrars. It allows domain names to be transformed into blockchain assets while remaining aligned with ICANN’s strict lifecycle policies.
Fred Hsu, CEO and Co-founder of D3, described EnCirca’s leadership as an example of Doma’s purpose — to help registrars embrace Web3 without sacrificing compliance or operational control. Unlike some other tokenization tools, Doma operates without the need for registry involvement and avoids locking users into a specific blockchain.
D3 has announced that Doma’s Mainnet launch is scheduled for later in Q2 2025.
MyPublicWallet: Simplifying Web3 Access
EnCirca’s partnership with MyPublicWallet plays a pivotal role in this rollout. MyPublicWallet provides a hosted public wallet solution designed to operate separately from private cryptocurrency wallets.
This means users can establish a secure Web3 digital identity without having to manage cryptocurrency holdings or technical setups. According to EnCirca President Tom Barrett, one of the main hurdles to Web3 adoption has been the complexity of wallet configurations. With MyPublicWallet, customers can adopt Web3 capabilities gradually, using familiar domain registration processes.
Company Backgrounds and Expertise
EnCirca is known for its technical innovation across hundreds of top-level domains. It serves as a leading or exclusive registrar for extensions like .BANK, .CPA, .PHARMACY, and .POST. With this Web3 expansion, EnCirca now brings blockchain capabilities to all ICANN domains it manages, using the DomainFi framework and MyPublicWallet integration.
D3 Global, the creator of DomainFi and Doma, focuses on transforming over 362 million domains into blockchain-compatible assets. The company is supported by investment firm Paradigm and draws on decades of experience in domain monetization and internet protocols. Its team members have played leading roles in the development of popular TLDs (Top-Level Domains) including .xyz, .inc, .tv, and .link.
MyPublicWallet rounds out the offering with a hosted Web3 identity service that supports Ethereum Name Service (ENS), IPFS profiles, and DomainFi tokenization, giving users a secure and private Web3 identity path.
What This Means Moving Forward
EnCirca’s introduction of tokenized domains marks a significant development for the registrar industry. By combining D3’s Doma Protocol and MyPublicWallet, EnCirca offers customers a clear route to blockchain ownership without forcing them into cryptocurrency management or complex technical processes.
This move not only gives domain owners more control over their digital identities but also provides businesses and individuals with new tools to engage in the Web3 ecosystem. With domain tokenization and public wallets, users can expect a new wave of innovation in authentication, identity management, and blockchain integrations.
