Cision, a global leader in communications technology, has announced a collaboration with Google Cloud that will redefine the way businesses approach marketing and PR. By integrating Google Cloud’s cutting-edge generative AI (gen AI) into its platforms, Cision aims to supercharge its tools, including PR Newswire, CisionOne, Brandwatch, and Streem. This partnership marks a significant leap in AI-powered communications, offering faster, smarter, and more impactful solutions.
What’s Changing for Cision’s Customers?
The collaboration builds on the recent introduction of PR Newswire’s AI Suite of Tools, powered by Google Cloud’s Vertex AI and Gemini models. These tools streamline content creation and distribution, cutting down production timelines and helping businesses operate more efficiently. With this latest partnership, Cision plans to expand these capabilities across all its services.
Key features include:
- Deeper, actionable insights: Businesses will gain access to advanced analytics, allowing for more strategic, data-backed decision-making.
- Improved productivity: AI will streamline workflows, enabling customers to act on insights with greater speed and precision.
- Future-focused innovation: Cision’s customers will use tools that reflect the latest advancements in AI, positioning them as leaders in their industries.
Prasant Gondipalli, Interim CEO of Cision, emphasized the transformative nature of this collaboration. “By leveraging the power of Google Cloud’s AI, we’re not just enhancing our products; we’re reshaping the communications landscape.”
Why This Partnership Matters
AI is rapidly reshaping industries, and communications is no exception. With Google Cloud’s gen AI technology, Cision plans to set a new standard for PR and marketing tools. Businesses will be able to process massive amounts of data quickly, identify trends, and craft strategies that deliver measurable results.
Carrie Tharp, VP of Solutions & Industries at Google Cloud, explained, “This collaboration is about empowering businesses to innovate and achieve more. Cision’s use of our AI tools is changing how companies approach decision-making and communication.”
What’s Next?
Cision’s roadmap includes even more innovations in 2025. As it integrates AI technology further into its platforms, the company is positioning itself as a trailblazer in insights-driven communication. From faster content creation to smarter analytics, this partnership is set to offer businesses tools that make a real impact.
Cision’s collaboration with Google Cloud is more than a technological upgrade—it’s a glimpse into the future of communications. As businesses adapt to a rapidly shifting landscape, tools like these will be indispensable.
