Talkwalker, a leading consumer intelligence company, has launched the Next Generation of Social Listening. This cutting-edge solution not only streamlines the social listening process but also dramatically reduces the time analysts spend on it, marking a significant leap in the industry.
The innovative features being introduced by Talkwalker are set to make social data more accessible and actionable for everyone, all while maintaining the highest standards of accuracy and relevance. By harnessing their in-house LLMs and Generative AI, Talkwalker is taking the lead in driving data democratization within organizations, ultimately empowering real-time decision-making.
Imagine having your very own AI-driven analyst providing you with real-time social and consumer insights. That’s exactly what Talkwalker’s product innovations offer, according to Christophe Folschette, Partner, and Founder of Talkwalker. “We’re not just changing the game; we’re reinventing it,” he exclaimed with enthusiasm.
Blue Silk GPT Features
- Reveal Consumer Narratives: Blue Silk™ GPT provides insights beyond just volume metrics, delving into the stories within data cuts, allowing you to understand consumer narratives without sifting through countless posts.
- Simplify Data Segmentation: Next-gen Social Listening simplifies data segmentation by enabling plain language commands, saving time and enhancing precision, with AI handling the rest.
- AI Assistant, Yeti: Yeti, powered by Blue Silk™ GPT, offers expert guidance from optimizing queries to providing accurate insights, ensuring trustworthy data for informed decisions.
- Plain Language Queries: Yeti responds to plain language business questions, making it easier to filter results and providing step-by-step instructions, along with clear summarizations of data results, eliminating the need for complex dashboards.
- Real-time Insights: Blue Silk™ GPT generates summaries to explain real-time spikes in social data, allowing for proactive trend monitoring and faster response to critical brand mentions.
- Efficient Alert Triage: Blue Silk™ GPT’s summaries aid in prioritizing relevant content, reducing the time spent on noise and focusing on what matters most.
With the incorporation of Blue Silk™ GPT – their Generative AI capabilities – Talkwalker is taking the accessibility and utilization of social data to the next level. Say goodbye to relying on Booleans, dashboards, or analysts, as Talkwalker’s Yeti – Data Insights now delivers quick summaries of brand activities, highlighting consumer pain points, potential crises, and much more. Moreover, the inclusion of AI-Summaries is a game-changer, as they become a part of reports, alerts, and the entire platform, ensuring that users are provided with easily comprehensible insights and action points. This nifty feature summarizes copious amounts of posts and messages, enabling users to promptly identify the most critical concepts, thus saving valuable time and circumventing alert fatigue.
In essence, the Next Generation of Social Listening, brought to you by Talkwalker, has just become the swiftest and most accessible product in the social listening market. And the promise of an exciting roadmap of future innovations guarantees that it will truly be the next generation.
Talkwalker stands at the forefront of consumer intelligence, bringing together data from over 30 social networks, 150 million websites, and 100 data partners to provide a unified view of consumers. With their latest innovations, they are changing the landscape of social listening, offering a brighter future for data-driven decision-making.
