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Bill Hartzer

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Home » Search Engine Marketing Jobs » Search Engine Marketing Job Opening: Advertising Inventory Analyst

Search Engine Marketing Job Opening: Advertising Inventory Analyst

Posted on July 22, 2010 Written by Bill Hartzer

ICONSTAFF has an opening for a motivated, organized and energetic Advertising Inventory Analyst. The successful candidate must be smart, energetic, organized ad operations professional. S/he must possess excellent problem solving and analytical skills, be detail oriented, able to multitask in a fast paced and challenging work environment. S/He have to be good with numbers and calculations, have an in-depth understanding of ad serving back-end and front-end systems and be a team player.

The Ad Inventory Analyst is responsible for the delivery of the following critical tasks.

Running various reports from the ad server and site analytics application

Manipulate and analyze data in order to create an in-depth holistic understanding of ad inventory situation across multiple domains and audience

Analyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc.

Update forecast based on the seasonality trends, verify and ensure accuracy of forecasting at any moment

Work closely with US and EU ad sales management to communicate inventory situation and ensure optimal use of ad inventory for the benefit of both teams

Search for the ways to create new ad inventory, optimize usage of existing inventory, improve performance of advertising campaigns and help maximizing ad revenue

Analyze roots of underdeliveries make recommendations on how to insure delivery and better performance

Produce inventory reports/analyses showing inventory situation across multiple sites/domains/IP addresses, etc to help make decisions on how to optimize inventory usage

Job Requirements:

Must possess a BS/BA degree with a minimum of 4 years of internet business experience.

Campaign management & trafficking experience,

Excellent knowledge of Excel and other data manipulation tools

Must be comfortable with manipulating and analyzing large datasets, have analytical mind set and passion for numbers

Knowledge of ad serving technology – Dart strongly preferred.

Keen eye for detail

Strong teamwork skills.

Great interpersonal skills are required

Excellent written and oral communication skills.

Ability to work under pressure to meet tight deadlines.

This role is Boston and New York based with compensation packages between $70k and $120k commensurate with experience. Please contact Domenic Costagliola for more information:

Domenic Costagliola
ICONSTAFF

Work: 978-521-9190 x12
LinkedIn: http://www.linkedin.com/in/domcosta1
Facebook: http://www.facebook.com/people/Domenic-Costagliola/1009087869
Twitter: http://twitter.com/DomCosta1

Filed Under: Search Engine Marketing Jobs

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

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