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Bill Hartzer

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Influyente Brings Multicultural Marketing into the Spotlight with AI and Authenticity

Posted on November 21, 2024 Written by Bill Hartzer

Refuel Agency has introduced Influyente, a groundbreaking marketing agency aimed at helping brands build meaningful connections with multicultural audiences. Backed by Refuel’s 35+ years of expertise in niche marketing, Influyente steps into a … [Continue reading]

Filed Under: Marketing

Game-Changing Ad Marketplace Anvara Lets Brands Book Real-World Ads in Clicks

Posted on November 21, 2024 Written by Bill Hartzer

Anvara, a new advertising marketplace, is turning the world of real-world marketing on its head. Think Airbnb, but for premium ad spaces. Whether it’s a Yankee Stadium sponsorship, a Coachella brand activation, or even branding coffee sleeves at a … [Continue reading]

Filed Under: Advertising

No Website? No Way! Gen Z and Millennials Demand Digital Credibility from Businesses

Posted on November 21, 2024 Written by Bill Hartzer

A new survey from GoDaddy reveals a startling reality for small business owners: failing to maintain an online presence could mean losing out on two of the most influential consumer groups, Gen Z and Millennials. These tech-savvy shoppers are not … [Continue reading]

Filed Under: Domain Names

RYA: The Game-Changing AI for Bigger, Bolder Marketing Ideas

Posted on November 20, 2024 Written by Bill Hartzer

RYA logo

Episode Four, the creative agency renowned for delivering groundbreaking campaigns for brands like Adobe and Charles Schwab, has announced the launch of RYA™ (Radical Yet Acceptable). This innovative AI tool is set to transform marketing by providing … [Continue reading]

Filed Under: Marketing

Cision Teams Up with Google Cloud to Revolutionize AI-Powered Communications

Posted on November 20, 2024 Written by Bill Hartzer

CIsion Google Cloud

Cision, a global leader in communications technology, has announced a collaboration with Google Cloud that will redefine the way businesses approach marketing and PR. By integrating Google Cloud's cutting-edge generative AI (gen AI) into its … [Continue reading]

Filed Under: AI

AI Takes Over: Local News Production Jobs Disappear Overnight

Posted on November 19, 2024 Written by Bill Hartzer

Breaking News: AI Takes Over: Local News Production Jobs Disappear Overnight

A Reddit post from a local news production worker has gone viral, shedding light on a growing concern about artificial intelligence replacing human jobs. The user revealed that their station is set to adopt a fully automated AI-driven production … [Continue reading]

Filed Under: AI

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Recent Posts

  • Why Google Says 77% of My SearchEngines.net Traffic Is Branded
  • Paid Search Gets a Second Act: fullthrottle.ai Turns Search and Social Clicks Into Household Audiences
  • The Reputation Engagement I Would Rather Have Than the Friday Afternoon One
  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
  • Facebook Says an Account Called “Meta Verrified” Sending Phishing Messages Doesn’t Violate Its Rules
  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
  • AI Local Business Recommendations Went From 6% To 45% In A Year. The Bigger Number Is 88%
  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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