Refuel Agency has introduced Influyente, a groundbreaking marketing agency aimed at helping brands build meaningful connections with multicultural audiences. Backed by Refuel’s 35+ years of expertise in niche marketing, Influyente steps into a growing demand for campaigns that go beyond generic approaches. The focus? Precision targeting, authentic storytelling, and a results-driven strategy that speaks directly to Hispanic, Black, and other diverse communities across the U.S.
The Need for Multicultural Expertise
With the U.S. becoming increasingly diverse, brands are under pressure to connect authentically with these communities. Traditional marketing often misses the mark, relying on surface-level demographics that fail to capture the complexity of multicultural audiences. That’s where Influyente shines.
“Brands today can’t just acknowledge multicultural consumers,” said David Mesas, VP of Growth and Strategy at Influyente. “They need to connect in ways that are relevant, genuine, and impactful. That’s the gap we’re here to fill.”
By leveraging proprietary data, cutting-edge media strategies, and partnerships with multicultural influencers, Influyente helps brands tap into the motivations and values of these audiences. The result? Campaigns that aren’t just seen but truly resonate.
What Sets Influyente Apart
Influyente’s approach combines a variety of tools and tactics to ensure success. Its strategy revolves around:
- Data-Driven Insights: Proprietary data fuels campaigns that target the right audiences with precision.
- Influencer Networks: Influyente partners with vetted multicultural influencers who bring credibility and authenticity to brand campaigns.
- AI Integration: Artificial intelligence drives smarter targeting and campaign optimization, taking the guesswork out of audience engagement.
- The Hispanic Media Alliance (HMA): A unique initiative connecting thousands of Hispanic media outlets with national brands to streamline ad buys and foster authentic connections with Hispanic consumers.
“Think of us as cultural insiders,” Mesas added. “We’re here to amplify diverse voices and create campaigns that matter—not just for brands, but for the communities they serve.”
Locations and Reach
Influyente’s presence spans key markets in New York, Miami, Dallas, and Los Angeles. This geographical footprint positions the agency to tap into a wide range of cultural nuances and local insights, ensuring campaigns are as relevant as they are impactful.
Why It Matters
The shift to multicultural marketing isn’t just a trend—it’s a necessity. As brands struggle to connect with younger, more diverse consumers, Influyente offers a lifeline. According to research, diverse audiences often expect brands to understand their unique values and experiences. Influyente’s integrated approach—combining creative, media, and strategy—ensures campaigns hit the mark.
For example, its use of pre-tested messaging means brands can reach audiences at the right time with the right tone. That’s a game changer for companies looking to cut through the noise.
A Proven Track Record
Refuel’s history of working with nearly half of the Fortune 500 provides a solid foundation for Influyente’s ambitions. Whether it’s digital, social, video, or out-of-home campaigns, the agency brings decades of experience to every project.
A Vision for the Future
Influyente isn’t just an agency; it’s a movement to reimagine marketing through the lens of diversity and inclusion. From AI-driven insights to its Hispanic Media Alliance, Influyente is poised to help brands create lasting impressions that go beyond a single campaign.
To learn more, visit Influyente.com.
