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Bill Hartzer

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How to Win on TikTok in 2025: Insights From Metricool’s Benchmark Study

Posted on November 19, 2024 Written by Bill Hartzer

Metricool Releases 2024 TikTok Benchmark Study

Metricool’s 2024 TikTok Benchmark Study is here, and it’s a game-changer for anyone serious about dominating the platform in 2025. Packed with actionable insights, this year’s report digs deep into TikTok’s content ecosystem, dissecting how videos, … [Continue reading]

Filed Under: Social Media Marketing

How Optimizely’s AI Agents Are Transforming Marketing Efficiency

Posted on November 19, 2024 Written by Bill Hartzer

Optimizely

At Opticon San Antonio, Optimizely delivered a blockbuster announcement: the launch of AI-powered agents embedded into their flagship platform, Opal. These agents promise to redefine marketing workflows, tackling everything from content creation to … [Continue reading]

Filed Under: AI

Best Practice Media Expands Big Time with We Wild Women Deal

Posted on November 19, 2024 Written by Bill Hartzer

Best Practice Media

Best Practice Media is making waves in the marketing world with its latest acquisition of We Wild Women, a PR agency celebrated for helping entrepreneurs craft bold media strategies. Announced today, this move positions Best Practice Media as a … [Continue reading]

Filed Under: Marketing

Fake Reviews Beware: Trustpilot Wins Game-Changing Court Battle

Posted on November 18, 2024 Written by Bill Hartzer

Trustpilot, the global review platform known for connecting consumers and businesses, has landed a major legal victory in the United Kingdom. The company successfully took legal action against three websites—TPR, SMM Service Buy, and SMM 420—that … [Continue reading]

Filed Under: Marketing

Google Gemini Models Now Power Optimizely: What This Means for Marketers

Posted on November 18, 2024 Written by Bill Hartzer

Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models.

Optimizely has taken a major leap forward in the marketing technology space, thanks to its latest partnership announcement with Google Cloud. The news dropped just before Opticon, the company’s flagship event, and it’s already causing a stir. … [Continue reading]

Filed Under: AI

Google Teams Up with NC Community Colleges to Revolutionize Career Training

Posted on November 15, 2024 Written by Bill Hartzer

North Carolina Community College System

The North Carolina Community College System (NCCCS) is making waves in the education world by teaming up with Google to roll out no-cost AI and tech training programs across all 58 of its colleges. The partnership brings a golden opportunity for … [Continue reading]

Filed Under: Google

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Recent Posts

  • Why Google Says 77% of My SearchEngines.net Traffic Is Branded
  • Paid Search Gets a Second Act: fullthrottle.ai Turns Search and Social Clicks Into Household Audiences
  • The Reputation Engagement I Would Rather Have Than the Friday Afternoon One
  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
  • Facebook Says an Account Called “Meta Verrified” Sending Phishing Messages Doesn’t Violate Its Rules
  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
  • AI Local Business Recommendations Went From 6% To 45% In A Year. The Bigger Number Is 88%
  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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