New research from CreativeX is sending a clear message to advertisers: your creative quality might be quietly draining your media budget. [Read more…]
The Advertising category on BillHartzer.com highlights the latest developments shaping the marketing and media landscape. This section features timely news coverage, industry analysis, and expert commentary on campaigns, ad technology, brand strategy, and the companies driving innovation in digital advertising. Articles dive into real-world examples, breaking announcements, and the trends influencing how brands reach audiences today. Whether it’s a major acquisition, a new platform feature, or shifts in consumer behavior, these posts offer clear, informed insights from Bill Hartzer’s seasoned perspective in the advertising and digital marketing space.
Click Rates 16x Above Average? These Brands Cracked the Code on Winning Campaigns
Getting consumers to pay attention is hard. Getting them to click is even harder. But the brands featured in InMarket’s 2025 “Breakthrough Moments” report figured it out—and they didn’t just get clicks. They got serious sales. [Read more…]
Retail Ads That Don’t Suck: Constructor’s New Tool Fixes What Shoppers Hate
Constructor has rolled out a new Retail Media Suite. That might sound dry, but the changes are anything but. The real news? Sponsored Listings now actually work the way shoppers expect. They show up in search results, category pages, and recommendations—but only if they help, not annoy. It’s the first time anyone has figured out how to blend organic and paid listings without making a mess. And if the early numbers from companies like home24 are any clue, it’s going to mean serious money. [Read more…]
Only 30% of Ad Pros Are Using AI—And That Could Be a Big Problem
A new report from IAB just put the advertising industry on notice. It shows AI is racing ahead, but most brands, agencies, and publishers are still fumbling with the basics.
The report, State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns, is based on surveys from over 500 experts across the ad landscape. It looks at how AI is being used now, what’s slowing people down, and what needs to happen before full adoption takes hold. [Read more…]
Big Names in Media Team Up to Shake Up the Advertising Industry
Marketing has never been more complicated. Digital ads, traditional media, programmatic buying—it’s a mess for businesses trying to get the most out of their budgets. That’s exactly why Media Force Advisors was created. [Read more…]
TikTok Ads in Freefall: 80% Drop in CPMs While Pinterest Soars
TikTok’s future in the U.S. is looking shakier by the day, and advertisers aren’t waiting around to see how it plays out. According to AdRoll’s latest State of Digital Advertising Report, brands are slashing their TikTok ad spend, causing an 80% drop in cost per mille (CPM) over the past year. [Read more…]