The Advertising category on BillHartzer.com highlights the latest developments shaping the marketing and media landscape. This section features timely news coverage, industry analysis, and expert commentary on campaigns, ad technology, brand strategy, and the companies driving innovation in digital advertising. Articles dive into real-world examples, breaking announcements, and the trends influencing how brands reach audiences today. Whether it’s a major acquisition, a new platform feature, or shifts in consumer behavior, these posts offer clear, informed insights from Bill Hartzer’s seasoned perspective in the advertising and digital marketing space.
Retail media has been the golden child of digital advertising, but 2025 is shaping up to be a make-or-break year. Brands have been pouring money into retail media networks (RMNs), but now they want proof that these investments are driving real business results. If the numbers don’t add up, budgets will shrink fast. [Read more…]
Tiger Pistol has released five industry benchmark reports demonstrating how franchise and multi-location brands in the restaurant, home service, education, beauty and wellness, and fitness industries achieve stronger engagement and cost efficiencies with localized social advertising. These reports provide industry-specific insights and performance trends, helping brands optimize their advertising strategies and outperform Facebook’s national benchmarks.
Big brands are learning a hard truth: throwing money at national ad campaigns isn’t enough to bring customers through the door. A new batch of reports from Tiger Pistol shows that brands using local social ads are getting better engagement and spending less per click. [Read more…]
Legal advertising just hit a new milestone, and it’s hard to miss—literally. ADSQUIRE, a digital marketing firm specializing in law firm advertising, has shattered the world record for the most law firms featured on a single billboard. [Read more…]
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Bitly, one of the most popular URL-shortening services, is making a significant change to how its free users’ links and QR codes function. In an email sent to users today, the company announced that it will begin displaying preview pages—potentially including advertising—before redirecting users to their intended destinations. [Read more…]
Online advertising is a high-stakes game. A well-placed ad can boost engagement and sales. A poorly placed ad, though? It can damage a brand’s reputation in seconds. [Read more…]
Big brands spend big money on ads. But what happens when those ads appear next to the wrong content? Advertisers face a growing challenge—ensuring their messages don’t get lost in a sea of unsuitable content. That’s where Integral Ad Science (IAS) steps in. [Read more…]