Small businesses are putting more money into digital ads, but their budgets are tight. That creates a challenge for marketing resellers trying to offer effective solutions at scale. [Read more…]
The Advertising category on BillHartzer.com highlights the latest developments shaping the marketing and media landscape. This section features timely news coverage, industry analysis, and expert commentary on campaigns, ad technology, brand strategy, and the companies driving innovation in digital advertising. Articles dive into real-world examples, breaking announcements, and the trends influencing how brands reach audiences today. Whether it’s a major acquisition, a new platform feature, or shifts in consumer behavior, these posts offer clear, informed insights from Bill Hartzer’s seasoned perspective in the advertising and digital marketing space.
Retail Media’s Billion-Dollar Question: Can It Prove Its Worth in 2025?
Retail media has been the golden child of digital advertising, but 2025 is shaping up to be a make-or-break year. Brands have been pouring money into retail media networks (RMNs), but now they want proof that these investments are driving real business results. If the numbers don’t add up, budgets will shrink fast. [Read more…]
How Local Ads Are Outperforming National Campaigns
Tiger Pistol has released five industry benchmark reports demonstrating how franchise and multi-location brands in the restaurant, home service, education, beauty and wellness, and fitness industries achieve stronger engagement and cost efficiencies with localized social advertising. These reports provide industry-specific insights and performance trends, helping brands optimize their advertising strategies and outperform Facebook’s national benchmarks.
Big brands are learning a hard truth: throwing money at national ad campaigns isn’t enough to bring customers through the door. A new batch of reports from Tiger Pistol shows that brands using local social ads are getting better engagement and spending less per click. [Read more…]
ADSQUIRE Breaks World Record With Massive Law Firm Billboard in Times Square
Legal advertising just hit a new milestone, and it’s hard to miss—literally. ADSQUIRE, a digital marketing firm specializing in law firm advertising, has shattered the world record for the most law firms featured on a single billboard. [Read more…]
Bitly’s New Policy: Free Users Will See Ads Before Redirects
>> Summarize this with ChatGPT
Bitly, one of the most popular URL-shortening services, is making a significant change to how its free users’ links and QR codes function. In an email sent to users today, the company announced that it will begin displaying preview pages—potentially including advertising—before redirecting users to their intended destinations. [Read more…]
Zefr Just Made It Easier for Advertisers to Control Where Their Meta Ads Appear
Online advertising is a high-stakes game. A well-placed ad can boost engagement and sales. A poorly placed ad, though? It can damage a brand’s reputation in seconds. [Read more…]