Tiger Pistol has released five industry benchmark reports demonstrating how franchise and multi-location brands in the restaurant, home service, education, beauty and wellness, and fitness industries achieve stronger engagement and cost efficiencies with localized social advertising. These reports provide industry-specific insights and performance trends, helping brands optimize their advertising strategies and outperform Facebook’s national benchmarks.
Big brands are learning a hard truth: throwing money at national ad campaigns isn’t enough to bring customers through the door. A new batch of reports from Tiger Pistol shows that brands using local social ads are getting better engagement and spending less per click.
The reports focus on five key industries—restaurants, home services, education, beauty and wellness, and fitness. The takeaway? Businesses that target local audiences through individual Facebook Business Pages see stronger performance than those relying on broad, one-size-fits-all campaigns.
Data That Challenges the Status Quo
Tiger Pistol’s findings don’t just scratch the surface. They break down cost efficiencies, engagement metrics, and conversion rates across industries. The data makes a clear case: local ads are delivering real results, while national campaigns tend to waste money and miss opportunities.
Sarah Cucchiara, VP of Business Development at Tiger Pistol, put it simply: “Brands that activate campaigns through local Facebook Business Pages consistently outperform national campaigns, achieving lower costs and higher engagement.”
That’s big news for any franchise or multi-location business trying to stand out online.
Why Local Ads Work Better
Traditional national campaigns often struggle with one big problem: they’re generic. A fitness brand running the same ad for gym locations in New York, Texas, and California isn’t speaking to the unique needs of each community. But a well-targeted local ad can.
Tiger Pistol’s research backs this up. Their reports show that local social ads not only cost less but also lead to better customer engagement. Brands that empower individual locations to run localized ads are seeing:
- More meaningful interactions with their audience
- Higher conversion rates
- Less wasted ad spend
In short, local relevance makes all the difference.
What’s Inside These Benchmark Reports?
Tiger Pistol’s reports break down industry-specific trends, helping businesses fine-tune their strategies. Here’s what they cover:
- How localized ads outperform Facebook’s national benchmarks
- Why smaller, location-based campaigns drive better engagement
- Cost savings and performance insights for different industries
For brands that have been struggling to make their social ads pay off, these reports offer a clear roadmap to better results.
Why Marketers Need to Push Social Advertising More Than Ever
If you’re a marketer, this research should be setting off alarm bells—in a good way. Clients depend on you to steer them in the right direction, and social advertising is where they should be focusing.
Many businesses still treat social media as an afterthought, relying on organic posts that get buried in the algorithm or investing in national campaigns that aren’t resonating locally. This is where marketers can step in and shift the conversation.
Encouraging clients to invest more in social ads—especially ones with a local focus—does two things:
- Delivers better ROI – Localized ads cost less and convert better. That’s an easy sell to any business looking to make their ad dollars work harder.
- Strengthens client relationships – When clients see better engagement and more foot traffic from social ads, they’ll trust you more and keep coming back.
Plus, social advertising isn’t just for big brands. Local businesses can see huge benefits from even modest budgets. If you’re managing marketing strategies for clients, now is the time to push for a smarter, more localized approach to paid social.
Time to Rethink Social Advertising?
The old way of running social ads—big, national campaigns that treat all locations the same—is losing ground. Tiger Pistol’s research shows that businesses willing to go local are seeing better returns, more engagement, and less wasted budget.
Franchise owners, marketers, and business leaders can download the reports for free and see exactly how localized advertising can give them an edge. For brands tired of seeing mediocre results from broad campaigns, this could be the shift that changes the game.
